EVENT OVERVIEW February 14-16, 2020 Numerous Events : FanZone, - - PowerPoint PPT Presentation
EVENT OVERVIEW February 14-16, 2020 Numerous Events : FanZone, Celebrity Game, Rising Stars Challenge, G-League All-Star Game, NBA All-Star Saturday Night (Skills Challenge, Three-Point Contest, Slam Dunk Contest) and the NBA All-Star Game
February 14-16, 2020 Numerous Events: FanZone, Celebrity Game, Rising Stars Challenge, G-League All-Star Game, NBA All-Star Saturday Night (Skills Challenge, Three-Point Contest, Slam Dunk Contest) and the NBA All-Star Game Expected broadcast in over 200 countries and in over 40 languages by NBA Digital, ESPN & TNT Record high 15 NBA teams expected to bid
1.9B impressions on NBA-related social channels 1.1B impressions on NBA social platforms in China 815M global visits on NBA desktop, mobile and app platforms 227M global video views on NBA desktop, mobile and app platforms
Sources: Adobe Analytics, Google Analytics, YinzCam, Turner Sports Digital, Nielsen Media Research, NBA China Social (Weibo, QQ IM, Qzone, WeChat), Facebook Insights, Twitter Analytics, YouTube Analytics, Shareablee, TrackMaven, Vine, Snapchat
1,700 credential media from 42 countries and territories 24,000 hotel room nights Approximately 300,000 people attended NBA All-Star events in New Orleans
ALL-STAR WEEKEND
– Since 2008, more than 14,000 members of the NBA Family have built 90 places where kids and families can live, learn or play and packed 270,000 pounds of food for families in need during NBA All-Star Weekend.
– During Jr. NBA Day, current and former NBA, WNBA and NBA Development League players hosted basketball clinics for more than 1,000 youth in the New Orleans community.
economic impact
events totaled $56.3M
equivalent jobs
countries and territories in 47 languages
Study conducted by: Strategic Marketing Services and SportsEconomics, LLC
– $99M in economic impact
– $106.1M in economic impact
– $195M in economic impact
– $100M in economic impact
Sources: The Greater Houston Convention & Visitors Bureau, University of New Orleans’ Hospitality Research Center, Bloomberg & Los Angeles Times