Establishing the Get Outdoors Hunting and Fishing License Package - - PowerPoint PPT Presentation

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establishing the get outdoors hunting and fishing license
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Establishing the Get Outdoors Hunting and Fishing License Package - - PowerPoint PPT Presentation

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Establishing the Get Outdoors Hunting and Fishing License Package Nate Pamplin, Director of Budget and Government Affairs September 13, 2019 1 Customer Profiles WDFW sells 654,000 fishing licenses and 172,000 hunting licenses. Approx.

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SLIDE 1

Establishing the Get Outdoors Hunting and Fishing License Package

Nate Pamplin, Director of Budget and Government Affairs

September 13, 2019

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SLIDE 2

Department of Fish and Wildlife

Customer Profiles

WDFW sells 654,000 fishing licenses and 172,000 hunting licenses.

  • Approx. 80,000

customers do both.

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SLIDE 3

Department of Fish and Wildlife

Why create combination licenses?

  • Customer convenience
  • Retail license dealer convenience.
  • Discounts incentivize/attract customer

to purchase more products.

  • May increase revenue overall
  • May lead to customer trying additional

activities (e.g., recruitment tool)

  • Rewards our most avid customers
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SLIDE 4

Department of Fish and Wildlife

Get Outdoors License Package Components

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  • Annual combination recreational freshwater, saltwater,

and shellfish license

  • Two-pole endorsement
  • Puget Sound Dungeness crab endorsement
  • Annual combination hunting license for deer, elk, bear,

and cougar

  • Bear and cougar transport tags
  • Small game license
  • Migratory bird permit and migratory bird authorization
  • Two turkey tags
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SLIDE 5

Department of Fish and Wildlife

Customer Savings

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  • The out-the-door price for Get Outdoors items

purchased individually is $336.30.

  • The out-the-door price for Get Outdoors items

purchased within existing Fish Washington and big game/small game packages is $250.55.

  • The Get Outdoors package will be sold for $235.18.
  • A ~30% discount from purchasing each license individually.
  • An additional ~6% discount compared to buying existing

packages.

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SLIDE 6

Department of Fish and Wildlife

Deer and Elk Tags

  • The out-the-door price of Get Outdoors

includes a $5.50 dealer fee. This does not include the Deer and Elk transport

  • tags. Those tags are $0.50 each, so will

add $1.00 to the total cost when/if they are purchased.

  • Some customers delay buying the Deer

and Elk transport tags until the multi- season drawing.

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SLIDE 7

Department of Fish and Wildlife

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Department of Fish and Wildlife

Questions?