ENTREPRENEUR SUPPORT PROVIDERS NETWORK 2018 WORKSHOP II TUESDAY, - PowerPoint PPT Presentation

ENTREPRENEUR SUPPORT PROVIDERS NETWORK 2018 WORKSHOP II TUESDAY, JUNE 26, 2018

2017 IN REVIEW • Getting to know each other • Identifying resources and our strengths • Solving Entrepreneur Issues • Coaches & Capital Speed Networking • Introduction to Entrepreneur Support Ecosystem • Hurdles • Public awareness of entrepreneur support resources

GOAL FOR 2018 FILL THE GAPS

IN 2018, WE WILL ACCOMPLISH . . . • Increase Resource Awareness & Identify Gaps • Identify T ools to Connect & Promote • Coordinate & Promote Global Entrepreneurship Week Programming • Celebrate Our Successes

2019: MEASURING PROGRESS • Components • Collective Capacity • Success

PLEASE INTRODUCE YOURSELF • Your name • Your organization • What additional entrepreneurs support resource you wish you had in your community

TOOLS TO PROMOTE • InTheKnow Upstate • TATT Resource Map

ASSETS THAT AMPLIFY Stephanie Acker Founder

TODAY… YOUR UPSTATE CALENDAR SIMPLE SOCIAL TIPS THAT WORK Q & A

InTheKnowUpstate.com We connect locals and visitors to the BEST EXPERIENCES IN THE UPSTATE – all in ONE place .

An Ideal Partnership Slide Title  One Upstate-wide Calendar of Events  One place to find Upstate experiences  Expanded reach and resources  Aligned values and community focus  Realign resources to amplify efforts 11 11 11 11

AMPLIFY YOUR REACH Upstate-Wide Calendar Free for Upstate events:  Inclusive  Open to the public  Of interest to the audience  Not retail/sales

AMPLIFY YOUR REACH Submit Your Event  Event description  Time & location  Link  Contact information  Picture PRO TIP:  Send one week+ ahead  Share link on your social & tag ITK, venue, etc.

AMPLIFY YOUR IMPACT Put social to work for YOU

PRO TIPS  Must have for most businesses  Megaphone opportunity  Content is King, Engagement is Queen  70/30 Rule

PRO TIPS #1 – A simple way to grow your followers

PRO TIPS #2 – Go live 10X Higher Reach Show Your Brand Personality

PRO TIPS #3 – Don’t go it alone  Lumen 5 – Quick videos from content  Canva – Graphics with templates  Bitly – Shorten links  PicMonkey – Crop, resize images  Font Candy+ - Enhance, add text to images  Spark Video – Audio with text videos

PRO TIPS  Growing rapidly  Put a face to your brand  Connect visually  Deeper engagement

PRO TIPS #1 – #hashtags are your friend Follow for Create or join a Create a insights conversation branded tag

PRO TIPS #2 – Go beyond the Reply back to Comment on posts comments of influencers Find potential followers & engage

PRO TIPS #3 – Learn what works, repeat Content & Post insights audience insights

We’re Here to Help  Weekly social strategy  Helpful content & language  Promotional ideas  Pro tips  Small business resources  Workshops & more… advertise@intheknowupstate.com ~ 864.614.1441

TATT RESOURCE MAP Upstate Business Ecosystem Asset Map

NOVEMBER 12-18, 2018 https://genglobal.org/gew

GLOBAL ENTREPRENEURSHIP WEEK PLANNING • At your Tables • What activities are you planning for GEW? • How are you promoting them?

GLOBAL ENTREPRENEURSHIP WEEK PLANNING • Move to Tables With Similar Events • What are you going to accomplish with the event? • How are you promoting the event? • What resource are you missing that would absolutely assure that you accomplish your goal?

YOUR ASSIGNMENT: • Convene everyone who supports entrepreneurship • meet each other (start building your ecosystem) • talk about what you do best and worst • Show them how to use InTheKnow Upstate and the Resource Map • Share your plans for GEW activities • Invite them to our next ESP meeting

NEXT MEETING • Be prepared to identify the additional support your entrepreneurs need to be successful • Be prepared to finalize plans for your GEW activities • Invite your ecosystem partners • Invite someone from the media

THANK YOU! ADDITIONAL QUESTIONS & DISCUSSION