ENTREPRENEUR SUPPORT PROVIDERS NETWORK 2018 WORKSHOP II TUESDAY, - - PowerPoint PPT Presentation

ENTREPRENEUR SUPPORT PROVIDERS NETWORK

2018 WORKSHOP II TUESDAY, JUNE 26, 2018

2017 IN REVIEW

• Getting to know each other
• Identifying resources and our strengths
• Solving Entrepreneur Issues
• Coaches & Capital Speed Networking
• Introduction to Entrepreneur Support Ecosystem
• Hurdles
• Public awareness of entrepreneur support resources

GOAL FOR 2018

FILL THE GAPS

IN 2018, WE WILL ACCOMPLISH . . .

• Increase Resource Awareness & Identify Gaps
• Identify T
• ols to Connect & Promote
• Coordinate & Promote Global Entrepreneurship Week

Programming

• Celebrate Our Successes

2019: MEASURING PROGRESS

• Components
• Collective Capacity
• Success

PLEASE INTRODUCE YOURSELF

• Your name
• Your organization
• What additional entrepreneurs support resource you

wish you had in your community

TOOLS TO PROMOTE

• InTheKnow Upstate
• TATT Resource Map

ASSETS THAT AMPLIFY

Stephanie Acker

Founder

TODAY…

YOUR UPSTATE CALENDAR SIMPLE SOCIAL TIPS THAT WORK Q & A

We connect locals and visitors to the

BEST EXPERIENCES IN THE UPSTATE

– all in ONE place.

InTheKnowUpstate.com

11 11

Slide Title

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• One Upstate-wide Calendar of Events
• One place to find Upstate experiences
• Expanded reach and resources
• Aligned values and community focus
• Realign resources to amplify efforts

An Ideal Partnership

AMPLIFY YOUR REACH

Upstate-Wide Calendar

Free for Upstate events:

• Inclusive
• Open to the public
• Of interest to the audience
• Not retail/sales

AMPLIFY YOUR REACH

Submit Your Event

• Event description
• Time & location
• Link
• Contact information
• Picture

PRO TIP:

• Send one week+ ahead
• Share link on your social

& tag ITK, venue, etc.

AMPLIFY YOUR IMPACT

Put social to work for YOU

PRO TIPS

• Must have for most businesses
• Megaphone opportunity
• Content is King, Engagement is Queen
• 70/30 Rule

PRO TIPS

#1 – A simple way to grow your followers

PRO TIPS

#2 – Go live 10X Higher Reach Show Your Brand Personality

PRO TIPS

#3 – Don’t go it alone

• Lumen 5 – Quick videos from content
• Canva – Graphics with templates
• Bitly – Shorten links
• PicMonkey – Crop, resize images
• Font Candy+ - Enhance, add text to images
• Spark Video – Audio with text videos

PRO TIPS

• Growing rapidly
• Put a face to your brand
• Connect visually
• Deeper engagement

PRO TIPS

#1 – #hashtags are your friend Create or join a conversation Follow for insights Create a branded tag

PRO TIPS

#2 – Go beyond the Reply back to comments

Comment on posts

• f influencers

Find potential followers & engage

PRO TIPS

#3 – Learn what works, repeat Post insights Content & audience insights

We’re Here to Help

advertise@intheknowupstate.com ~ 864.614.1441

• Weekly social strategy
• Helpful content & language
• Promotional ideas
• Pro tips
• Small business resources
• Workshops & more…

TATT RESOURCE MAP

Upstate Business Ecosystem Asset Map

NOVEMBER 12-18, 2018

https://genglobal.org/gew

GLOBAL ENTREPRENEURSHIP WEEK PLANNING

• At your Tables
• What activities are you planning for GEW?
• How are you promoting them?

GLOBAL ENTREPRENEURSHIP WEEK PLANNING

• Move to Tables With Similar Events
• What are you going to accomplish with the event?
• How are you promoting the event?
• What resource are you missing that would absolutely assure

that you accomplish your goal?

YOUR ASSIGNMENT:

• Convene everyone who supports entrepreneurship
• meet each other (start building your ecosystem)
• talk about what you do best and worst
• Show them how to use InTheKnow Upstate and the

Resource Map

• Share your plans for GEW activities
• Invite them to our next ESP meeting

NEXT MEETING

• Be prepared to identify the additional support your

entrepreneurs need to be successful

• Be prepared to finalize plans for your GEW activities
• Invite your ecosystem partners
• Invite someone from the media

THANK YOU!

ADDITIONAL QUESTIONS & DISCUSSION