ENHANCEMENTS PRESENTATION SUMMARY THE BROADMOOR ENHANCEMENTS UPDATE - - PDF document

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ENHANCEMENTS PRESENTATION SUMMARY THE BROADMOOR ENHANCEMENTS UPDATE MEETING Tuesday, April 30, 2013, 6:00 p.m. Broadmoor Hall APPEARANCES: Lisa Bachman, Facilitator Steve Bartolin, The Broadmoor Russ Miller, Broadmoor Golf Club John Maynard, N.E.S. Land Planning Tom Schmidt, Broadmoor Real Estate INTRODUCTION: STEVE BARTOLIN: Steve provided an introduction by saying, “We have a good story to tell at The Broadmoor.” Regarding the golf course enhancements, we're in the very beginning of this process; no application has been filed with the City. This is still in the proposal stage as we seek comments, concerns and questions from neighbors and the community. We'll assimilate those and address them as best we can and see what we do from here. We really want to talk through some of this, hear your questions and concerns, and I think it will be a productive meeting. The question I get most of all these days when I talk to somebody in our neighborhood or in our community is, "Steve, how is it going with the new ownership?" Those of who know Phil Anschutz will understand what I'm about to say. First of all, it's going

• great. He is making a big commitment that will make a great difference to Colorado Springs.

You look at not just the commitment he is making to The Broadmoor and what that does for our neighborhood and community in terms of economic development, but you look at what, very quietly, the Anschutz Foundation is doing, contributing mindfully to many of our nonprofits in Colorado Springs. And then you look at the possibilities. The possibilities with the University of Colorado at Colorado Springs and Memorial Hospital, which is now operated by University of Colorado Health, and you drive by the Anschutz medical campus in Aurora and see they are building more things out there. How do we bring some of that to Colorado Springs for a real game changer? What I'm saying is

• Mr. Anschutz will be, not just a good owner for The Broadmoor, but he will be a difference-maker

in Colorado Springs. The other interesting thing about him is that, he doesn't say, Steve, do this, do that, here is how I want it done. He generally will pose questions. He will ask things like, what can we do to position The Broadmoor for success for the next 20 years? He asks what can we do to offer the most unique offerings that our competitors can't offer and really make a difference that way. And, what can we do to really make a difference, something really big for The Broadmoor, for Colorado Springs in general? Those are the kind of questions he poses and then he leaves it to us to try to develop those thoughts, but his heart is in the right place. If you think about it, there have only been three

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• wners of The Broadmoor since 1918. That really doesn't happen in our industry today. And all

these three remarkable individuals who not only have the financial wherewithal to be good

• wners, quality owners, but have more of a stewardship mindset with their approach to The
• Broadmoor. That's what we have with Mr. Anschutz.

Steve provided an overview of the enhancements that are completed or underway at The Broadmoor. GARDEN ROOM The Garden Room was getting pretty tired. Once you got through the foliage and you took a really good look at it, it was getting old. We built a European conservatory structure. The trellises are backlit with sound paneling because it was always loud. There is a large mural that just went up a couple of weeks ago that is a 19th century Paris street scene that ties back to the front. It's a very handsome space and very comfortable. We're getting good feedback on it. GOLDEN BEE We have a really nice English pub storefront now, more of a presence. The landscaped area looks a lot more handsome on the exterior, and the whole back of the building was cleaned up. On the interior, we painstakingly replicated what was there with tin ceiling and chandeliers. The millwork is a perfect replica. We're getting good comments from neighbors and guests about the Golden Bee remodeling. The biggest complaint on the Bee was, "I couldn't get in." PLAY This is our newest restaurant. People are asking me, "What is this now, a bowling alley?" Yes. "Is it a restaurant?" Yes, but it's done in Broadmoor style. The dining area is a handsome room with beautiful millwork, furniture and chandeliers. The bowling area has six lanes with chandeliers. The local community really enjoys all the artwork and historical photos of activities of various forms of play and recreation that has occurred at The Broadmoor over the decades. PAULINE CHAPEL The Pauline Chapel is used by so many in our community. We worked closely with the Catholic diocese, our neighbors, and now we offer nondenominational services every Sunday at 9 a.m. with various denominational speakers. Our own Nathan McBride is The Broadmoor chaplain and

• pens up the services every Sunday. We plan to resume the recital series on Fridays, May

through October, which is open to the community. BROADMOOR WEST The next big project is Broadmoor West. We have a comprehensive program planned that will transform that building. Instead of just dressing up and enhancing the guest rooms, the goal is to take the entire building back to 1918 to look like it was when Mr. Penrose opened the main

• building. There will be a lot of change in the architectural pattern of the exterior. Instead of the

straight rows of balconies and the linear building, it will be indented in different places and bump

• ut in others. Some rooms will have Juliet balconies with French doors, some will have regular
• balconies. We will redesign the penthouse suites on the outside away from the current

contemporary look. The tower portion will have 33 new guest rooms and also four fabulous new

• suites. We will also remodel the lobby spaces inside for more of a period look and feel of the main

part of the hotel, with the same kind of millwork, Italian marble, and craftsmanship.

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RISTORANTE DEL LAGO Our new Italian restaurant is going to be sensational. Adam Tihany, the designer, is the most prolific restaurant designer on the planet today. He just finished the Beverly Hills Hotel Polo Lounge, which was built during approximately the same era as The Broadmoor. The work he is doing all over the world is sensational. There will be a big display kitchen on one side, a bar and a big patio with a fireplace on each side. BUNGALOWS The Broadmoor Bungalows are two, two-bedroom bungalows and two, one-bedroom bungalows tucked in behind the southeast building adjacent to the new retail space. The inspiration came from the Beverly Hills Hotel, but architecturally, it will be a Broadmoor version. If you saw the bungalows at the Beverly Hills Hotel, they're on this tight little site yet they're in an exclusive, private enclave with gardens, walls and landscaping. And, again, this will be designed to look like it was built around the time the hotel was built. THE RANCH AT EMERALD VALLEY The Ranch at Emerald Valley is our latest venture. The challenge that I mentioned when Mr. Anschutz asks, "What can we do to make The Broadmoor unique?" It ties into the history of the

• hotel. Mr. Penrose owned the cabins and main lodge of the Ranch at Emerald Valley. He built the

main lodge and some of the cabins in the '20s and '30s. Jack Dempsey, the great heavyweight- boxing champ, trained for one of his heavyweight titles out there. We've acquired them and we're lovingly and historically restoring them all. The ranch will be an exclusive little guest ranch of 14 rooms with a main lodge and stables. The unique aspect of it is that while there are a lot of very nice guest ranches in Colorado, Wyoming and Montana, the guests here will also have access to all the recreation and amenities of The Broadmoor resort. If they get tired of horseback riding, hiking, or fishing in the Pike National Forest, they're a short drive away and they can play a round of golf, go to the spa, or dine. The remodel will all be in Broadmoor style, but very respectful of the history of those buildings. Emerald Valley is scheduled to open August 1. We'll run a three-month season, August 1 through October 31. We’re extending an invitation to the whole community for a 25 percent reduction in the overall pricing for this first shortened season. CLOUD CAMP Cloud Camp, again, ties to the Broadmoor's history. It was built on the foundation of Mr. Penrose’s original Cheyenne Lodge, at the summit of the mountain. It will be styled after the great lodges you see in the national parks that were built in the '20s and '30s; rustic, timber, stone, rusted tin roofs, big fireplaces on either end, and a central dining hall. There will be seven rooms in the main cabin and 16 cabin bedrooms. The views look north to Pikes Peak, west over the Rockies, east over The Broadmoor, the plains and the City of Colorado Springs. Along with this remarkable project, we have rehabbed the old Cheyenne Mountain Highway to make it more accessible. While there will be very little traffic up to the lodge at Cloud Camp, there are choices for the

• commute. People can hike, they can ride a mule, and for the less adventurous, we'll drive them

in a Jeep.

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GOLF COURSE ENHANCEMENT OVERVIEW RUSS MILLER: What I want to talk about is the very positive impact that major golf championships have, not only for The Broadmoor but also, for the entire community. The Broadmoor most recently hosted the 2008 U.S. Senior Open and the 2011 Women's Open. The U.S. Golf Association routinely says that this community stepped up more than any community where a championship has been held. We're so proud of that. With that being said,

• ur goal is to have a course that will enable bigger and better championships.

First, I would like to share a couple of independent economic impact studies for our community. As a result of the U.S. Women’s Open in 2011, there were 356 full time equivalent jobs created in

• ur city; $7.6 million in total wages and salaries created; 130,000 spectators attended the

championship; and, more than 24,000 hotel room nights were rented the week of the championship within a 30-mile radius, but mostly in our City of Colorado Springs. We had 2,800 volunteers come from all 50 states--the first time that any major golf championship had volunteers represented by all 50 states. That says a lot about people wanting to come to our

• city. We had 500 news media outlets from around the world and the championship was televised

in 80 countries worldwide. Our goal is to keep improving, to host championships such as the U.S. Open or the Ryder Cup or the PGA championship. We’ve built our resume with these other championships. We have all the

• perational pieces in place from the security and police force to a great airport to great highway

infrastructure to great volunteers, and great community support. But there is one very, very important thing that we don't have. We don't have a golf course that's long enough. If you ask anyone that runs a major championship, the most important thing for that championship is the golf course itself. So we can't even begin discussions with these entities about hosting another tournament without lengthening the course. As an example, we played the Senior Open and Women's Open from approximately 7,000 yards. We need to be at 8,100 yards. So that's part of this proposal we have, how do we gain that additional 1,100 yards to host a major championship? The economic impact reports from the last five years of championships -- U.S. Opens and PGA championships -- compared with the 2011 Women's Open tells us what we can expect. With the Women’s Open, we had 130,000 spectators; 2,800 volunteers; 24,900 room nights during the week; 500 worldwide media outlets present; and, it was televised in 80 countries. A major championship would have 260,000 spectators; 6,000 volunteers; 85,000 room nights; 950 worldwide media outlets; and, it would be televised in180 countries. The total economic impact in 2011 for the Women’s Open was $20.8 million. Higher tier championships estimate $160.5 million local impact; nearly an 800 percent increase. If we were able to attract such a major championship, we would be in an elite group of golf championship cities such as Pebble Beach, Atlanta, Tulsa, Southampton, New York City, Seattle, Charlotte, Chicago and Pinehurst. Some of those cities, Pinehurst, for example, is in the middle of the

• country. If it weren't for the major championship like the U.S. Open, no one would know where it
• was. And the jobs it has created and the economic impact has been tremendous.

GOLF COURSE – ROAD JOHN MAYNARD: A preliminary internal evaluation has been done of the traffic impact to determine feasibility. At this point we believe that it's a feasible proposal. There will be a

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significant amount of public discussion both tonight and in the follow-up meetings that we'll have prior to any presentation to the city, although we intend to have city representatives join us in the discussions that we'll have about traffic and potential impacts as these meetings progress. There would be an evacuation route through the golf course area if the road dissecting the East and West course were to be closed. As a community, we know from last year's Waldo Canyon fire that fire evacuation is a significant issue. The exact routing and location of this parallel route to West Cheyenne Mountain Boulevard has not been determined. We will be working with the Colorado Springs Fire Department to make sure that, should this be approved, that the design is compatible with their needs and the needs for safe evacuation. FIRE MITIGATION TOM SCHMIDT: Following the Waldo Canyon fire, The Broadmoor hotel made a decision to develop a wildland fire team. The team consists of 29 certified wildland firefighters made up of employees from The Broadmoor, the Cheyenne Mountain Zoo, and the Cog Railroad. To achieve certification, each team participant had to complete the S-130 National Firefighting Training and S-190 introduction to wildland fire behavior and undergo a strenuous physical test. Eleven team members were trained and received certification. The team was trained by professional firefighters from the Tri-Lakes Monument and Broadmoor Protection Districts. In the event of a fire, The Broadmoor Wildland Fire Team would be called into action under the direction of The Broadmoor Fire Protection District. The Broadmoor made a significant investment in providing the team with the highest quality equipment, safety apparel, locker rooms and equipment storage in the engineering building next to The Broadmoor Fire Department. We anticipate having at least another 30 to 40 volunteer firefighters onboard. It's so important to catch a fire as fast as you can and get it under control and get it out, so The Broadmoor has committed to this. There’s a fire mitigation program in place: More than 256 acres of land between the top of the Cheyenne Mountain and NORAD Road have been mitigated. The Broadmoor community and their board of directors looked at this way before the Waldo Canyon fire and had that piece of ground mitigated. Another 356 acres need to be fire mitigated this year. The Anschutz and El Pomar Foundations donated funds to the Colorado Springs Fire Department in the amount of $1.2 million for fire mitigation, and that enables the fire department to seek grants, matching grants, and money from FEMA for additional mitigation. The shrine at Cloud Camp has already been mitigated. This road up to Cloud Camp and the camp itself will also be mitigated. That road, a year ago, was not passable at all. There were numerous washouts and the road was impassible by vehicle. Today, as a result of the mitigation work, if there were a fire we would be able to transport people and equipment up there. The Broadmoor is also building a fire tower that will monitor fire and heat detection 24-hours-a- day beyond Cloud Camp for the entire area. It will be monitored at our loss prevention department at the hotel. There will also be a person living on site 24-hours-a-day for additional monitoring. Emerald Valley Ranch is also going to undergo fire mitigation. The Colorado Springs Fire Department was out last week and has sent us an analysis of how we need to mitigate that area. We also made the decision to fire sprinkler every one of the buildings. The fire department now has the necessary chipper equipment. The before and after comparisons are very telling of the important impact a mitigation effort has on an area. Before the Waldo Canyon fire there wasn't a lot of fire mitigation that typically took place. We know that

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some areas such as the homes in Cedar Heights were saved by the mitigation that they did way before the fire. The Broadmoor is taking this very seriously and we are doing all the prevention we can. STEVE BARTOLIN CLOSING COMMENTS: In talking to many people in the neighborhood over the past few weeks I kept hearing the concern over fire safety. This is a legitimate concern to neighbors as it is to us. We are taking these concerns seriously and will fully analyze all implications before deciding if this proposal will move forward. We’ve also heard that vacating the road would possibly present a traffic issue, and that there may be a convenience concern to some. These concerns all will be vetted. On the safety issue we will absolutely not reduce evacuation access one bit. In fact, if there is a way to work with the Colorado Springs Fire Department, I hope we can improve the evacuation process through this

• route. We won’t take away any access. Add to that the benefit, through the benefactors of the

Anschutz and El Pomar Foundations, and working with the city fire department, of implementing a mitigation plan across Cheyenne Mountain and the canyon. A 30-person wildfire response team with boots on the ground instantly, supporting our Broadmoor Fire and Rescue, goes from a two- person operation to 32 firefighters able to respond immediately. All these efforts benefit The Broadmoor and the surrounding neighborhoods as well. I submit to you from a safety standpoint, things are going to be better. I've been in this business a long time and what I learned is wherever there is a resort, there is a community around it. I would suggest to you that The Broadmoor and its neighboring areas are intrinsically linked. What is good for The Broadmoor, ultimately, is good for our neighborhood in terms of home values, marketability, and accessibility to these types of amenities. At the same time, what is good for the neighborhood is good for The Broadmoor. Not all resorts go through the course of time as fortunate as we have. Some of them don't have the kind of stability and ownership and the investment and people that think big. Sometimes, these deteriorate over time and if that happens, their neighborhoods and their surrounding property values are impacted in a very negative way. Our futures are tied together in a very positive way. How many businesses do you know that have taken every dime that they've earned in my 22 years here and reinvested it right back in their property and community? I don't know of any. That makes us unique to everybody in business and our community, our state, and certainly our industry. That's a good story to tell. This can be a great story. It can be a great economic story. It can be a great international sports story and a great neighborhood story.

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