ENGLISH IN ACTION IV Stage 3: Personal Insights Content of the - - PowerPoint PPT Presentation

ENGLISH IN ACTION IV

Stage 3: Personal Insights

Content of the Presentation

Conditional Sentences Type 2 Type 3 Brochure Inside Reading online article Robots R Us

CONDITIONAL SENTENCES

Types 2 and 3

Second Conditional Sentences

Second conditional sentences are used for things that are unlikely to happen, what would be a thing that is very unlikely to happen to you?

If – clause Result clause +, + If + subject + verb (past) , subject + would + verb (simple form)

Example

If I had time , I would study French.

• , -

If + subject + verb (past/negative) , subject wouldn’t + verb (simple form)

Example

If I didn’t work , I wouldn’t have money.

Note1: You can also start the conditional sentences with the result clause first. Examples: I would study French if I had time. I wouldn’t live in la Casa del TEC if I won it. I would take a course if I didn’t speak English. I wouldn’t have money if I didn’t work. Note2: when the main verb is the verb to be, you use were for singular subjects. Examples: If I were rich, I would travel around the world. If I were a president, I would change many things in the country.

It is also possible to use the modal auxiliary auxiliary “could” in the result clause. Example: If I had enough time, I could study French.

PRACTICE

Conditional Type 2

Complete the following sentences, possible answers are suggested. 1.If I won the lottery, ___________________________________________

• 2. If I were invisible, ___________________________________________
• 3. If I had more time, __________________________________________
• 5. If the weather were nice, _____________________________________
• 6. If the day had 30 hours, ______________________________________

I would travel around the world. I would scare my friends. I would learn German. I would go for a walk . I would go crazy.

Remember the structure that you need:

Compare 2nd and 3rd conditional

If I have time, I’ll help you. = a possible situation. I may have time. If I had time, I’d help you. = an imaginary/ hypothetical situation. I don’t/won’t have time.

Third Conditional Sentences

Third conditional sentences are used for things that are impossible to happen because they are in the past. Is visiting the past possible?

If – clause Result clause

+, + If + subject + past perfect , subject + would have + verb in past participle

Example

If I had studied , I would have passed the exam.

• , -

If + subject + past perfect negative , subject wouldn’t have+ verb in past participle

Example

If I hadn’t studied , I wouldn’t have passed the exam

Note: You can also start the conditional sentences with the result clause first. Examples: I would have passed the exam If I had studied. I wouldn’t have failed the exam If I had studied. I would have failed If I hadn`t studied. I wouldn’t have passed the exam If I hadn’t studied. It is also possible to use the modal auxiliary “could” in the result clause. Example: If I had studied , I could have passed the exam.

PRACTICE

Conditional Type 3

Complete the following sentences. 1.If I had felt better, _______________________________

• 2. If I hadn’t been tired, ___________________________
• 3. If I had known you were coming, _____________________
• 4. If I’d gone to the party, ________________________
• 5. If I hadn`t copied, ___________________________

I would have gone to the party. I could have played online for another hour. I would have closed the windows. I would be tired right now. I wouldn`t be suspended.

Brochure

What is it and types

What is it?

• A brochure is an informative paper document for

advertising, which can be folded into a template, pamphlet or leaflet.

• Brochures are promotional documents, primarily

used to introduce a company, organization, products

• r services and inform potential customers or

members of the public of the benefits.

• They are usually distributed inside newspapers,

handed out personally or placed in brochure racks in high traffic locations.

Brochure stand

Purposes and functions

• The main purpose of a brochure is to extend the reader's

knowledge on one specific topic in which the brochure centers around.

• A good brochure can help capture the attention of potential

customers and it is cost-effective and pocket-friendly than product advertisements on magazines and newspapers. What’s more, brochures can be kept for future reference rather than disposed of after one read-through.

Types of Brochure

Gate Fold Brochure This is a pretty uncommon brochure because of its expensive cost, which has a great influence when it is used appropriately. Its inward folding design makes it convenient to carry and its paper quality is very high thus readers can keep it for a long time.

Types of Brochure

Bi-Fold Brochure

Bi-Fold Brochure is found among us every day. It is one of the most popular and widely used brochure types around, while has a more formal layout than tri-fold brochures. It mainly used for product catalogues and presentations, trade shows and corporate meetings , etc.

Types of Brochure

Tri-Fold Brochure

It is easy to know this is a three folds brochure according its

• name. And this is a pretty common and brochure that we can

see it everywhere. This brochure has enough space for designers to present information and design interesting thus attract more attention of reader.

Types of Brochure

Z-Fold Brochure

A Z-Fold brochure, basically an accordion fold, is a great brochure folding option because of the versatility it provides. Designers can separate each element by making each panel stand alone or design the brochure so that it opens out to a full spread with one large, dramatic photograph.

Elements of an effective brochure

Purpose

Consider how will it be used, where will it be used and by whom. Is the brochure simply to convey information, trigger an enquiry or sell a concept? Be very clear on the purpose of the brochure.

Audience

The audience may be defined by many factors, including; demographic, industry, need, issue/problem or geographic. If you have different target audiences, then it may be more effective to have a customized brochure for each.

Creativity & Design

The visual elements of the brochure are very important, as they; catch the eye, speak to the quality of your material and can, enhance the effectiveness of the brochure and how it is used. We can include checklists, graphs, images, testimonials and tests etc, as well as simple written information in the design.

Core Content

The core content must speak in the right language and talk to the audience's problems, issues or

• need. It is better to speak with 3 KEY

points rather than cover every bit of knowledge or product information that you have. If you have a lot of data to convey - consider options such as infographics or graphs.

Call to Action

Calls to action can be as simple as; check this, call us, complete this test, allow us to review…., or make an appointment now etc. Make the call to action clear and easy to complete.

Activity

• On your UANL English in Action IV

Learning Guide, go to page 65, 66 and 67. Read the directions on page 65 and do the activity, be sure to read 66 and 67 to know the rubric beforehand.

• When finished go to NEXUS and upload

the activity that corresponds to stage 3

ROBOTS 'R' US

Online Article by Ray Kurzweil Inside Reading, page 137

ROBOTICS

The word "robot” conjures up a variety of images, from R2D2 and C3PO of Star Wars, to human-like machines that exist to serve their creators like Rosie from The Jetsons, to even the Rover Sojourner, which explored the Martian landscape as part of the Mars Pathfinder mission.

Origin of the word ”robot”

The first use of the word "robot" occurred in a play about mechanical men that are built to work on factory assembly lines and that rebel against their human masters. These machines in R.U.R. (Rossum's Universal Robots), written by Czech playwright Karl Capek in 1921, got their name from the Czech word for slave.

Origin of the word “Robotics”

The word "robotics" was also coined by a writer. Russian-born American science-fiction writer Isaac Asimov first used the word in 1942 in his short story "Runabout." Asimov had a much brighter and more

• ptimistic opinion of the robot's role in human

society than did Capek. He generally characterized the robots in his short stories as helpful servants of man and viewed robots as "a better, cleaner race."

"Laws of Robotics"

Asimov also proposed three "Laws of Robotics" that his robots, as well as sci-fi robotic characters of many other stories, followed: Law One A robot may not injure a human being or, through inaction, allow a human being to come to harm. Law Two A robot must obey the orders given it by human beings except where such

• rders would conflict with the First Law.

Law Three A robot must protect its own existence as long as such protection does not conflict with the First or Second Law.

Early Conceptions of Robots

One of the first instances of a mechanical device built to regularly carry out a physical task occurred around 3000 B.C.: Egyptian water clocks used human figurines to strike the hour bells. Robotic inventions reached a relative peak (before the 20th century) in the 1700s; countless ingenius, yet impractical, automata (i.e. robots) were created during this time period. The 19th century was also filled with new robotic creations, such as a talking doll by Edison and a steam-powered robot by Canadians. Although these inventions throughout history may have planted the first seeds of inspiration for the modern robot, the scientific progress made in the 20th century in the field of robotics surpass previous advancements a thousandfold.

The first modern robots

The earliest robots as we know them were created in the early 1950s by George C. Devol, an inventor from Louisville, Kentucky. He invented and patented a reprogrammable manipulator called "Unimate," from "Universal Automation." For the next decade, he attempted to sell his product in the industry, but did not succeed.

The first modern robots

In the late 1960s, businessman/engineer Joseph Engleberger acquired Devol's robot patent and was able to modify it into an industrial robot and form a company called Unimation to produce and market the robots. For his efforts and successes, Engleberger is known in the industry as "the Father of Robotics."

After this brief intro to robotics

• 1. Go to your Inside Reader book and read the

actual article on page 137.

• 2. Answer exercises A and B on page 139.
• 3. Comeback to this presentation to continue with

the topic. (You will need the book so do not close it)

Inside Reader page 137

Article introduction

Our ancient quest to create androids is about to destroy the boundary between humans and machines. Ray Kurzweil explains how and ponders the implications in his online article "Robots 'R' Us“

Inside Reader page 137

Some interesting data related to the reading

Most computational neuroscientists tend to estimate human storage capacity somewhere between 10 terabytes and 100 terabytes, though the full spectrum of guesses ranges from 1 terabyte to 2.5 petabytes. (One terabyte is equal to about 1,000 gigabytes or about 1 million megabytes; a petabyte is about 1,000 terabytes.)

Identifying Ethics and Values

In weighing advantages and disadvantages, we also consider ethics, values and morals. Will an idea

• r plan promote things we like or value? Will it discourage things we dislike or fear?

Here are some ethical and moral considerations. Can you think of others to add to the list?

Things we want to...

Encourage, promote, or increase Discourage, prevent, or decrease

Good health Justice Wealth Self-control Freedom Trust Free time ____________ Fairness ____________ Learning ____________ Security ____________ Beauty ____________ Violence Jelousy Crime Laziness Fatigue Rudeness Disese ____________ Pain ____________ Poverty ____________ Injustice ____________ Greed ____________ Page 140 on your Inside Reading book.

Criteria

Think of criteria that could be used to determine if a robot seems (looks) like a human. Example:

• The robot should make appropriate facial

expressions.

Sophia, developed by Hanson Robotics, Hong Kong.

Can you think of any other criteria?

To finish this topic

1. Answer exercises A, B and C on pages 141, 142, 143 and 144.

Inside Reader page 141

References

Freeman, J. (2019, June 11). What is a Brochure? Retrieved March 18, 2020, from https://www.edrawsoft.com/what-is-brochure.html Richmond, K. (2012). Inside Reading 4, The Academic Word List in Context (2nd ed., Vol. 4). Oxford, United Kingdom: Oxford University Press. Robotic Industries Association. (n.d.). Humanoid Robots | RIA Service Robots. Retrieved March 4, 2020, from https://www.robotics.org/service-robots/humanoid-robots SCS Performance. (n.d.). Top 10 elements for successful brochure design. Retrieved March 18, 2020, from https://www.scsperformance.com.au/blog/top-10-elements-for-successful-brochure-design-105s114

• Stanford. (n.d.). Robotics: A Brief History. Retrieved March 4, 2020, from

https://cs.stanford.edu/people/eroberts/courses/soco/projects/1998-99/robotics/history.html Wickman, F. (2012, April 25). Your Brain’s Technical Specs. Retrieved March 18, 2020, from https://slate.com/technology/2012/04/north-koreas-2-mb-of-knowledge-taunt-how-many-megabytes-does-the-hum an-brain-hold.html