Engaging your community through video. How to create story that - - PDF document

Engaging your community through video.

How to create story that engages your viewers.

Christjna Paolucci Photographer/Multjmedia producer

Follow the Frog

htups://www.youtube.com/watch?v=3iIkOi3srLo

Defjne your story

• Is it to build awareness of the mission of the organizatjon?
• Is it to illustrate an issue?
• Does it demonstrate a result?
• Could you add a testjmonial about a success story or person?
• Do you want a call to actjon for fund-raising and volunteering?

Target Audience

• Neighbors
• Special interest
• Specifjc age groups
• Gender, class, race....
• Partjcipants
• Donors
• City or statewide
• Natjonal
• New members
• New donors

Narrow Wide

Format

• 1-minute
• 3-minute
• 5- minutes to an hour
• Screening
• Web
• DVD

Short or long form Delivery

Timeline

• Research and plan.
• Fund-raise.
• Assign tasks.
• Experts, historians, leaders, producers.
• Interviewer, interviewee.
• Videographers, photographers.
• Artjsts and editors.

Phase I

• Producing material
• The interview/s.
• Photographing actjon.

Phase II

Timeline

• Post-productjon
• The editjng
• Composing music
• Composing graphics
• Adding photos
• Adding tjtles and credits
• Outputjng video

Phase III

• The launch
• The screening
• DVD distributjon

Phase IV

Content

• Does it inform?
• The WWWW&H.
• Does it illustrate a need?
• Does it show results?
• Does it ofger a success story?
• Does it inspire?
• Does it include a call to actjon?

Inform, educate, motjvate How much can you say in a minute?

Matu Talbot Kitchen & Outreach htup://www.mtkserves.org/

Content

• Does it include a script?
• Or does the content expert drive the narratjve?
• Or does it ofger both script and expert?
• Create a list of questjons.
• Ofger them ahead of tjme to the subject.
• Outline a beginning, middle and end.

Screenwritjng

Using a script Expert driven narratjve

Lincoln Animal Ambassadors

htup://www.lincolnanimalambassadors.org/

TRANSIT ARTS htup://www.transitarts.com/news.html

Video Basics

• A-roll
• B-roll
• Audio/Music
• Compositjon/framing
• Camera moves

Include

Woodland Park Eastgate

htup://woodlandparkfjlm.org/videos/trailer-page htups://vimeo.com/73966853

Video

• Avoid a fmat, white wall.
• Look for a relatable background.
• No poles coming out of heads.
• Compose subject ofg center.
• Capture wide and close-up.
• Use a tripod.

A-roll - the interview

Video

• Three angles of any actjon.
• Interactjon of people.
• Lots of details.
• Graphics, maps, photos

B-roll

• Rules of Third
• Long shot

Compositjon

• Medium shot
• Close-up
• Extreme close-up

• Statjonary.
• Pan - (L to R) or (R to L).
• Tilt - (up to down) or (down to up).
• Dolly - toward or away from subject.
• Truck - Move with or across the subject.

Camera Moves

Video

Back on My Feet

htups://vimeo.com/38675251

• Good audio is crucial for interviews.
• Check for fresh batueries.
• Check levels, test.
• Avoid bad ambient audio.
• Hums, fans, ratuling
• Street noise, traffjc
• Doors opening/shuttjng
• Music with permission only.
• Music should not over power the dialog.

Audio

• St. Philip Episcopal Church

htup://woodlandparkfjlm.org/videos/st-philip-episcopal-church

Capturing ambient audio with b-roll video.

Video

• Ask for volunteers, students, and hobbyists for help.
• Become the video leader.
• Master your own camera, practjce.
• Raise grant money to help ofgset costs.
• Research and plan assignments.
• Create a tjmeline.
• Capture a variety of angles and details.
• You can never have enough b-roll.
• Capture a sense of place.
• Use good editjng practjce, shorter is probably betuer.

Tools & Tips

Video

Robin Hood Relief Fund: Kaneisha Wilson

htups://vimeo.com/63205676

African Men. Hollywood Stereotypes

htups://www.youtube.com/watch?v=qSElmEmEjb4

Mia

htups://vimeo.com/30161480

Testjmonials Take Actjon - Show Results

charity: water

htups://vimeo.com/28104222

25 Recap

htups://vimeo.com/25163061

Brainstorm

www.cpmultjmediapress.com

Christjna Paolucci Photographer/Multjmedia producer christjnapaolucci@gmail.com 614-258-9931

• Identjfy a story.
• Determine format & delivery.
• Illustrate the issue.
• Demonstrate results.
• Call for Actjon.