Engaging your community through video. How to create story that - PDF document

Engaging your community through video. How to create story that engages your viewers. Christjna Paolucci Photographer/Multjmedia producer

Follow the Frog htups://www.youtube.com/watch?v=3iIkOi3srLo

Defjne your story • Is it to build awareness of the mission of the organizatjon? • Is it to illustrate an issue? • Does it demonstrate a result? • Could you add a testjmonial about a success story or person? • Do you want a call to actjon for fund-raising and volunteering?

Target Audience Narrow • Neighbors • Special interest • Specifjc age groups • Gender, class, race.... • Partjcipants • Donors Wide • City or statewide • Natjonal • New members • New donors

Format Short or long form • 1-minute • 3-minute • 5- minutes to an hour Delivery • Screening • Web • DVD

Timeline Phase I • Research and plan. • Fund-raise. • Assign tasks. • Experts, historians, leaders, producers. • Interviewer, interviewee. • Videographers, photographers. • Artjsts and editors. Phase II • Producing material • The interview/s. • Photographing actjon.

Timeline Phase III • Post-productjon • The editjng • Composing music • Composing graphics • Adding photos • Adding tjtles and credits • Outputjng video Phase IV • The launch • The screening • DVD distributjon

Content Inform, educate, motjvate • Does it inform? • The WWWW&H. • Does it illustrate a need? • Does it show results? • Does it ofger a success story? • Does it inspire? • Does it include a call to actjon? How much can you say in a minute? Matu Talbot Kitchen & Outreach htup://www.mtkserves.org/

Content Screenwritjng • Does it include a script? • Or does the content expert drive the narratjve? • Or does it ofger both script and expert? • Create a list of questjons. • Ofger them ahead of tjme to the subject. • Outline a beginning, middle and end.

Using a script Lincoln Animal Ambassadors htup://www.lincolnanimalambassadors.org/ Expert driven narratjve TRANSIT ARTS htup://www.transitarts.com/news.html

Video Basics Include • A-roll • B-roll • Audio/Music • Compositjon/framing • Camera moves

Woodland Park htup://woodlandparkfjlm.org/videos/trailer-page Eastgate htups://vimeo.com/73966853

Video A-roll - the interview • Avoid a fmat, white wall. • Look for a relatable background. • No poles coming out of heads. • Compose subject ofg center. • Capture wide and close-up. • Use a tripod.

Video B-roll • Three angles of any actjon. • Interactjon of people. • Lots of details. • Graphics, maps, photos

Compositjon • Rules of Third • Long shot • Medium shot • Close-up • Extreme close-up

Video Camera Moves • Statjonary. • Pan - (L to R) or (R to L). • Tilt - (up to down) or (down to up). • Dolly - toward or away from subject. • Truck - Move with or across the subject. Back on My Feet htups://vimeo.com/38675251

Audio • Good audio is crucial for interviews. • Check for fresh batueries. • Check levels, test. • Avoid bad ambient audio. • Hums, fans, ratuling • Street noise, traffjc • Doors opening/shuttjng • Music with permission only. • Music should not over power the dialog. Capturing ambient audio with b-roll video. St. Philip Episcopal Church htup://woodlandparkfjlm.org/videos/st-philip-episcopal-church

Video Tools & Tips • Ask for volunteers, students, and hobbyists for help. • Become the video leader. • Master your own camera, practjce. • Raise grant money to help ofgset costs. • Research and plan assignments. • Create a tjmeline. • Capture a variety of angles and details. • You can never have enough b-roll. • Capture a sense of place. • Use good editjng practjce, shorter is probably betuer.

Video Testjmonials Robin Hood Relief Fund: Kaneisha Wilson htups://vimeo.com/63205676 African Men. Hollywood Stereotypes htups://www.youtube.com/watch?v=qSElmEmEjb4 Mia htups://vimeo.com/30161480 Take Actjon - Show Results charity: water htups://vimeo.com/28104222 25 Recap htups://vimeo.com/25163061

Brainstorm • Identjfy a story. • Determine format & delivery. • Illustrate the issue. • Demonstrate results. • Call for Actjon. Christjna Paolucci Photographer/Multjmedia producer christjnapaolucci@gmail.com 614-258-9931 www.cpmultjmediapress.com