End of Summer Optimism Economy and Public Health seen getting - - PowerPoint PPT Presentation

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End of Summer Optimism Economy and Public Health seen getting - - PowerPoint PPT Presentation

Oct 28, 2023 122 likes •363 views

Heart+Mind Pulse SM Wave 17 August 27, 2020 n=1,003 US adults age 18+ Online Fielded August 19-20, 2020 Pg. 1 End of Summer Optimism Economy and Public Health seen getting better Social Order, Peace of Mind, Success see

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SLIDE 1
  • Pg. 1

Heart+Mind PulseSM

Wave 17 August 27, 2020 n=1,003 US adults age 18+ Online Fielded August 19-20, 2020

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SLIDE 2

End of Summer Optimism

  • Pg. 2
  • Economy and Public Health seen getting better
  • Social Order, Peace of Mind, Success see significant increases
  • Negative emotions down, Hope and Optimism up
  • Travel and Daily Activities continue slow march back-to-normal
  • Minority of Americans believe a second shut down is coming
  • Optimism connected to a significant bump for incumbent President Trump
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SLIDE 3

Heart+Mind PulseSM Dashboard

  • Pg. 3

Effect of Pandemic on Communities The Coronavirus is a Real Threat

36% 44% 34%

The state of public health is poor/in crisis We need to put all our energy into protecting public health Personal impact will last longer than 1 year

Health Impact Economic Impact

39% 43% 50%

The state of the US economy is poor/in crisis We need to balance public health with economic concerns Economic impact will last longer than 1 year

0% 10% 20% 30% 40% 50% 60%

73%

29% Bringing Us

Closer Together

51% Driving Us

Further Apart

55% Concerned Realists 26% Hopeful Optimists 19% Anxious Worriers

Mood Segments

(+2) (-4) (-3) (-2) (-2)

August 20, 2020

MARCH APRIL MAY JUNE JULY AUGUST

(-6) (-3) (+3) (+3) (-6)

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SLIDE 4
  • 22
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  • 19
  • 15
  • 12
  • 10
  • 10
  • 9
  • 8
  • 6
  • 4
  • 2
  • 2
  • 2
  • 2
  • 1

8

Getting Better Getting Worse

Concern for others

Large Gains for Social Order, Peace of Mind and Success

Dependability Tolerance Success Sense of Belonging Pride Self-esteem Productivity Inclusiveness Fulfillment Satisfaction Well-Being Accomplishment Happiness Enjoyment Peace of Mind Security Social Order Freedom

  • 3
  • Pg. 4

+5 +3 +4 +6 +3 +8 +5 +3 +5 +9 +4 +3 +4 +8

  • 5
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SLIDE 5

Negative Emotions Down Across the Board

  • Pg. 5

0% 10% 20% 30% 40% 50% 60% 70%

19-Mar 26-Mar 2-Apr 9-Apr 16-Apr 23-Apr 30-Apr 7-May 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug

Q: Please select the words below that best describe the way you feel right now in light of current events.

37% Worried 30% Anxious 18% Scared 24% Angry 46% Concerned 34% Cautious

MARCH APRIL MAY JUNE JULY AUGUST

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SLIDE 6

Travel in the next month up 10+ points since May

  • Pg. 7

0% 5% 10% 15% 20% 25% 30% 35% 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug Q: When are you likely to do each of the following? 25% Personal trip by car 31% Biz trip by car 29% Public Transit

% Within the Next Month

18% Personal trip plane/train 27% Biz trip by plane/train

MAY JUNE JULY AUGUST NOTE: Data is among those for whom event is applicable

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SLIDE 7

Americans slowly resuming day-to-day activities

  • Pg. 8

0% 10% 20% 30% 40% 50% 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug Q: When are you likely to do each of the following? 37% Eat at a restaurant 28% Go to the gym 32% Attend worship

% Within the Next Month

MAY JUNE JULY AUGUST NOTE: Data is among those for whom event is applicable

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SLIDE 8

A second lockdown looks less likely to Americans

  • Pg. 10

Q: How likely do you think it is that your state will see a spike in coronavirus cases that leads to a second shelter-in-place or stay-at-home order? Q: The vast majority of the country should stay shut down until there is a vaccine or effective treatment for coronavirus. 0% 10% 20% 30% 40% 50% 60% 9-Jul 23-Jul 6-Aug 20-Aug 48% Country Should Stay Shut Down Until We Have a Vaccine Completely/Somewhat Agree

JULY AUGUST

36% Second Stay Home Order in My State Extremely/Very Likely

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SLIDE 9

Significant bump for President Trump

  • Pg. 11

BASE: Potential Voters (n=874) Q1073: Who, if anyone, do you plan to vote for in the November 2020 US Presidential election?

Who Do You Plan to Vote For?

(Among Likely Voters)

45% Vote for Trump

38% Definitely vote for Trump 7% Probably/Lean vote for Trump 42% Definitely vote for Biden 5% Probably/Lean vote for Biden

46% Vote for Biden

3% Vote for Someone else 4% Hard Undecided 2% Decline

+5

  • 5
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SLIDE 10
  • Pg. 12
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SLIDE 11
  • Pg. 13

Tribalism

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SLIDE 12

Threat levels vary by party but largely steady

  • Pg. 14

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 19-Mar 26-Mar 2-Apr 9-Apr 16-Apr 23-Apr 30-Apr 7-May 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug Q: Do you think the coronavirus is…a real threat OR blown out of proportion? 73% TOTAL

MARCH APRIL MAY JUNE JULY AUGUST

62% Republicans 87% Democrats

Coronavirus is a Real Threat

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SLIDE 13

Impression of Social Order dependent on existing worldview

  • Pg. 15

Q: How has the way you feel in each of these areas changed, if at all, as compared to how you felt before all of this COVID-19 reality started?

  • 50%
  • 45%
  • 40%
  • 35%
  • 30%
  • 25%
  • 20%
  • 15%
  • 10%
  • 5%

0%

23-Apr 30-Apr 7-May 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug

Net Positive: Social Order

  • 37 Independents
  • 8 Republicans
  • 29 Democrats

APRIL MAY JUNE JULY AUGUST

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SLIDE 14

Anxiety levels start even and quickly split

  • Pg. 16

0% 10% 20% 30% 40% 50% 60%

19-Mar 26-Mar 2-Apr 9-Apr 16-Apr 23-Apr 30-Apr 7-May 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug

Q: Please select the words below that best describe the way you feel right now in light of current events.

MARCH APRIL MAY JUNE JULY AUGUST

34% Democrats 27% Republicans

Feel Anxious

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SLIDE 15

Republican anger spikes with racial unrest

  • Pg. 17

0% 5% 10% 15% 20% 25% 30% 35% 40%

19-Mar 26-Mar 2-Apr 9-Apr 16-Apr 23-Apr 30-Apr 7-May 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug

Q: Please select the words below that best describe the way you feel right now in light of current events.

MARCH APRIL MAY JUNE JULY AUGUST

25% Democrats 23% Republicans

Feel Angry

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SLIDE 16

Democratic Hope peaks during racial protests

  • Pg. 18

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

19-Mar 26-Mar 2-Apr 9-Apr 16-Apr 23-Apr 30-Apr 7-May 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug

Q: Please select the words below that best describe the way you feel right now in light of current events.

MARCH APRIL MAY JUNE JULY AUGUST

34% Democrats 39% Republicans

Feel Hopeful

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SLIDE 17

Despite similar levels of optimism today, partisans have been on a different journey since March

  • Pg. 19

0% 5% 10% 15% 20% 25% 30% 35%

19-Mar 26-Mar 2-Apr 9-Apr 16-Apr 23-Apr 30-Apr 7-May 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug

Q: Please select the words below that best describe the way you feel right now in light of current events.

MARCH APRIL MAY JUNE JULY AUGUST

20% Democrats 23% Republicans

Feel Optimism

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SLIDE 18

Business response generally seen as positive and steady

  • Pg. 20

Q: Overall, how would you rate businesses and organizations in their response to the coronavirus crisis? 0% 10% 20% 30% 40% 50% 60%

2-Apr 9-Apr 16-Apr 23-Apr 30-Apr 7-May 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug

20% Terrible/Bad Response 39% Excellent/Good Response

APRIL MAY JUNE JULY AUGUST

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SLIDE 19

Strong differences in view of business response by party

  • Pg. 21

Q: Overall, how would you rate businesses and organizations in their response to the coronavirus crisis? 0% 10% 20% 30% 40% 50% 60% 70%

2-Apr 9-Apr 16-Apr 23-Apr 30-Apr 7-May 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug APRIL MAY JUNE JULY AUGUST

48% Republicans 35% Democrats

Business Response is Excellent/Good

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SLIDE 20

Trust in Local Government and Media Less Partisan, Police and Public Health Orgs Most Divisive

  • Pg. 22

Q: How much trust do you have in the following sources of information?

% Trust Completely/A Great Deal Total Republican Democrat Partisan Difference

Local Law Enforcement 45% 62% 37% +25 Federal Government 25% 39% 21% +18 Employer 37% 45% 33% +12 City/Local Government 35% 39% 37% +2 State Government 38% 43% 41% +2 Newspapers/Magazines 27% 29% 28% +1 Broadcast News Media 29% 29% 35%

  • 6

CDC 49% 48% 57%

  • 9

WHO 42% 40% 52%

  • 12
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SLIDE 21

One Point of Agreement: Tribalism is Here and Getting Worse

  • Pg. 23

0% 10% 20% 30% 40% 50% 60%

19-Mar 26-Mar 2-Apr 9-Apr 16-Apr 23-Apr 30-Apr 7-May 14-May 21-May 28-May 11-Jun 25-Jun 9-Jul 23-Jul 6-Aug 20-Aug

Q: Overall, would you say the outbreak of the coronavirus is bringing our communities and the people in our country closer together and making us more unified, or is it driving us further apart and making us more divided?

MARCH APRIL MAY JUNE JULY AUGUST

53% Democrats 51% TOTAL 48% Republicans

Pandemic is Driving Us Further Apart

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SLIDE 22

Tribalism shortened to mean “political party” but that is not the full story

  • Pg. 24

Republican Democrat Real Threat 62% 87% Blown Out of Proportion 38% 13% Public Health Focus 34% 59% Balance Health + Economy 56% 30% Angry 23% 25% Concerned 42% 52% Cautious 27% 39% Shut Down Until Vaccine/Treatment 41% 60% Trump 90% 6% Biden 7% 86%

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SLIDE 23

Tribalism Takeaways

  • Pg. 25
  • Even the most colossal societal events have to be analyzed through the eyes of

your audience.

  • The more impactful the event, the less likely there is to be consensus on it
  • Different tribes will look to different role models and influencers
  • Americans use political parties as a signal for their tribes but not all partisans are

tribal and not all tribes identify with politics