Emerging Ma Markets ts: E Exp xplo loring C Careers o of the - - PowerPoint PPT Presentation

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Emerging Ma Markets ts: E Exp xplo loring C Careers o of the - - PowerPoint PPT Presentation

Jul 15, 2023 370 likes •718 views

Emerging Ma Markets ts: E Exp xplo loring C Careers o of the the Futur uture Lauren Platte, Lisa Sewell & Krista Burke About Cal Poly, San Luis Obispo Cal Poly Home of the Mustangs California State University Central

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Emerging Ma Markets ts: E Exp xplo loring C Careers o

  • f the

the Futur uture

Lauren Platte, Lisa Sewell & Krista Burke

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About Cal Poly, San Luis Obispo

Cal Poly – Home of the Mustangs

  • California State University
  • Central coast of California
  • Six academic colleges
  • Roughly 22,000 undergraduate

and graduate students enrolled

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About Cal Poly, San Luis Obispo

Cal Poly – Learn by Doing

  • Comprehensive Polytechnic University
  • Experiential learning
  • Senior projects and enterprise projects
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Cal Poly Career Services

Empowering Students’ Career Development

  • Centralized department
  • Nine Career Counselors
  • Three Freshman Focus Team Counselors
  • Six College Specialist Team Counselors
  • Seven Employer Services Specialists
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Cal Poly Career Services

3 Key Takeaways

  • Focusing on the

future might take time & flexibility

  • You’re not in this

alone

  • Creativity is

necessary

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Emerging Markets Program

Emerging Markets Program

  • Launched in 2012-2013
  • Collaborative effort involving our entire staff,

as well as partners across campus

  • Core committee of four staff members
  • Funded by Student Success Fees
  • Staffing and time commitment
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Emerging Markets Program

Program Goals

  • Highlight six emerging job markets each year
  • Build collaboration with campus partners
  • Gather career advice from industry professionals
  • Raise student awareness of practical steps they can take

now to prepare for a career in emerging fields

  • Connect students with networking opportunities and

potential employment

  • Increase online resources for career exploration
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Emerging Markets Program

Program Process

Identify emerging, expanding or hidden job markets

  • Research job market trends using tools like Burning Glass,

LinkedIn, BLS

  • Meet with faculty members and industry representatives
  • Brainstorm with staff every summer
  • Liberating Structures
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Emerging Markets Program

Program Delivery

  • Professional Panels
  • Industry Speakers
  • Roundtable Discussion
  • Library Exhibit
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Emerging Markets Program

  • DISCOVER What’s New in the Job Market
  • ENGAGE With Cal Poly or Local Connections
  • ENANCE Your Involvement in the Field
  • ACHIEVE Career Success

Program Delivery

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Emerging Markets Program

Best Practices

  • Market panels as a series
  • Time panels to complement other campus events
  • Offer lunch or refreshments if possible
  • Thank you cards or small gifts for industry experts
  • Follow up with student attendees after the event
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Emerging Markets Program

Program Outcomes

  • Six years later…
  • Researched dozens of emerging job markets
  • Increased collaboration with academic departments,

student organizations, and industry contacts

  • Coordinated 22 panels
  • 100+ industry professionals engaged as panelists
  • 900+ students served
  • Created new section of website
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Emerging Markets Program

Case Study: Green Careers

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Emerging Markets Program

Step One: Choosing a Topic

  • A. Staff Brainstorm

B.Student Idea Final Decision:

Attainable Jobs in Environmental Sustainability

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Emerging Markets Program

Step Two: Panel Selection

Mary Ciesinski Executive Director ECOSLO Lasca Gaylord Park Ranger III SLO County Parks Dylan Theobald Stewardship Manager The Land Conservancy, SLO Kyle Weichert Associate Biologist Rincon Consultants, Inc. Christopher Read Sustainability Manager City of San Luis Obispo

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Emerging Markets Program

Step Three: Partner

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Emerging Markets Program

Pause: Activity

Who can you partner with?

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Emerging Markets Program

Step Four: Promote

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Emerging Markets Program

Step Five: Panel

  • 99 Students
  • 57% Agriculture
  • 20% Engineering
  • 10% Business
  • 6% Science & Math
  • 6% Liberal Arts
  • 1% Architecture
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Emerging Markets Program

Step Six: Networking

Liberating Structure: Shift & Share

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Assessment

Emerging Markets Final Report

Emerging Markets Program

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Moving Forward

  • Regular student involvement in

planning committees

  • Survey attendees
  • Satisfaction
  • Learning Outcomes

Example: “As a result of engaging in the

Emerging Markets Program, students will expand their professional network by connecting with industry speakers and/or Cal Poly alumni.”

Emerging Markets Program

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Emerging Markets Program

The Encumbered Mind

The Fresh Mind

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Emerging Markets Program

Design Thinking

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Emerging Markets Program

Empathize: Empathy Map

Say: What are defining words your students/clients say about the changing landscape of work? Do: What actions and behaviors do you notice? Think: What might students/clients be thinking about careers of the future? What does this tell you about their beliefs? Feel: What emotions might students/clients be feeling about the future of work?

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Emerging Markets Program

Define: Framing the Problem

  • Who is your user and what benefit are you trying

to provide? This helps put the user at the center of your efforts.

  • Why do you want to do this? This helps broaden

the frame if it’s too narrow.

  • What’s preventing you from doing it? This can

help you narrow the frame to a reasonable starting point.

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Emerging Markets Program

The Problem Statement

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Emerging Markets Program

Ideate: Generate Alternatives

Draw or write down at least 5 radical ways to meet your user’s needs.

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Emerging Markets Program

Rules of Brainstorming

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Emerging Markets Program

Pair & Share

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Cal Poly Career Services

3 Key Takeaways

  • Focusing on the

future might take time & flexibility

  • You’re not in this

alone

  • Creativity is

necessary

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Emerging Markets Program

Questions

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Emerging Markets Program

Appendix

Programs & Publications

  • Cal Poly Career Services Emerging Markets:

https://careerservices.calpoly.edu/explore-services/emerging-markets

  • Sacramento State Cool Careers & Emerging Trends:

https://www.csus.edu/careercenter/students/cool%20careers%20- %20emerging%20trends/

  • UCSD Emerging Careers for College Graduates (2016):

http://crre.ucsd.edu/_files/reports/2016%20Emerging%20Careers.pdf

Tools & Databases

  • Design Thinking: https://designingyour.life/
  • Liberating Structures: http://www.liberatingstructures.com/
  • Burning Glass: https://www.burning-glass.com/
  • Emsi: https://www.economicmodeling.com/analyst/
  • LinkedIn: https://www.linkedin.com/
  • BLS: https://www.bls.gov/
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Thank hank yo you! u!