Emerging Ma Markets ts: E Exp xplo loring C Careers o of the the Futur uture Lauren Platte, Lisa Sewell & Krista Burke
About Cal Poly, San Luis Obispo Cal Poly – Home of the Mustangs • California State University • Central coast of California • Six academic colleges • Roughly 22,000 undergraduate and graduate students enrolled
About Cal Poly, San Luis Obispo Cal Poly – Learn by Doing • Comprehensive Polytechnic University • Experiential learning • Senior projects and enterprise projects
Cal Poly Career Services Empowering Students’ Career Development • Centralized department • Nine Career Counselors • Three Freshman Focus Team Counselors • Six College Specialist Team Counselors • Seven Employer Services Specialists
Cal Poly Career Services 3 Key Takeaways • Focusing on the future might take time & flexibility • You’re not in this alone • Creativity is necessary
Emerging Markets Program Emerging Markets Program • Launched in 2012-2013 • Collaborative effort involving our entire staff, as well as partners across campus • Core committee of four staff members • Funded by Student Success Fees • Staffing and time commitment
Emerging Markets Program Program Goals • Highlight six emerging job markets each year • Build collaboration with campus partners • Gather career advice from industry professionals • Raise student awareness of practical steps they can take now to prepare for a career in emerging fields • Connect students with networking opportunities and potential employment • Increase online resources for career exploration
Emerging Markets Program Program Process Identify emerging, expanding or hidden job markets • Research job market trends using tools like Burning Glass, LinkedIn, BLS • Meet with faculty members and industry representatives • Brainstorm with staff every summer • Liberating Structures
Emerging Markets Program Program Delivery • Professional Panels • Industry Speakers • Roundtable Discussion • Library Exhibit
Emerging Markets Program Program Delivery • DISCOVER What’s New in the Job Market • ENGAGE With Cal Poly or Local Connections • ENANCE Your Involvement in the Field • ACHIEVE Career Success
Emerging Markets Program Best Practices • Market panels as a series • Time panels to complement other campus events • Offer lunch or refreshments if possible • Thank you cards or small gifts for industry experts • Follow up with student attendees after the event
Emerging Markets Program Program Outcomes • Six years later… • Researched dozens of emerging job markets • Increased collaboration with academic departments, student organizations, and industry contacts • Coordinated 22 panels • 100+ industry professionals engaged as panelists • 900+ students served • Created new section of website
Emerging Markets Program Case Study: Green Careers
Emerging Markets Program Step One: Choosing a Topic A. Staff Brainstorm B.Student Idea Final Decision: Attainable Jobs in Environmental Sustainability
Emerging Markets Program Step Two: Panel Selection Mary Ciesinski Christopher Read Kyle Weichert Executive Director Sustainability Manager Associate Biologist ECOSLO City of San Luis Obispo Rincon Consultants, Inc. Dylan Theobald Lasca Gaylord Stewardship Manager Park Ranger III The Land Conservancy, SLO SLO County Parks
Emerging Markets Program Step Three: Partner
Emerging Markets Program Pause: Activity Who can you partner with?
Emerging Markets Program Step Four: Promote
Emerging Markets Program Step Five: Panel • 99 Students • 57% Agriculture • 20% Engineering • 10% Business • 6% Science & Math • 6% Liberal Arts • 1% Architecture
Emerging Markets Program Step Six: Networking Liberating Structure: Shift & Share
Emerging Markets Program Assessment Emerging Markets Final Report
Emerging Markets Program Moving Forward • Regular student involvement in planning committees • Survey attendees • Satisfaction • Learning Outcomes Example : “As a result of engaging in the Emerging Markets Program, students will expand their professional network by connecting with industry speakers and/or Cal Poly alumni.”
Emerging Markets Program The Encumbered The Fresh Mind Mind
Emerging Markets Program Design Thinking
Emerging Markets Program Empathize: Empathy Map Say: What are defining words your students/clients say about the changing landscape of work? Do : What actions and behaviors do you notice? Think : What might students/clients be thinking about careers of the future? What does this tell you about their beliefs? Feel : What emotions might students/clients be feeling about the future of work?
Emerging Markets Program Define: Framing the Problem • Who is your user and what benefit are you trying to provide? This helps put the user at the center of your efforts. • Why do you want to do this? This helps broaden the frame if it’s too narrow. • What’s preventing you from doing it? This can help you narrow the frame to a reasonable starting point.
Emerging Markets Program The Problem Statement
Emerging Markets Program Ideate: Generate Alternatives Draw or write down at least 5 radical ways to meet your user’s needs.
Emerging Markets Program Rules of Brainstorming
Emerging Markets Program Pair & Share
Cal Poly Career Services 3 Key Takeaways • Focusing on the future might take time & flexibility • You’re not in this alone • Creativity is necessary
Emerging Markets Program Questions
Emerging Markets Program Appendix Programs & Publications • Cal Poly Career Services Emerging Markets: https://careerservices.calpoly.edu/explore-services/emerging-markets • Sacramento State Cool Careers & Emerging Trends: https://www.csus.edu/careercenter/students/cool%20careers%20- %20emerging%20trends/ • UCSD Emerging Careers for College Graduates (2016): http://crre.ucsd.edu/_files/reports/2016%20Emerging%20Careers.pdf Tools & Databases • Design Thinking: https://designingyour.life/ • Liberating Structures: http://www.liberatingstructures.com/ • Burning Glass: https://www.burning-glass.com/ • Emsi: https://www.economicmodeling.com/analyst/ • LinkedIn: https://www.linkedin.com/ • BLS: https://www.bls.gov/
Thank hank yo you! u!
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