EFFECTIVE SITE SELECTION PROCESSES FOR LONG TERM BENEFITS
RHYS QUICK
M A R C H 2 0 1 6
EFFECTIVE SITE SELECTION PROCESSES FOR LONG TERM BENEFITS RHYS - - PowerPoint PPT Presentation
EFFECTIVE SITE SELECTION PROCESSES FOR LONG TERM BENEFITS RHYS QUICK M A R C H 2 0 1 6 OUTLINE Macro Drivers of Mixed Use Development An Approach to Site Selection Micro Level Site Selection > Fundamentals > Synergies >
M A R C H 2 0 1 6
Macro Drivers of Mixed Use Development An Approach to Site Selection Micro Level Site Selection > Fundamentals > Synergies > Pitfalls Emerging Opportunities
Melbourne Apartment/Townhouse Approvals 2011-15 Melbourne Apartment/Townhouse Forecast 2016-31
CITY OF MELBOURNE MIDDLE RING GROWTH AREAS
Source: ABS Source: Victoria in Future 2015, Urbis
FOR EXAMPLE:
Push from Councils and other authorities for more mixed use development > Activity Centre planning > Active street frontages > Value capture A responsibility to create good places A way to give back in exchange for a development return
Rising land costs demand increased density The amenity created can achieve premium returns Possibility of faster build out and lease up A form of development diversity – appropriate development can reduce risk BUT, the planning, coordination and time required can add to development costs
Synergy Competition Supply & Demand Market conditions Financial returns Master planning Place Making Parking Noise Abatement Back of house Connectivity Open Space Zoning Height limits Public transport &
Development
contributions/tax
Community
engagement
Proximity to workplaces,
workforce, education, entertainment etc.
Site size and shape to
accommodate elements
Access & Circulation Visibility Topography Interface with
surrounding uses ECONOMIC & MARKET DESIGN PUBLIC ISSUES PHYSICAL
Synergy Competition Supply & Demand Market conditions Financial returns Master planning Place Making Parking Noise Abatement Back of house Connectivity Open Space Zoning Height limits Public transport &
Development
contributions/tax
Community
engagement
Proximity to workplaces,
workforce, education, entertainment etc.
Site size and shape to
accommodate elements
Access & Circulation Visibility Topography Interface with
surrounding uses ECONOMIC & MARKET DESIGN PUBLIC ISSUES PHYSICAL
Synergy Competition Supply & Demand Market conditions Financial returns Master planning Place Making Parking Noise Abatement Back of house Connectivity Open Space Zoning Height limits Public transport &
Development
contributions/tax
Community
engagement
Proximity to workplaces,
workforce, education, entertainment etc.
Site size and shape to
accommodate elements
Access & Circulation Visibility Topography Interface with
surrounding uses ECONOMIC & MARKET DESIGN PUBLIC ISSUES PHYSICAL
Successful Mixed Use Development
Successful Mixed Use Development
Successful Mixed Use Development
Population growth Access to CBD/employment Access to transport Retail/entertainment amenity Education facilities Views/aspect Open space State of supply Prices
Population growth Office worker market Supply and market depth Accessibilty by road Public transport Synergies with other businesses Access to services and amenity
2003 - 2014 TOTAL SUBURBAN MARKET
Source: Urbis
m2 50,000 m2 100,000 m2 150,000 m2 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Annual Average
2003 – 2014 TOTAL MELBOURNE SUBURBAN MARKET
Ant track Sufficient population/growth Spending capacity Ease of access to market segments Attractive environment Retail anchors Critical mass Exposure Competition Other attractors
Medical centre - Is there a hospital
Hotel - Is there demand from tourists
Education - Is there a student aged
Student Accommodation - Is there
Retirement / Aged Care - Is there an
Affordable Housing - Is there
OFFICE RESIDENTIAL HOTEL ENTERTAINMENT F&B RETAIL CULTURAL/CIVIC EDUCATION AGED CARE MEDICAL/CHILD CARE GYM OFFICE RESIDENTIAL HOTEL ENTERTAINMENT F&B RETAIL CULTURAL/CIVIC EDUCATION AGED CARE MEDICAL/CHILD CARE GYM n.a. Weak synergy Moderate synergy Strong synergy Very strong synergy
LEGEND
Macro conditions are making
Macro conditions are making
Successful mixed use developments
Macro conditions are making
Successful mixed use developments
High level site selection
Macro conditions are making
Successful mixed use developments
High level site selection
However, ultimately site selection
Macro conditions are making
Successful mixed use developments
High level site selection
However, ultimately site selection
The fundamentals of each use
Macro conditions are making
Successful mixed use developments
High level site selection
However, ultimately site selection
The fundamentals of each use
Mixed use opportunities are
ECONOMICS & MARKET RESEARCH E: RQUICK@URBIS.COM.AU P: +61 (0)3 8663 4937