SLIDE 1 Effecting Change in 280 Characters or Less: Taking Advocacy Online
Kasie Pickart, MPH | Communications Specialist
SLIDE 2
- Effectively use social media
platforms to drive advocacy work.
- Create successful and effective
- nline advocacy campaigns.
- Identify what messages,
messengers, and content work best for communicating with policymakers.
Learning Objectives
SLIDE 3
Inform
Advocacy Communication Goals
Persuade Move to action
SLIDE 4
Share the Local Impact
SLIDE 5
- What do we know now?
- Why do we care, and what is the
possible impact?
- What can I do to help?
- What is our message?
Keep it Simple
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Share a Statement
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Story Banking
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SLIDE 9
Videos
SLIDE 10
Repost Content and Join a Conversation
SLIDE 11
Consistent Messaging
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Personalize it
SLIDE 13
Attend Local Events
SLIDE 14
Showcase your Team in Action
SLIDE 15
Call upon your Elected Officials
SLIDE 16
Thank Elected Officials
SLIDE 17
Be a Resource
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Any Action is Better than None!
SLIDE 19
Staff Onboarding
SLIDE 20
Provide Staff with the Tools to Take Action
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Engage your Patients
SLIDE 22
Employee Recognition: Name Badge Ribbons
SLIDE 23
Employee Recognition: Advocate Spotlight
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Why is this Important?
SLIDE 25
Staff Voting Contest
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Ongoing Education
SLIDE 27 To learn more, contact:
- Kasie Pickart, Communications Specialist
- kasiepickart@cherryhealth.com
- 616.965.8210
Questions?
