Effecting Change in 280 Characters or Less: Taking Advocacy Online - PowerPoint PPT Presentation

Apr 19, 2023 •341 likes •624 views

Effecting Change in 280 Characters or Less: Taking Advocacy Online Kasie Pickart, MPH | Communications Specialist Learning Objectives Effectively use social media platforms to drive advocacy work. Create successful and effective online

Effecting Change in 280 Characters or Less: Taking Advocacy Online Kasie Pickart, MPH | Communications Specialist
Learning Objectives • Effectively use social media platforms to drive advocacy work. • Create successful and effective online advocacy campaigns. • Identify what messages, messengers, and content work best for communicating with policymakers.
Advocacy Communication Goals Persuade Inform Move to action
Share the Local Impact
Keep it Simple • What do we know now? • Why do we care, and what is the possible impact? • What can I do to help? • What is our message?
Share a Statement
Story Banking
Videos
Repost Content and Join a Conversation
Consistent Messaging
Personalize it
Attend Local Events
Showcase your Team in Action
Call upon your Elected Officials
Thank Elected Officials
Be a Resource
Any Action is Better than None!
Staff Onboarding
Provide Staff with the Tools to Take Action
Engage your Patients
Employee Recognition: Name Badge Ribbons
Employee Recognition: Advocate Spotlight
Why is this Important?
Staff Voting Contest
Ongoing Education
Questions? To learn more, contact: Kasie Pickart, Communications Specialist • kasiepickart@cherryhealth.com • 616.965.8210 •

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