Educate consumers on Gin & Tonic Any account listing 3 or more - PowerPoint PPT Presentation

Activation • Fever-Tree are offering design and print on bespoke G&T menus to loyal Fever-Tree accounts. • Menus are proven to: • Raise awareness of Fever-Tree • Educate consumers on Gin & Tonic • Any account listing 3 or more Fever-Tree tonics qualifies for a menu.

Examples

Examples

Examples

Figures Proven to • “Since we started using the menus, . Before the menus premium gin accounted for 10% of all G&T sales. Old Frizzle, Wimbledon • “Now we are using the menus, . Before, Gordon’s accounted for 63% of our G&T sales.” • “The Fever tree menus have ” Admiral Rodney, John (GM)

Figures Proven to • Since using the menus they saw a despite the 6% drop in wet sales overall. The George, Burpham – Martin, Gm • “ Since using the Fever-Tree bespoke menus we have seen our - they are fantastic ” Town of Ramsgate, Wapping – Peter Biddle, GM,

What we need to produce Menus 1. The account’s full gin list • Fever-Tree provide tasting notes • Can fit a maximum of 25 gins on a menu • If needed, vodkas can be listed but with no tasting notes 2. Which Fever-Tree Tonics they stock • Ginger Ale and Bitter Lemon are regarded as tonics 3. A hi-res logo of the account for front of menu • If this cannot be provided we will use an appropriate font. 4. The account’s website for use as branding guidelines • And any other guidance the account would like to provide.