Educate consumers on Gin & Tonic Any account listing 3 or more - - PowerPoint PPT Presentation

• Fever-Tree are offering design and print on bespoke G&T

menus to loyal Fever-Tree accounts.

• Menus are proven to:
• Raise awareness of Fever-Tree
• Educate consumers on Gin & Tonic
• Any account listing 3 or more Fever-Tree tonics qualifies

for a menu.

Activation

Examples

Examples

Examples

Figures Proven to

• “Since we started using the menus,

. Before the menus premium gin accounted for 10% of all G&T sales.

Old Frizzle, Wimbledon

• “Now we are using the menus,

. Before, Gordon’s accounted for 63% of our G&T sales.”

• “The Fever tree menus have

”

Admiral Rodney, John (GM)

Figures Proven to

• Since using the menus they saw a

despite the 6% drop in wet sales overall.

The George, Burpham – Martin, Gm

• “Since using the Fever-Tree bespoke menus we have seen
• ur
• they are fantastic”

Town of Ramsgate, Wapping – Peter Biddle, GM,

What we need to produce Menus

• 1. The account’s full gin list
• Fever-Tree provide tasting notes
• Can fit a maximum of 25 gins on a menu
• If needed, vodkas can be listed but with no tasting notes
• 2. Which Fever-Tree Tonics they stock
• Ginger Ale and Bitter Lemon are regarded as tonics
• 3. A hi-res logo of the account for front of menu
• If this cannot be provided we will use an appropriate font.
• 4. The account’s website for use as branding guidelines
• And any other guidance the account would like to provide.