Economic Centers: Connecting for Competitiveness
Gregg Logan, RCLCO for MyRegion.org | March 1, 2012
Economic Centers: Connecting for Competitiveness Gregg Logan, RCLCO - - PowerPoint PPT Presentation
Economic Centers: Connecting for Competitiveness Gregg Logan, RCLCO for MyRegion.org | March 1, 2012 JOB GROWTH HISTORY AND PROJECTIONS ORLANDO MSA Th The importance of i t f looking at the whole picture 1 06-12618.00 JOB GROWTH
Gregg Logan, RCLCO for MyRegion.org | March 1, 2012
Th i t f The importance of looking at the whole picture…
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1,400
Economy.Com‘s Historical / Projected Annual Employment Change Orlando MSA (Thousands) 1970-2020
1,000 1,200 000s)
600 800 al Employment (0
200 400 Tota Total Employemnt (000s)
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SOURCE: Moody’s Economy.com, February 2011
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40 000
Existing SFD Home Sales Orlando MSA, Florida, 1995–2011
30,000 35,000 40,000 20,000 25,000 , 10,000 15,000 5,000 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
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1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
4 SOURCE: Florida Association of Realtors
Number of Units Months of Inventory
Historical Inventory vs. Sales, Orlando MSA 2004-2011
35 30 000 25 30 35 25,000 30,000 15 20 25 15,000 20,000 5 10 5,000 10,000 2006 Jan 2006 Jul 2007 Jan 2007 Jul 2008 Jan 2008 Jul 2009 Jan 2009 Jul 2010 Jan 2010 Jul 2011 Jan 2011 Jul Monthly Sales Total Inventory Months of Inventory
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5 SOURCE: Orlando Regional Realtor Association Monthly Sales Total Inventory Months of Inventory
Number of Units Months of Inventory
25 30 35 2 500 3,000 3,500
The “Bubble” Bursts
15 20 25 1 500 2,000 2,500 5 10 15 500 1,000 1,500 5 500 2006 Jan 2006 Jul 2007 Jan 2007 Jul 2008 Jan 2008 Jul 2009 Jan 2009 Jul 2010 Jan 2010 Jul 2011 Jan 2011 Jul Monthly Sales Months of Inventory
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Monthly Sales Months of Inventory 6 SOURCE: Orlando Regional Realtor Association
40 000
Historical and Projected Annual Housing Starts (Thousands) Orlando MSA, FL 2002-2014
6,204 6,956
30,000 35,000 40,000
7,673 5,289 6,052
20,000 25,000 using Starts
17,509 22,318 26,196 26,872 24,310 12,556 8 566 13,089
5,419 4,635 829 656 1,897 3,063 4,295 5,061
5,000 10,000 15,000 Hou
5,554 3,829 4,385 4,682 5,722 8,566
829 656
, 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Single-Family Starts Multifamily Starts
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7 SOURCE: UCF Institute for Economic Competitiveness, October 2011
PEAK NORMAL
2006
RECOVERY
2001
TROUGH
2009 2010 2012 2011 2013
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8 SOURCE: RCLCO
Regions grow around multi-dimensional regional centers Places where employment, education, civic, and recreation combine to serve the region’s population and economic activity These are the places that benefit most from mobility connectivity
C l ti b t th b d h t i ti f i t d t t l j b Correlation between the number and characteristics of economic centers and total jobs
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SOURCE: RCLCO
16 17 18 19 20 10 11 12 13 14 15 16 Cores 4 5 6 7 8 9 10 f Economic C 1 2 3 4 100 300 500 700 900 1,100 1,300 1,500 1,700 1,900 2,100 2,300 2,500 2,700 2,900 Number of
Employment (1,000's) Denver Philadelphia Cincinatti Detroit Houston 2000 Nashville Atlanta Chattanooga Salt Lake City Raleigh-Durham Minneapolis-St. Paul Charleston Phoenix Central FL 2009 Tampa-St. Pete S t S Di 2008 H t ill 2010 H t 2010
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Sarasota San Diego 2008 Huntsville 2010 Houston 2010
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– Not all centers become job centers or drive economy – retail places for example – Higher-end office cores typically follow households
Existing cores densify over time there is still the need to add more – Existing cores densify over time – there is still the need to add more – A given site’s potential determined by where it is in relation to a center – Growth of centers follows similar trajectory (e.g. next office cores after 5000 jobs) – Transportation network can support/drive where they go p pp y g – Not all transportation routes support or grow centers
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Source: RCLCO
CORE TYPE EXAMPLES Urban Centers Downtown Orlando, Downtown Tampa, Downtown St. Petersburg Catalytic Core Disney Resorts, FL, Universal Studios, FL, University of Central Florida Industrial Core I-4/Turnpike Crossing, Orlando Airport and Surroundings Favored Quarter Office Core Lake Mary, FL, Maitland, FL Historic Satellite Cities/Towns Daytona Beach, FL, Kissimmee, FL, Lakeland, FL, Retail Cores Florida Mall Area, Orlando FL
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SOURCE: RCLCO
Source: RCLCO
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Source: RCLCO
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1 46 Score of less than 1 means area is 1.66 0.55 1.46 LOSING market share Score of greater 0.80 1 48 than 1 means area is GAINING market share 0 67 1.26 1 10 1.48 Formula: Numerator = share
0.67 2.15 1.20 1.10 0 13 Denominator = share of population 1.05 0.13 0 82
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0.82
Source: BEBR June 2011
Total Employment by Block Group Tampa-St. Petersburg MSA, Orlando MSA, Melbourne-Palm Bay MSA, Daytona Beach MSA, Lakeland MSA, Bradenton-Sarasota MSA 2010 MSA, 2010
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2010-2040 Total 7- County Pop Change = 170,907 7% 307 548 212,082 8% g 2,628,275 Yearly Total 7% 307,548 12% 8% Yearly Total Population Increase = 87,609 903,794 34% 222,524 8% 450 555 360,865 14% 450,555 17%
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Source: BEBR
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0.50 Volusia Score of less than 1 means area is LOSING market 1.49 Lake share Score of greater than 1 means area is GAINING market share Formula: 1.13
Future Growth
Numerator = share
Denominator = Orange 1.93 Osceola 1.07 Polk share of population
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Historical Favored Retiree Quarter Favored Quarter New / Emerging Favored Tourism Quarter Favored Quarter
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Total Employment by Block Group Orlando MSA 2010
TOURISM
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Total Employment Density by Block Group Orlando MSA 2010
TOURISM
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25 SOURCE: ESRI
Map Key Core Core Type Total Employees 1 Disney Resorts Catalytic 83,715
5
2 Orlando CBD Urban Center 76,152 3 Melbourne Historic Satellite City 66,712 4 Airport
66,678
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5 Daytona Beach Historic Satellite City 66,360 6 Universal Studios, Etc. Catalytic 59,729
10 2 E1 8 9
7 Sanford/Lake Mary Favored Quarter Office 37,502 8 Altamonte/ Longwood Favored Quarter Office 36,476
13 6 4 1 2 E3 E2 E4
g 9 Maitland Favored Quarter Office 28,036 10 UCF Catalytic 27,748
3 11
SOURCE: RCLCO
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SOURCE: RCLCO
11 Kissimmee Historic Satellite City 24,463 12 Lakeland Historic Satellite City 22,075 13 Space Coast Catalytic 21,338
12 3
Existing (over 25K jobs) Emerging /Redeveloping (over 25K jobs by 2030)
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SOURCE: COSTAR; RCLCO
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SOURCE: COSTAR; RCLCO
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SOURCE: COSTAR; RCLCO
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SOURCE: COSTAR; RCLCO
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SOURCE: COSTAR; RCLCO
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SOURCE: COSTAR; RCLCO
I-4 congestion has inhibited growth i f h h moving farther north
Office growth moves east of I-4; limited office development west
2 Tourism retiree developments
Growth filling in
which don’t require office
along 417 Lake Nona, Medical City emerging, pulling growth southeast
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SOURCE: COSTAR; RCLCO
New / E i
Emerging Favored Quarter
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SOURCE: RCLCO
INNOVATION INNOVATION JOB CENTERS BEING PLANNED INNOVATION WAY INNOVATION WAY BEING PLANNED WHERE MARKET AND SPATIAL PATTERN PREDICT MEDICAL CITY MEDICAL CITY NE DISTRICT NE DISTRICT
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JOB CENTERS BEING PLANNED BEING PLANNED WHERE MARKET AND SPATIAL PATTERN PREDICT
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1 Combined includes computer/math, life/social science, and architecture/engineering
ti d f i l/t h i l i i f ti f t i fi /i
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= 100 jobs
transportation, and wholesale trade industry jobs