Economic Centers: Connecting for Competitiveness Gregg Logan, RCLCO - - PowerPoint PPT Presentation

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Economic Centers: Connecting for Competitiveness Gregg Logan, RCLCO - - PowerPoint PPT Presentation

Economic Centers: Connecting for Competitiveness Gregg Logan, RCLCO for MyRegion.org | March 1, 2012 JOB GROWTH HISTORY AND PROJECTIONS ORLANDO MSA Th The importance of i t f looking at the whole picture 1 06-12618.00 JOB GROWTH


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SLIDE 1

Economic Centers: Connecting for Competitiveness

Gregg Logan, RCLCO for MyRegion.org | March 1, 2012

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SLIDE 2

JOB GROWTH HISTORY AND PROJECTIONS ORLANDO MSA

Th i t f The importance of looking at the whole picture…

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SLIDE 3

JOB GROWTH HISTORY AND PROJECTIONS ORLANDO MSA

1,400

Economy.Com‘s Historical / Projected Annual Employment Change Orlando MSA (Thousands) 1970-2020

R i

1,000 1,200 000s)

Recession Boom Recovery

600 800 al Employment (0

y

200 400 Tota Total Employemnt (000s)

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SOURCE: Moody’s Economy.com, February 2011

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SLIDE 4

JOB GROWTH HISTORY AND PROJECTIONS ORLANDO MSA

  • Professional and technical

services include research, services technology

  • What kinds of jobs?
  • Florida overall well

iti d t t services, technology

  • Biotechnology and life sciences
  • 150 Companies employ 9,248

employees with $2.6 billion in

positioned to capture jobs in

  • Accommodations and

employees with $2.6 billion in earnings

  • Cluster potential to grow to 30,000

jobs and $7.6 billion over next 10 years

food service

  • Finance and

insurance

years

  • Southeast Orlando:
  • Sanford-Burnham Medical Research

Institute

insurance

  • Professional and

technical services

  • UCF College of Medicine, Burnett

School of Biomedical Sciences

  • MD Anderson Cancer Institute

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  • UF Research and Academic Center
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SLIDE 5

HOME SALES INCREASING AGAIN…

40 000

Existing SFD Home Sales Orlando MSA, Florida, 1995–2011

30,000 35,000 40,000 20,000 25,000 , 10,000 15,000 5,000 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

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1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

4 SOURCE: Florida Association of Realtors

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SLIDE 6

INVENTORY DOWN DRAMATICALLY – APPROXIMATELY 5 MONTHS OF RESALE INVENTORY IN ORLANDO

Number of Units Months of Inventory

Historical Inventory vs. Sales, Orlando MSA 2004-2011

35 30 000 25 30 35 25,000 30,000 15 20 25 15,000 20,000 5 10 5,000 10,000 2006 Jan 2006 Jul 2007 Jan 2007 Jul 2008 Jan 2008 Jul 2009 Jan 2009 Jul 2010 Jan 2010 Jul 2011 Jan 2011 Jul Monthly Sales Total Inventory Months of Inventory

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5 SOURCE: Orlando Regional Realtor Association Monthly Sales Total Inventory Months of Inventory

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SLIDE 7

…AND INVENTORY IS SHRINKING

Number of Units Months of Inventory

Inventory vs. Sales, Orlando MSA 2006-2011

25 30 35 2 500 3,000 3,500

The “Bubble” Bursts

15 20 25 1 500 2,000 2,500 5 10 15 500 1,000 1,500 5 500 2006 Jan 2006 Jul 2007 Jan 2007 Jul 2008 Jan 2008 Jul 2009 Jan 2009 Jul 2010 Jan 2010 Jul 2011 Jan 2011 Jul Monthly Sales Months of Inventory

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Monthly Sales Months of Inventory 6 SOURCE: Orlando Regional Realtor Association

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SLIDE 8

UCF - HOUSING CONSTRUCTION INCREASING 2010 – 2014 AS DEMAND INCREASES

40 000

Historical and Projected Annual Housing Starts (Thousands) Orlando MSA, FL 2002-2014

6,204 6,956

30,000 35,000 40,000

7,673 5,289 6,052

20,000 25,000 using Starts

17,509 22,318 26,196 26,872 24,310 12,556 8 566 13,089

5,419 4,635 829 656 1,897 3,063 4,295 5,061

5,000 10,000 15,000 Hou

5,554 3,829 4,385 4,682 5,722 8,566

829 656

, 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Single-Family Starts Multifamily Starts

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7 SOURCE: UCF Institute for Economic Competitiveness, October 2011

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SLIDE 9

2014 – THE NEXT “NORMAL” YEAR

SLOW TO MODERATE GROWTH THROUGH RECOVERY

M d

t j b th i 2011

Moderate job growth in 2011 Housing starts increase in 2012 Lending standards improve 2012 Boomers slowly returning the market 2012 – 2014

y g

GenY impacts rental demand 2010 – 2015; for-sale 2015+

PEAK NORMAL

2006

RECOVERY

2001

TROUGH

2009 2010 2012 2011 2013

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8 SOURCE: RCLCO

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SLIDE 10

JOB CORE AREAS, OR “CENTERS”

THE BUILDING BLOCKS OF REGIONS

Employment Centers drive the development pattern

Regions grow around multi-dimensional regional centers Places where employment, education, civic, and recreation combine to serve the region’s population and economic activity These are the places that benefit most from mobility connectivity

New Centers are needed for job growth

C l ti b t th b d h t i ti f i t d t t l j b Correlation between the number and characteristics of economic centers and total jobs

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SLIDE 11

LOCATION OF KEY JOBS DRIVE REGIONAL GROWTH PATTERNS

RCLCO research of 15 regions shows recurring patterns:

  • 35% to 40% of regional employment locates in defined employment

core,

  • Majority of the higher-paying, “export-oriented” jobs locate in

such Centers

  • Export jobs “export” goods and services, import income
  • Number of region’s cores correlated to total employment, and their

locations are rational locations are rational

  • New cores emerge around transportation infrastructure
  • Are more likely in Favored Quarter locations
  • Where jobs locate drives growth pattern

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SOURCE: RCLCO

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EXPORT AND REGIONAL SERVING EMPLOYMENT LOCATES IN CENTERS, DRIVES GROWTH PATTERN

16 17 18 19 20 10 11 12 13 14 15 16 Cores 4 5 6 7 8 9 10 f Economic C 1 2 3 4 100 300 500 700 900 1,100 1,300 1,500 1,700 1,900 2,100 2,300 2,500 2,700 2,900 Number of

Employment (1,000's) Denver Philadelphia Cincinatti Detroit Houston 2000 Nashville Atlanta Chattanooga Salt Lake City Raleigh-Durham Minneapolis-St. Paul Charleston Phoenix Central FL 2009 Tampa-St. Pete S t S Di 2008 H t ill 2010 H t 2010

11

Sarasota San Diego 2008 Huntsville 2010 Houston 2010

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EMPLOYEE CONCENTRATIONS IN FLORIDA ALIGN WITH MAJOR HIGHWAYS / EXPRESSWAYS

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INFLUENCE OF TRANSPORTATION

  • Majority of major employment cores located along highways and

interchanges

  • High paying jobs concentrate along major highways, clustering at

g p y g j g j g y , g interchanges

  • Jobs locations grow faster when highway access is available
  • System to system interchanges are even more beneficial
  • Double number of jobs
  • Get regional connectivity

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INFLUENCE OF CENTERS ON REGIONAL GROWTH PATTERNS

Center characteristics similar across regions

  • Tend to be certain size
  • Similar numbers of housing units (jobs/housing ratio)
  • Regions have a tendency to have similar typologies of centers
  • Regions need Centers to grow, and need to add new centers

– Not all centers become job centers or drive economy – retail places for example – Higher-end office cores typically follow households

Planning for new cores

Existing cores densify over time there is still the need to add more – Existing cores densify over time – there is still the need to add more – A given site’s potential determined by where it is in relation to a center – Growth of centers follows similar trajectory (e.g. next office cores after 5000 jobs) – Transportation network can support/drive where they go p pp y g – Not all transportation routes support or grow centers

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Source: RCLCO

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6 TYPES OF JOB CORES SHARE SIMILAR CHARACTERISTICS ACROSS REGIONS

CORE TYPE EXAMPLES Urban Centers Downtown Orlando, Downtown Tampa, Downtown St. Petersburg Catalytic Core Disney Resorts, FL, Universal Studios, FL, University of Central Florida Industrial Core I-4/Turnpike Crossing, Orlando Airport and Surroundings Favored Quarter Office Core Lake Mary, FL, Maitland, FL Historic Satellite Cities/Towns Daytona Beach, FL, Kissimmee, FL, Lakeland, FL, Retail Cores Florida Mall Area, Orlando FL

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SOURCE: RCLCO

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SMALL CITY CORE CHARACTERISTICS

Small Cities (Employment Below 1.5 Million) Average Number of Cores 8 Average Number of Cores 8 Size Range (#Jobs) of Cores in Small Cities: 15,000-58,000 Average Size of Cores in Small Cities Excluding CBD: 29,000 Size Range of Cores in Small Cities Excluding CBD 12,000-48,000 Cities Excluding CBD Average % of Employment Within Cores 38%

Source: RCLCO

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BIG CITY CORE CHARACTERISTICS

Large Cities (Employment Above 1.5 Million) Average Number of Cores 14 Average Number of Cores 14 Size Range (# Jobs) of Cores in Large Cities: 47,000-74,000 Average Size of Cores in Large Cities Excluding CBD: 53,000 Size Range of Cores in Large Cities Excluding CBD: 43,000-64,000 Cities Excluding CBD: % of Employment Within Cores 38%

Source: RCLCO

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Cores

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SLIDE 19

PREDICTING GROWTH:

THREE CORE TYPES DRIVE GROWTH

Existing Core

Large employment cores already shaping regional growth patterns-tend to have more than 25,000 jobs

Emerging Cores g g

Enough job growth over next 10 to 20 years to shape regional growth and development patterns - will have approximately 25,000 or more by 2030

Likely New Core

Areas of regions likely attract significant employment growth in the next 20 years but will have less than growth in the next 20 years, but will have less than 25,000 jobs in 2030

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SLIDE 20

GROWTH MOMENTUM INDEX

1 46 Score of less than 1 means area is 1.66 0.55 1.46 LOSING market share Score of greater 0.80 1 48 than 1 means area is GAINING market share 0 67 1.26 1 10 1.48 Formula: Numerator = share

  • f region’s growth

0.67 2.15 1.20 1.10 0 13 Denominator = share of population 1.05 0.13 0 82

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0.82

Source: BEBR June 2011

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EMPLOYMENT TENDS TO CONCENTRATE IN CENTERS

Total Employment by Block Group Tampa-St. Petersburg MSA, Orlando MSA, Melbourne-Palm Bay MSA, Daytona Beach MSA, Lakeland MSA, Bradenton-Sarasota MSA 2010 MSA, 2010

These are the l th t d places that need to be connected to make our to make our region more globally g y competitive

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20 SOURCE: ESRI

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BEBR EAST CENTRAL FL POPULATION GROWTH TO 2040

2010-2040 Total 7- County Pop Change = 170,907 7% 307 548 212,082 8% g 2,628,275 Yearly Total 7% 307,548 12% 8% Yearly Total Population Increase = 87,609 903,794 34% 222,524 8% 450 555 360,865 14% 450,555 17%

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Source: BEBR

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DIRECTION OF POPULATION GROWTH: SOUTHEAST

SE QUADRANT GAINING MARKET SHARE

0.50 Volusia Score of less than 1 means area is LOSING market 1.49 Lake share Score of greater than 1 means area is GAINING market share Formula: 1.13

Future Growth

Numerator = share

  • f region’s growth

Denominator = Orange 1.93 Osceola 1.07 Polk share of population

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ORLANDO REGION

CHARACTERISTICS OF THE 4 EMPLOYMENT QUADRANTS

Historical Favored Retiree Quarter Favored Quarter New / Emerging Favored Tourism Quarter Favored Quarter

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EMPLOYMENT IS CONCENTRATED ALONG I-4 CORRIDOR, GROWING EAST/SOUTHEAST

Total Employment by Block Group Orlando MSA 2010

TOURISM

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EMPLOYMENT IS CONCENTRATED ALONG I-4 CORRIDOR, GROWING EAST/SOUTHEAST

Total Employment Density by Block Group Orlando MSA 2010

TOURISM

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25 SOURCE: ESRI

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ORLANDO REGION HAS MULTIPLE JOB CENTERS

Map Key Core Core Type Total Employees 1 Disney Resorts Catalytic 83,715

5

2 Orlando CBD Urban Center 76,152 3 Melbourne Historic Satellite City 66,712 4 Airport

  • Trans. Related Indust.

66,678

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5 Daytona Beach Historic Satellite City 66,360 6 Universal Studios, Etc. Catalytic 59,729

10 2 E1 8 9

7 Sanford/Lake Mary Favored Quarter Office 37,502 8 Altamonte/ Longwood Favored Quarter Office 36,476

13 6 4 1 2 E3 E2 E4

g 9 Maitland Favored Quarter Office 28,036 10 UCF Catalytic 27,748

3 11

SOURCE: RCLCO

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SOURCE: RCLCO

11 Kissimmee Historic Satellite City 24,463 12 Lakeland Historic Satellite City 22,075 13 Space Coast Catalytic 21,338

12 3

Existing (over 25K jobs) Emerging /Redeveloping (over 25K jobs by 2030)

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HISTORICALLY OFFICE BUILDINGS LOCATED IN ORLANDO’S CORE

Office Buildings Pre-1980

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SOURCE: COSTAR; RCLCO

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MOVEMENT UP I-4, BEGINNING OF UCF AND AIRPORT OFFICE GROWTH

Office Buildings 80-85

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SOURCE: COSTAR; RCLCO

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CONTINUED GROWTH UP AND INFILL ALONG I-4

Office Buildings 85-90

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SOURCE: COSTAR; RCLCO

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EARLY 90’s OFFICE CONSTRUCTION

Office Buildings 90-95

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SOURCE: COSTAR; RCLCO

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BEGINNING OF CELEBRATION OFFICE

Office Buildings 95-00

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SOURCE: COSTAR; RCLCO

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INFILL ALONG SOUTHERN PORTION OF I-4, OFFICE/TECH SPACE GROWS AT UCF

Office Buildings 00-05

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SOURCE: COSTAR; RCLCO

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OFFICE GROWTH SLOWS ON I-4, INCREASES ON 417

Office Buildings 05+

I-4 congestion has inhibited growth i f h h moving farther north

Office growth moves east of I-4; limited office development west

  • f I-4 due to:
  • 1. Perception issues (e.g. Pine Hills)

2 Tourism retiree developments

Growth filling in

  • 2. Tourism, retiree developments

which don’t require office

along 417 Lake Nona, Medical City emerging, pulling growth southeast

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SOURCE: COSTAR; RCLCO

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TRANSPORTATION CONNECTS JOB CENTERS

WHERE NEW OFFICE JOB CENTERS ARE LIKELY

Next most likely job core areas, IF transportatio n connections connections are there (rail, expressway, t

New / E i

etc.

Emerging Favored Quarter

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SOURCE: RCLCO

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THIS IS NOT JUST A FORECAST…

INNOVATION INNOVATION JOB CENTERS BEING PLANNED INNOVATION WAY INNOVATION WAY BEING PLANNED WHERE MARKET AND SPATIAL PATTERN PREDICT MEDICAL CITY MEDICAL CITY NE DISTRICT NE DISTRICT

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…APPROVALS ARE IN PROCESS…

JOB CENTERS BEING PLANNED BEING PLANNED WHERE MARKET AND SPATIAL PATTERN PREDICT

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INFLUENCE OF TRANSPORTATION

  • Majority of major employment cores located along highways and

interchanges

  • High paying jobs concentrate along major highways, clustering at

g p y g j g j g y , g interchanges

  • Jobs locations grow faster when highway access is available
  • System to system interchanges are even more beneficial
  • Double number of jobs
  • Get regional connectivity

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CONNECTING THE DOTS:

CONNECTING FOR COMPETITIVENESS - CREATING BIGGER JOB CLUSTERS 1

1 Combined includes computer/math, life/social science, and architecture/engineering

ti d f i l/t h i l i i f ti f t i fi /i

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= 100 jobs

  • ccupations and professional/technical service, information, manufacturing, finance/insurance,

transportation, and wholesale trade industry jobs