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July 2011 2 Easypay Simple and secure payment on the (mobile) Internet
Easypay Simple and secure payment on the (mobile) Internet. July - - PowerPoint PPT Presentation
Easypay Simple and secure payment on the (mobile) Internet. July - - PowerPoint PPT Presentation
Easypay Simple and secure payment on the (mobile) Internet. July 2011 Corporate Business Customer Experience Design Internet use on the move is growing every year (due to low-cost data packages, larger bandwidths, etc.). 2 July 2011
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July 2011 3 Easypay Simple and secure payment on the (mobile) Internet
The original Internet and the mobile Internet are merging more and more.
Mobile Internet Internet
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July 2011 4 Easypay Simple and secure payment on the (mobile) Internet
M- and E-commerce is growing rapidly in Switzerland too. 2008 2009 2010
Source: Internet
4.65 billion 4.85 billion 5.1 billion
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July 2011 July 2011 5 Easypay Simple and secure payment on the (mobile) Internet
Easypay offers a simple and secure purchasing experience in just a few clicks.
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July 2011 6 Easypay Simple and secure payment on the (mobile) Internet
Easypay offers a simple and secure purchasing experience in just a few clicks.
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July 2011 7 Easypay Simple and secure payment on the (mobile) Internet
Easypay is device independent and works with almost all mobile terminals and computers (PC, laptop, iPad, etc.).
Mobile phone Smartphone Computer
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July 2011 8 Easypay Simple and secure payment on the (mobile) Internet
It makes no difference which access technology is used. Mobile network LAN cable WLAN
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July 2011 9 Easypay Simple and secure payment on the (mobile) Internet
With Easypay, you bill different service models conveniently according to your needs.
One-off purchase Subscription (weekly, monthly, annually on request) Trial subscription
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July 2011 10 Easypay Simple and secure payment on the (mobile) Internet
With Easypay, you open up access to over 5 million additional buyers (all Swisscom customers; incl. MVNO providers such as M-Budget). Paypal (1 – 1.5 million) Credit card (3.8 – 4.2 million) Easypay (> 5 million)
Source: Internet
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Easypay from the customer’s viewpoint: simple use without complicated registration and fees allows spontaneous purchases.
Easypay Simple and secure payment on the (mobile) Internet
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July 2011 12 Easypay Simple and secure payment on the (mobile) Internet
All purchases are conveniently paid for via the monthly mobile invoice or deducted from the pre-paid credit balance. End-user billing Itemised billing
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July 2011 13 Easypay Simple and secure payment on the (mobile) Internet
Further information can be found here.
Users
www.swisscom.ch/easypay
Providers
www.swisscom.ch/easypayb2c
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July 2011 14 Easypay Simple and secure payment on the (mobile) Internet