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Jan 07, 2023 278 likes •513 views

E E S S E E F N N I L O N D I E T L T A I W R E D E F E PHILANTHROPIC GIVING E S S 3% 3%, , Envir iron onment ent/ani /animals 2%, Gifts to individuals E E 5%, Arts, culture, and humanities F N N I 6%,

SLIDE 1

T E N N E S S E E W I L D L I F E F E D E R A T I O N

SLIDE 2

PHILANTHROPIC GIVING

31%, Religion 14%, Education 12%, Human Services 11%, Gifts to foundations 9%, Health 7%, Public-society benefit 6%, Interational Affairs 5%, Arts, culture, and humanities 3% 3%, , Envir iron

nment

ent/ani /animals 2%, Gifts to individuals

$410 billion

Source: Giving USA

T E N N E S S E E W I L D L I F E F E D E R A T I O N

SLIDE 3

GIVING SOURCES

46% 46% 26% 26% 18% 8% 8% 2% 2% 70% 70% 16% 5% 5% 9% 9%

Individuals Foundations Government Corportate Organizations Bequests Nationally Tennessee Wildlife Federation

T E N N E S S E E W I L D L I F E F E D E R A T I O N

SLIDE 4

Purpose and Vision
Momentum
Relationships!!!  THE KEY

Ps Psychol chology

gy of
f gi

givi ving ng

Donors what to make a difference
Invest in success
Part of a team
Legacy
Vanity
Guilt
Tax reasons

WHAT RAISES MONEY?

T E N N E S S E E W I L D L I F E F E D E R A T I O N

SLIDE 5

100% gi givi ving ng fro rom the board. Who

is on the team?

m?

Executive director, board members, key volunteers, and senior program staff.

How

w do you get

get the gi gift?

Dos

Personal visits
Face-to-face
Office
Perhaps lunch/dinner

MAJOR GIFTS

Don’ts

Letters
Phone calls
Emails

T E N N E S S E E W I L D L I F E F E D E R A T I O N

SLIDE 6

FUNDRAISING GROWTH

$84,434 ,434 $38,6 ,613 $87,706 ,706 $10 10,000 ,000

FY FY 2009

Major Gifts Annual Giving License Plates Hunters for the Hungry Youth Hunts $826,2 6,214 $163,402 3,402 $72,339 ,339 $96,645 ,645 $40,000 ,000

FY FY 2018 $23 239,0 9,092 92 $1,198,600 198,600

T E N N E S S E E W I L D L I F E F E D E R A T I O N

SLIDE 7

FUNDRAISING MIX

Annual Giving 6% Annual Giving Other Gifts

T E N N E S S E E W I L D L I F E F E D E R A T I O N

SLIDE 8

Perpetuates a culture of transaction giving –

“What’s in it for me?”

Promotes exclusivity, rather than inclusivity
Cost and labor intensive

(t-shirts, mugs, multiple renewal letters, etc.)

High acquisition cost
Perceived political weakness if low numbers

MEMBERSHIP MODEL CHALLENGES

T E N N E S S E E W I L D L I F E F E D E R A T I O N

SLIDE 9

Board revamped bylaws at annual meeting
Slowly evolved messaging to member over two years
Improved internal processes, designed themed giving campaigns, and

measured results

Shift value to community, information, and actionable results
Changed terminology

– Give vs. Join – Donor vs. Member

MADE CHANGES. HELD OUR BREATH!

T E N N E S S E E W I L D L I F E F E D E R A T I O N

SLIDE 10

Before 2013…

6,000 email addresses from tradeshows and camo coalition
Outdated website with little functionality
Online donations required PayPal
No active social media presence
Uninspiring public policy center
The many roles of communications weren’t leveraged

COMMUNICATIONS

T E N N E S S E E W I L D L I F E F E D E R A T I O N

SLIDE 11

ONGOING ENGAGEMENT

T E N N E S S E E W I L D L I F E F E D E R A T I O N

SLIDE 12

FOR MORE THAN DEVELOPMENT

T E N N E S S E E W I L D L I F E F E D E R A T I O N

SLIDE 13

NEWSLETTERS

T E N N E S S E E W I L D L I F E F E D E R A T I O N

SLIDE 14

eNEWSLETTERS

T E N N E S S E E W I L D L I F E F E D E R A T I O N

SLIDE 15

ATTENTION GETTERS

T E N N E S S E E W I L D L I F E F E D E R A T I O N

SLIDE 16

ATTENTION GETTERS

T E N N E S S E E W I L D L I F E F E D E R A T I O N

SLIDE 17

DIRECT MAIL APPEALS

T E N N E S S E E W I L D L I F E F E D E R A T I O N

SLIDE 18

EMAIL APPEALS

T E N N E S S E E W I L D L I F E F E D E R A T I O N

SLIDE 19

THANK YOU CARDS

T E N N E S S E E W I L D L I F E F E D E R A T I O N

SLIDE 20

MEASURING AUDIENCE RESPONSE

$0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000 0% 10% 20% 30% 40% 50% 60%

Giving Tues #1 Giving Tues #2 Giving Tues #3 LYBUNT Launch Match From Kendall Countdown Open Rate Conversion Rate Donation Total

T E N N E S S E E W I L D L I F E F E D E R A T I O N

SLIDE 21

FY18 had 516 annual giving donors, many were once members
Average gifts have increased

MEMBERS TO ANNUAL DONORS

$35 $50 $50 $66 $74 $72 $82 $103 $0 $20 $40 $60 $80 $100 $120 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18

Median Gift Average Gift

T E N N E S S E E W I L D L I F E F E D E R A T I O N

SLIDE 22

DONORS NUMBERS VS. REVENUE

496 464 483 387 325 357 350 449 472 516

100 200 300 400 500 600

$0 $0 $1 $10,000 0,000 $2 $20,000 0,000 $3 $30,000 0,000 $4 $40,000 0,000 $5 $50,000 0,000 $6 $60,000 0,000 $7 $70,000 0,000 $8 $80,000 0,000 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18

Annual Giving Number of Donors