SLIDE 4 ABOUT THE COMPANIES IN PRIMEWINE GROUP PrimeWine Group consists of PrimeWine, Mondowine, BGS Wine Import and Multibev. We also opened our Primewinebar in the spring of 2008, an independent company that serves as a show- room and a marketing channel for our wines. In 2009 we began to collaborate with the leading Nor- wegian supplier, Solera Beverage Group, which has six well- established companies in its group: Cuveco, Engelstad, Stenberg & Blom, Eurowine, Multibev and Best Cellars. Th- rough Solera Beverage Group we also gain access to distri- bution in Finland. Our collaboration with Solera Beverage Group provides us with a signifjcant enhancement of our Management and Board of Directors, and with increased synergies within logistics and distribution. This collaboration is a key feature
- f our strategy to establish the Nordic region’s strongest
group of companies in wine and spirits imports. The difgerent companies give PrimeWine Group many valuable and alternative interfaces with the market. Our sales team can cover all the Nordic markets via our offjces in Stockholm, Gothenburg and Malmö in Sweden. We also work closely with the three leading food and kitchen equipment wholesalers in Sweden – Martin Olsson, Menigo and Servera. Large parts of PrimeWine Group’s range are included in their selections and through them we have access to well-established connections, as well as profes- sional nationwide sales and distribution.
OWNERSHIP PrimeWine Group is owned by its three founders, Filip Grufman, Henrik Björck, Peter Stern and Andréas Ståhl. In 2009, the Norwegian Solera Beverage Group became part-owner of PrimeWine Group. EMPLOYEES At present PrimeWine Group has 48 employees (110 in total in Solera Beverage Group). SOME OF OUR BRANDS Billecart-Salmon, Boutinot, Champagne Diebolt-Vallois, Cusumano, De Luze Cognac, Domaine Weinbach, J García Carrión, Las Moras, Graham Beck, Heartland Wines, Kopke, Laroche, MGM, Osborne, Rijk´s Private Cellar, Schloss Gobelsburg, Clos du Val, Champagne Henriot, Valdespino, Bodegas Roda, Alvaro Palacios, Alexandre Bonnet Champagne, Jeanneret Wines, ZGM and Indomita. THE GROUPS TURNOVER 2007 – $50,166,000 / € 34,600,000 2008 – $71,200,000 / € 55,830,000 2009 – $83,520,000 / € 56,532,000 2010 – $112,146,000 / € 83,300,000 EUR
2011– $138,891,000 / € 99,981,000 EUR
A CAREFULLY SELECTED BLEND OF COMPANIES
OUR JOINT FINANCES GIVE US A BETTER MARKET POSITION
All companies within PrimeWine Group have joint fjnances, distribution and stock-keeping. This allows us to keep costs down while creating the best possible bargaining position. It also means that the various PrimeWine Group companies can
- fger our partners the security, sound fjnances and service
- f a big company with the closeness and fmexibility that can
- nly be found in a small one. Our triple A (AAA) status is
proof of our high credit rating. Our collaboration with Solera Beverage Group makes us even stronger in terms of logistics, administration and stock- keeping on a Nordic basis, while our interfaces with both market and suppliers increase appreciably. Through Solera Beverage Group we also have an opening into the Finnish market.
PrimeWine and Mondowine is proud to have the highest solidity rating;
fjnancial indicator to potential investors of debt securities. Triple A stands for “Credit risk almost zero”. PrimeWine was one of the companies to be nominated for Ernst & Youngs world wide recognized award; “Entrepreneur of the Year award 2009” PrimeWine has been nominated for the 4th consecutive year in a row the “Gasellföretag
- growth company
- f the year award”
by Swedens largest fjnancial newspaper; Dagens Industri.
