Dutch E-Commerce THE BEST WAY TO PREDICT YOUR FUTURE IS TO - - PowerPoint PPT Presentation

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Dutch E-Commerce THE BEST WAY TO PREDICT YOUR FUTURE IS TO - - PowerPoint PPT Presentation

Feb 13, 2024 435 likes •609 views

The Future of the Dutch E-Commerce THE BEST WAY TO PREDICT YOUR FUTURE IS TO CREATE IT Abraham Lincoln Background Client: Erik Brunekreef Topcentrum e-commerce, Kennispoort Zwolle Zwolle is the major leading e-commerce

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The Future of the Dutch E-Commerce

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THE BEST WAY TO PREDICT YOUR FUTURE IS TO CREATE IT

Abraham Lincoln

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Background

  • Client: Erik Brunekreef

○ Topcentrum e-commerce, Kennispoort Zwolle

  • Zwolle is the major leading e-commerce region in the

Netherlands

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Central Questions

  • 1. What factors will shape the future of companies that are

active in the Dutch e-commerce industry 5 years from now?

  • 2. What early warning signs can be identified that lead towards

the developed future scenarios within the e-commerce groups located in the Netherlands?

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Desk Research

E-Plazas? B2C? A.I.?

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Field Research - FGD with Experts

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Development: Uncertainty/Impact Matrix

Market convergence Political developments Operational & global scale Data & Privacy Competition Customer relationships Customer expectation Price development Environmental Impact Artificial Intelligence (A.I.) I O T Logistics Concept sells High uncertainty Low uncertainty High impact Low impact

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Development: Uncertainty/Impact Matrix

Market convergence Political developments Operational & global scale Data & Privacy Competition Customer relationships Customer expectation Price development Environmental Impact Artificial Intelligence (A.I.) I O T Logistics Concept sells High uncertainty Low uncertainty High impact Low impact

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Main Drivers & Extreme Outcomes

  • Political development

○ Towards a national focus ○ Towards a global focus

  • Market development

○ Convergence ○ Divergence

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The 4 Scenarios

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Strategy & Advice

Suitability Legality Technology

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  • Flexibility
  • Low Cost Leadership
  • Differentiate the Product
  • Forward Integration
  • Communicate, collaborate and lobby
  • Buy out competition
  • Reduce over-capacity
  • Highlight own strength, brand power
  • Be data owner
  • Collaborate in different sectors
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Early Warning Signs

  • Trade dispute
  • Tariffs
  • Digital tax
  • Global focus
  • Fierce competition
  • Purchase of smart devices
  • Privacy and data protection laws
  • Social credit system
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Follow-up Research

  • Changing consumer behaviour
  • The future of supply chains
  • Flexible systems
  • New ways and possibilities to cooperate with different
  • rganisations
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Thank you for your attention!