Drupal GovCon Content and SEO: Better together Hi. Amy Shropshire - - PowerPoint PPT Presentation

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Drupal GovCon Content and SEO: Better together Hi. Amy Shropshire - - PowerPoint PPT Presentation

Feb 21, 2024 240 likes •541 views

Drupal GovCon Content and SEO: Better together Hi. Amy Shropshire AAS Media Creation and Technology BA Advertising and Marketing Communication MA Marketing Certificates in Leadership Development and Nonprofit Management Managing Director,

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Drupal GovCon

Content and SEO: Better together

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Hi. Amy Shropshire

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AAS Media Creation and Technology BA Advertising and Marketing Communication MA Marketing Certificates in Leadership Development and Nonprofit Management

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Managing Director, Marketing CASK Communications Faculty, Marketing Columbus State Community College

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https://moz.com/beginners-guide-to-content-marketing/content-strategy

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Content strategy concerns itself with the vision—the ins and outs

  • f how and why your content will

be created, managed, and eventually archived or updated.

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SEO is the practice of increasing the quantity and quality of traffjc to your website through organic search engine results.

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Content and SEO Need Each Other

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https://moz.com/mozcast/

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On-Page SEO - Content

  • Supply a demand
  • Be linkable
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On-Page SEO - Title Tag

  • Under 60 Characters
  • Don’t overdo keywords
  • Give every page a unique title
  • Put important keywords first
  • Take advantage of your brand
  • Write for customer first
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On-Page SEO - URL

  • Improved User Experience
  • Rankings
  • Links as Anchor Text
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On-Page SEO - Image Alt Text

  • Accessibility
  • Image SEO
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On-Page SEO - Structured Data

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Ofg-Page SEO - Backlinks

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Ofg-Page SEO

  • Social media marketing
  • Guest blogging
  • Linked and unlinked brand mentions
  • Influencer marketing
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Pillar Pages/Topic Clusters

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Pillar Pages/Topic Clusters

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Refreshing Content

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Refreshing Content

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Content Strategy <--> Content Marketing

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Steps to Content / SEO Happiness

Know Where You’re Going

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Steps to Content / SEO Happiness

Define Your Audience

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Steps to Content / SEO Happiness

Audit what you already have

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Steps to Content / SEO Happiness

Measure for success

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Steps to Content / SEO Happiness

Analyze for Trends

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Resources

  • Moz
  • Search Engine Journal
  • HubSpot

amy@caskcommunications.com