Driving Value from AI and Analytics Cable Congress 2018 Laurence - PowerPoint PPT Presentation

Nov 13, 2022 •291 likes •471 views

Roll video Driving Value from AI and Analytics Cable Congress 2018 Laurence Miall, VP, Advanced Advertising and Data Liberty Global AI is the new electricity AI: Machine Learning Hype Machine Learning to business outcome Statistical

Roll video Driving Value from AI and Analytics Cable Congress 2018 Laurence Miall, VP, Advanced Advertising and Data Liberty Global
AI is the new electricity
AI: Machine Learning Hype Machine Learning to business outcome Statistical analysis of data to find patterns that computers could not see before
Bucket of Skittles Just because you have a lot of data ….
Targeting: imperative for media spend Prince of Wales Prince of Darkness Over 60 Celebrity Married High Income Eccentric
CLV: what if we’re loving the wrong customers Churn propensity low high 4P 1P Customer 2P lifetime value low
Measurement versus Insight Single Data Points Context/Engagement Demographic Data + Geographic Data + Consumer Usage Data + Algorithms/analytics
Building defensible Application Layers Data Collection Unified Data Advanced Analytics People Organization Making trusted data Avoid Data Silos Loop Data, Product, to leverage AI available Customers, Data capability
70% of Big Data initiatives are not profitable Create Insights Make Decisions Collect Data Access Data from Data from Insights
Liberty Global building the AI foundations Matrix Single Data Organization for Platform Data Centralized Data Governance unit
Our early day applications Liberty Insights ? Addressable TV Advertising Customer upsell Churn reduction Optimize content Investments Supported by customer consent and data protection
Lib iberty In Insig ights
Liberty Insight: Granular, accurate and accountable Promo, Ad & Consumer content Profiling for optimization for Brands Broadcasters Internal optimization of TV Marketing Spend
Addressable TV Advertising Targeting Leverage geo/postcode First and third party data Measurement Delivery data and brand effectiveness study Price Effective CPM for audience target
What’s next How does the Cable industry benefit from deep learning technology applied to pictures, voice and video?

Download Presentation

Download Policy: The content available on the website is offered to you 'AS IS' for your personal information and use only. It cannot be commercialized, licensed, or distributed on other websites without prior consent from the author. To download a presentation, simply click this link. If you encounter any difficulties during the download process, it's possible that the publisher has removed the file from their server.

Recommend

Distracted Driving Jennifer Smith What is Distracted Driving? Driving while engaged in any

Distracted Driving Jennifer Smith What is Distracted Driving? Driving while engaged in any activity that could divert a person's attention away from the primary task of driving. (SOURCE: Distraction.gov / NHTSA) Types of Distracted Driving

1.02k views • 43 slides

DRIVING AI 1 Driving AI AI world representation Path finding AI driving

DRIVING AI 1 Driving AI AI world representation Path finding AI driving Traffic Navigation Obstacle avoidance World Representation Need some way to keep track of the world from a driving standpoint Roads,

633 views • 19 slides

Safe Driving Techniques Road Safety Management Use of mobile phones Safe Driving Policy

Safe Driving Techniques Road Safety Management Use of mobile phones Safe Driving Policy Driving License checks / Driving on School penalty points Premises Tiredness whilst driving Weekly Vehicle Condition Checks Van

161 views • 14 slides

M O N T E N E G R O BY ZO WHITTAKER DRIVING THE UNEXPLORED Driving the Unexplored

D R I V I N G T H E U N E X P L O R E D M O N T E N E G R O BY ZO WHITTAKER DRIVING THE UNEXPLORED Driving the Unexplored project is about creating tailored exposure for Lipovac Winery and Montenegro as a unique travel destination.

351 views • 8 slides

Self-Driving Cars As Edge Computing Devices Matt Ranney - @mranney Uber ATG Why Self-Driving?

Self-Driving Cars As Edge Computing Devices Matt Ranney - @mranney Uber ATG Why Self-Driving? Self-driving Self-driving Uber matters for matters for matters to The world Uber self-driving Vehicles at Scale Self-driving Systems Fleet

1.3k views • 78 slides

No Game No Driving --Transfer driving task via cycleGAN Zhipeng Fan N16246016 Ben Ahlbrand

No Game No Driving --Transfer driving task via cycleGAN Zhipeng Fan N16246016 Ben Ahlbrand N18797462 Hui Wei N17048100 Motivations Real world scenes contain less sticky situations, which leads to underfitting models in self driving

458 views • 17 slides

DRIVE PX 2 SELF-DRIVING CAR COMPUTER Shri Sundaram, Spring 2016 SELF-DRIVING AND AI

April 4-7, 2016 | Silicon Valley DRIVE PX 2 SELF-DRIVING CAR COMPUTER Shri Sundaram, Spring 2016 SELF-DRIVING AND AI SUPERCOMPUTING 2 SELF-DRIVING CAR PLATFORM DRIVEWORKS Perception Localization Planning Visualization NVIDIA DRIVE PX

747 views • 23 slides

DRIVING CHANGE THE FIA A WORLDWIDE PRESENCE DRIVING CHANGE From track to road DRIVING CHANGE

FIA SPORT DRIVING CHANGE THE FIA A WORLDWIDE PRESENCE DRIVING CHANGE From track to road DRIVING CHANGE 1,35 million deaths worldwide related to road accidents 3626 deaths per day 151 deaths per hour Global Status Report on Road

325 views • 18 slides

MIGRATING TO CAN FD TOMORROW: SELF-DRIVING, CONNECTED VEHICLES Secure, Connected, Self-Driving

MIGRATING TO CAN FD TOMORROW: SELF-DRIVING, CONNECTED VEHICLES Secure, Connected, Self-Driving Cars will save >1,3M road fatalities globally Camera, LiDAR Broadcast Radar Network Big Data ADAS Security Sensor Sensors Fusion

931 views • 40 slides

1 CLIENTS DRIVING INNOVATION CLIENTS DRIVING INNOVATION CHANGING PRIORITIES? CHANGING MARKET

CLIENTS DRIVING INNOVATION CLIENTS DRIVING INNOVATION VTTs Australian Collaboration International Research Network ( ICALL ) ON THE WAY TOWARDS SUSTAINABLE KNOWLEDGE SOCIETY Performance Based Building ( EC PeBBU & AUS -PeBBu )

860 views • 8 slides

Unsafe at Any Speed? Self-Driving Networks without Self-Crashing Networks Jeff Mogul Google

Unsafe at Any Speed? Self-Driving Networks without Self-Crashing Networks Jeff Mogul Google Network Infrastructure 24 August 2018 1 "Self-driving cars": a poor template for Self-Driving Networks How to build a self-driving car:

731 views • 52 slides

A monitoring system for the self- driving car and his driver 1 Problematic We are decades

A monitoring system for the self- driving car and his driver 1 Problematic We are decades from full reliable self-driving cars Most of the self-driving vehicle will stay between levels 3 and 4 for a while Driver will be still involved in

428 views • 7 slides

Driving Success Driving Success Through Transparency Through Transparency 2013-14 IAE Industry

Driving Success Driving Success Through Transparency Through Transparency 2013-14 IAE Industry Outreach Meeting 3 May 13, 2014 Welcome! We look forward to a dialog today. You will have the opportunity to post questions throughout the

410 views • 37 slides

Self Driving Car Self Driving Cars Auto Breaking Fully Lane Guidance Autonomous Auto Parking

Self Driving Car Self Driving Cars Auto Breaking Fully Lane Guidance Autonomous Auto Parking self driving Cruise Control cars Value Proposition Decrease 90% death Major Emission Commute Times reduction Reduction Sources: The

335 views • 30 slides

Winter Driving Safety PPT-SM-WNTRDRVNG 1 V.A.0.0 Winter Driving The leading cause of death

Winter Driving Safety PPT-SM-WNTRDRVNG 1 V.A.0.0 Winter Driving The leading cause of death during winter storms is transportation accidents PPT-SM-WNTRDRVNG 2 V.A.0.0 Winter Driving Hazards Driving in the winter introduces hazards such

203 views • 19 slides

Div Diver ersity Driving Ex sity Driving Excellence cellence From Concept to Measurement to

Div Diver ersity Driving Ex sity Driving Excellence cellence From Concept to Measurement to Impact Aashir Nasim, Ph.D. Vice President for Inclusive Excellence Director of the VCU Ins>tute for Inclusion, Inquiry & Innova>on

628 views • 28 slides

Building a bridge: Tailoring Support Services for Emerging Adults in Georgia Presenters Tricia

Building a bridge: Tailoring Support Services for Emerging Adults in Georgia Presenters Tricia Mills, MA, CADCII - Department of Behavioral Health and Developmental Disabilities Melissa Graves, LMFT CHRIS 180 Janet Scott, LPC, CAADC, NCC

923 views • 73 slides

Twenty for Tweens Jean Carrier High Prairie Library Pikes Peak Library District What is a

Twenty for Tweens Jean Carrier High Prairie Library Pikes Peak Library District What is a Tween? Ages 9-12 Grades 4 th -7 th Sometimes called: preteens, middleschoolers, tweeny, tweenies, pre-teens Too old for toys, too young for

529 views • 24 slides

Science Fair VES First Science Fair March 2, 2017 After Curriculum Night Why Do A Science Fair

Science Fair VES First Science Fair March 2, 2017 After Curriculum Night Why Do A Science Fair Project? Practice scientific thinking and problem-solving & improvising when a procedure doesnt work out as predicted. Strengthen math

603 views • 32 slides

Social Skills Groups Social Skills and Self-Regulation in Early Elementary BEST/MTSS Summer

Social Skills Groups Social Skills and Self-Regulation in Early Elementary BEST/MTSS Summer Institute 2019 Judy Houde Hardy, MEd. PBIS Targeted Plus and Intensive level interventions Whats in a Social Skills group? Highly structured

1.08k views • 26 slides

Welcome to EYFS and KS1 Calculation strategies End of Nursery expectations for children Selects

Welcome to EYFS and KS1 Calculation strategies End of Nursery expectations for children Selects a small number of objects from a group when asked, for example, please give me one, please give me two. Recites some number names in

1.03k views • 30 slides

Arizona Computer Science Standards STATE BOARD OF EDUCATION MEETING October 22, 2018 Purpose To

Arizona Computer Science Standards STATE BOARD OF EDUCATION MEETING October 22, 2018 Purpose To present to the Arizona State Board of Education the final draft of the Arizona Computer Science Standards for consideration and adoption.

697 views • 38 slides

The Next Big Thing in NRM? Andrew Johnson March 2015 Prediction is very difficult, especially

The Next Big Thing in NRM? Andrew Johnson March 2015 Prediction is very difficult, especially if it's about the future! Niels Bohr Nobel Prize in Physics 1922 NRM - The Next Big Thing! 2 A changing world........ Source: Reuters NRM - The

808 views • 22 slides

TEACHING MATHS AT BURFORD PRIMARY SCHOOL AIMS OF THIS SESSION To gain an overview of how we teach

TEACHING MATHS AT BURFORD PRIMARY SCHOOL AIMS OF THIS SESSION To gain an overview of how we teach maths throughout the school To share how we meet the expectations of the new maths curriculum To better understand the progression in written

756 views • 37 slides