Dr. Schenk Company Dr. Schenk Company Supply Chain Supply Chain - - PDF document

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Dr. Schenk Company Dr. Schenk Company Supply Chain Supply Chain - - PDF document

Oct 23, 2022 238 likes •306 views

Dr. Schenk Company Dr. Schenk Company Supply Chain Supply Chain Dr. Schenk GmbH, established in 1985, is an innovative Dr. Schenk GmbH, established in 1985, is an innovative Dr. Schenk GmbH Dr. Schenk GmbH high tech firm based in

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Supply Chain Supply Chain

  • Dr. Schenk GmbH
  • Dr. Schenk GmbH

OM 661 Project Presentation Christin Gleissner

  • Dr. Schenk Company
  • Dr. Schenk Company

  • Dr. Schenk GmbH, established in 1985, is an innovative
  • Dr. Schenk GmbH, established in 1985, is an innovative

high tech firm based in Munich, Germany. high tech firm based in Munich, Germany.

Comprehensive solutions for automated quality assurance Comprehensive solutions for automated quality assurance and production process monitoring. and production process monitoring.

The core performance features of Dr. Schenk systems are: The core performance features of Dr. Schenk systems are:

  • Detecting surface defects and mapping localized

Detecting surface defects and mapping localized imperfections of materials imperfections of materials

  • Measuring the mechanical and optical characteristics of

Measuring the mechanical and optical characteristics of materials materials

  • Rapid and precise analyzing of measurement values

Rapid and precise analyzing of measurement values

Products Products

Quality inspection systems for: Quality inspection systems for:

  • Optical Media

Optical Media

  • Web

Web - Plastic Films, Sheets, Paper, Foils

  • Plastic Films, Sheets, Paper, Foils
  • Glass

Glass - LCD, Laminated, Automotive

  • LCD, Laminated, Automotive
  • Customized Solutions

Customized Solutions - Solar, Optical

  • Solar, Optical

Lenses, Lenses, Photomasks Photomasks

Locations Locations

Headquarters: Munich, Germany Subsidiaries: USA, China, Hong Kong, Korea, Taiwan, Japan

Customers Customers

 Disc Producers

Disc Producers

  • Infodisc

Infodisc, Sony, Hitachi, Panasonic , Sony, Hitachi, Panasonic

 OEM Disc Customers

OEM Disc Customers

  • Singulus

Singulus, Mitsui, M2 Engineering , Mitsui, M2 Engineering

 Film Producers

Film Producers

  • Kodak, Fuji

Kodak, Fuji

 Steel Producers

Steel Producers

  • BaoSteel

BaoSteel, , Thyssen Thyssen Krupp Krupp For a complete reference list: For a complete reference list:

http:// http://www.drschenk.com/inspection_systems/re www.drschenk.com/inspection_systems/re ferences.php ferences.php

Anticipatory-Based Business Model Anticipatory-Based Business Model

  • Forecast is the base

Forecast is the base

  • Basic product produced by supplier in low-

Basic product produced by supplier in low- cost manufacturing environment cost manufacturing environment

  • Manufacturing Form Postponement:

Manufacturing Form Postponement:

Final specifications and customer modifications are Final specifications and customer modifications are integrated upon order/payment. integrated upon order/payment.

  • Some products are purely Response Based

Some products are purely Response Based

  • Third party logistics

Third party logistics

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2 Objective Supply Chain Operations Objective Supply Chain Operations

 Responsiveness combined with

Responsiveness combined with quality products that fit specific quality products that fit specific customer needs. customer needs.

Decisions Supply Chain Decisions Supply Chain

 Long term:

Long term:

Quantity of basic products needed Quantity of basic products needed Modification capacity in-house Modification capacity in-house Service capacity in-house Service capacity in-house

 Short term:

Short term:

Exact product specification Exact product specification Spare parts Spare parts Geographical location Geographical location

Barriers of Supply Chain Barriers of Supply Chain

 Response-based used for OEM

Response-based used for OEM customers customers – – collaboration with collaboration with information sharing paradigm in information sharing paradigm in product development, delivery, etc. product development, delivery, etc.

 Anticipatory used for small

Anticipatory used for small customers customers – – no extended business no extended business relationship relationship

Financial Sophistication Financial Sophistication

 Payment terms depended on location and

Payment terms depended on location and relationship with customer: relationship with customer: L/C, Electronic Funds Transfer, etc. L/C, Electronic Funds Transfer, etc.

 Dwell time depends on product

Dwell time depends on product – – 1 day to several months 1 day to several months

 Pricing differs between customers

Pricing differs between customers – – many many cultures/companies discounts necessary for cultures/companies discounts necessary for purchasing, etc. purchasing, etc. – – dead net pricing not possible dead net pricing not possible

 Cash-spin: Used where possible:

Cash-spin: Used where possible: Outsourced transportation, production, etc. Outsourced transportation, production, etc.

Trends Trends

 Dr. Schenk

  • Dr. Schenk’

’s products are already s products are already exported to 95%. exported to 95%.

 Increased expansion to third world

Increased expansion to third world countries creates difficulties for countries creates difficulties for service service

 E-commerce only used for spare

E-commerce only used for spare parts parts – – products are customer products are customer specific specific

Globalization Globalization

 Local presence in foreign markets &

Local presence in foreign markets &

  • rder-to-delivery
  • rder-to-delivery

 Documentation needed for most

Documentation needed for most shipments (ISO, CE, etc.) shipments (ISO, CE, etc.)

 International work environment

International work environment

 Supply Chain Strategy:

Supply Chain Strategy: Operationally Agile Operationally Agile

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Logistics Operation Logistics Operation

 In-House:

In-House: Order processing, inventory, Order processing, inventory, warehousing, facility network warehousing, facility network

 Outsourced:

Outsourced: Transportation, packaging Transportation, packaging

Logistics Operation Logistics Operation

Order Processing Order Processing

  • Manual entry into internal system

Manual entry into internal system

  • Customer orders received via e-mail,

Customer orders received via e-mail, bank (L/C), fax, mail, etc. bank (L/C), fax, mail, etc.

  • No direct customer link

No direct customer link

Logistics Operation Logistics Operation

Inventory Inventory

  • Large amounts of spare part

Large amounts of spare part inventory of previous systems inventory of previous systems

  • Large financial investment

Large financial investment

  • New policies implemented to reduce

New policies implemented to reduce variance in products of core variance in products of core customers customers

Logistics Operation Logistics Operation

Transportation Transportation

  • Contracts with dedicated transport

Contracts with dedicated transport specialists specialists

  • Depending on shipment locations

Depending on shipment locations – – use of other use of other “ “specialist specialist” ” carriers carriers

  • Most carriers also do customs papers

Most carriers also do customs papers

  • Reliability key

Reliability key

Logistics Operation Logistics Operation

Warehousing, Material Handling, Packaging Warehousing, Material Handling, Packaging

  • Small shipments so generally specialized

Small shipments so generally specialized warehousing and materials handling in- warehousing and materials handling in- house house

  • Packaging

Packaging – – outsourced

  • utsourced

Depending on product special boxes Depending on product special boxes Country specifications and transportation Country specifications and transportation method considered with packaging method considered with packaging

Logistics Operation Logistics Operation

Facility Network Design Facility Network Design

  • Some products in stock at

Some products in stock at subsidiaries subsidiaries

  • Generally direct customer delivery

Generally direct customer delivery

  • Many machines through OEM

Many machines through OEM’ ’s s

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4 Logistical Operating Arrangement Logistical Operating Arrangement

 Combined Echelon and Direct

Combined Echelon and Direct Delivery Delivery

 Standard items (off-line) in storage

Standard items (off-line) in storage at technical centers at technical centers

 Specialized items (in-line) delivered

Specialized items (in-line) delivered through OEM or directly through OEM or directly

Flexible Structure Flexible Structure

 Very flexible structure

Very flexible structure

 If necessary, in-house capacity and

If necessary, in-house capacity and knowledge for quick in-house knowledge for quick in-house production production

 If necessary, use of company plane

If necessary, use of company plane

Performance Cycle Performance Cycle

 High performance cycle uncertainty

High performance cycle uncertainty within supply chain within supply chain

 Many customers

Many customers – – depending on depending on culture more or less communication culture more or less communication

 No direct IT link to customers or

No direct IT link to customers or suppliers suppliers

 Existing transportation links

Existing transportation links

Customer Accommodation Customer Accommodation

 Customer-focused marketing

Customer-focused marketing

 Relationship marketing

Relationship marketing

  • partnership
  • partnership
  • strong loyalty
  • strong loyalty

Customer-Focused Marketing Customer-Focused Marketing

 Spatial Convenience

Spatial Convenience – – low low

 Lot Size

Lot Size – – low low

 Waiting Time

Waiting Time – – low low

 Product variety and assortment

Product variety and assortment – – high high

 Additional

Additional – – product customization, product customization, and after-sales support - high and after-sales support - high

Customer Service Customer Service

 Orders shipped complete:

Orders shipped complete: Essential Essential – – due to location of customers and due to location of customers and payment methods payment methods

 Operational performance:

Operational performance: Speed/Reliability: small boxes more reliable by Speed/Reliability: small boxes more reliable by plain than by ship plain than by ship Consistency: High Consistency: High Flexibility: High Flexibility: High – – but higher price and longer but higher price and longer delivery times delivery times Malfunction Recovery: n.a. Malfunction Recovery: n.a. Service Reliability: High Service Reliability: High The Perfect Order:not able to calculate The Perfect Order:not able to calculate

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The End The End