Dr. . Memar Media Pla lacement Summary E. Media Outreach Press Release: Various press releases showcasing clients health and beauty expertise were e-blasted to local and national media outlets i.e radio, print, television, web-based media etc. Some press releases were modified to target a specific audience such as African Americans, Asians and Hispanics.
II. II. Alt lternative Specific Media Targeting Advertising A. Local Television Networks WGN: Four strategically placed banners Hairloss AD’s placed thorough the WGN-Sports-White Sox page. The AD design included patient before and after pictures, client contact information, and link to website. Target Audience: a) Gender: Males b) Age group: 25-49 years old c) Target area: Chicago and nationwide d) Home income: $75K to $150K Results: a) 1,025,617 delivered impressions b) Over 753 clicks per month
II. II. Alt lternative Specific Media Targeting Advertising B. Cable Television Networks Comcast Sports Net: runs 30 and 15 second commercial through their programing and hosts a 24 hour home page takeover. The homepage takeover showcase client banners with link, before and after pictures, coupon promotion on the Comcast website. Target Audience: a) Gender: Males b) Age group: 25-49 years old c) Home income: $75K to $150K d) target area: Chicago, India, South Dakota, Iowa, Missouri Commercial results: a) 133 commercials per schedule: showcased in White Sox games, Sports Talk live, Sports Net Central etc. Homepage Takeover results: a) 79,424 impressions b) Over 100 clicks on link to client’s web page
II. II. Alt lternative Specific Media Targeting Advertising A. A. Cable le Tele levis vision ion Netwo tworks rks Comcast Spot Light runs 15 and 30 second commercials through their programing which includes cable channels such as NBC Golf, NBC Sports Network, TNT, Comcast Sports Net, ESPN 2, ESPN Target Audience: Gender: Males Age group: 25-49 years old Home income: $75K to $150K target area: Chicago City North and Lakefront Commercial results: 184 commercial run: showcased in White Sox games, Sports Talk live, Sports Net
II. II. Alt lternative Specific Media Targeting Advertising C. Electronic Outreach CBS: E- blast created showcasing the client’s bio, before and after pictures, coupon offer, web link and website preview. The E-blast was e-mailed to a specifically targeted database of over 98,000 subscribers. Target Audience Gender: Males Age group: 25-49 years old Home income: $75K plus Target area: Chicago Metro Ara Campaign results: 97,777 e-mails sent out 1,000 recipients clicked on link to client’s website
II. II. Alt lternative Specific Media Targeting Advertising C. Ethnic Print Outreach India Tribune Newspaper quarter page full color AD placed in weekly newspaper along with a one-time full page full color editorial story showcasing client. Newspaper Facts: a) Chicagoland distribution b) Readership of over 200,000 c) Monthly publication d) Asian Filipino audience
III. III. Events Via Times/CPRTV 21st Annual Chicago Filipino Asian American Hall of Fame Awards: Annual event to salute accomplished and deserving Filipinos/Asian Americans & Friends at a red-carpet awards gala dinner. Client was a recipient of crystal Friend of the Filipino 2015 trophy. Event Booklet Advertising: a) 1 full page/color AD, inside front cover b) 1 full page/color AD with cartoon animation and coupon offer c) 1 full page/color AD d) 1 full page/color Client picture and bio e) Client picture in front cover ViaTimes Newspaper Advertising: a) Client event pictures and bio featured in October issue b) Client event pictures and bio featured in November issue ViaTimes Web Advertising: a) Website: featured client event pictures, bio and recognition b) ViaTimes facebook: page featured client event pictures, bio and recognition
IV. Production Assistance Rocket Production: contracted video production company to film a 30 and 15 second commercial for client. We assisted with scheduling, editing, story board, script, coaching, music etc. Results: a) 15 second commercial b) 30 second commercial
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