DOP-BAG Bonnie, Manon, Jolien Dopper Dutch brand producing - PowerPoint PPT Presentation

DOP-BAG Bonnie, Manon, Jolien

Dopper ■ Dutch brand  producing bottles ■ Brand personality  environmentally friendly ■ Vision: Achieve a world in which people are conscious of the environment we live in, where the amount of single-use plastic is reduced and where everyone, near and far, has access to safe drinking water.

Problem & design ■ Running with a dopper bottle ■ Dop-bag

Problem statement How can dopper make drinking more accessible for outdoor sport? 1. Who are we going to target? 2. What is their buying behavior? 3. How can dopper reach buyers of the dop-bag?

Who are we going to target? ■ B2C ■ Marketing strategy – Undifferentiated – Differentiated – Customized – Foc ocused ■ Market demand – Potential market – Available market – Targe get t ma mark rket Runn unners, ers, hikers ers and nd rolle ller-skat aters – Penetrated market

What is the buying behavior? ■ Cultural factors ■ Social factors ■ Personal factors ■ Motivation (Herzberg’s theory) ■ Perception ■ Learning and memory

How can dopper reach the buyers of the dop-bag? ■ Promotion Road, running tracks, the beach, the forest ■ Selling points Sport stores, hiking stores & online