DOP-BAG Bonnie, Manon, Jolien Dopper Dutch brand producing - - PowerPoint PPT Presentation
DOP-BAG Bonnie, Manon, Jolien Dopper Dutch brand producing bottles Brand personality environmentally friendly Vision: Achieve a world in which people are conscious of the environment we live in, where the amount of
Bonnie, Manon, Jolien
■ Dutch brand producing bottles ■ Brand personality environmentally friendly ■ Vision: Achieve a world in which people are conscious of the environment we live in, where the amount of single-use plastic is reduced and where everyone, near and far, has access to safe drinking water.
■ Running with a dopper bottle ■ Dop-bag
How can dopper make drinking more accessible for outdoor sport? 1. Who are we going to target? 2. What is their buying behavior? 3. How can dopper reach buyers of the dop-bag?
■ B2C ■ Marketing strategy – Undifferentiated – Differentiated – Customized – Foc
■ Market demand – Potential market – Available market – Targe get t ma mark rket
Runn unners, ers, hikers ers and nd rolle ller-skat aters
– Penetrated market
■ Cultural factors ■ Social factors ■ Personal factors ■ Motivation (Herzberg’s theory) ■ Perception ■ Learning and memory
■ Promotion Road, running tracks, the beach, the forest ■ Selling points Sport stores, hiking stores & online