SLIDE 1
YOUR CUSTOMER
DOESN’T WANT
Richard Lawrence, Agile For All @rslawrence
(and that’s okay)
YOUR PRODUCT
“Very interesting…as a luggage problem.”
DOESNT WANT YOUR PRODUCT (and thats okay) Richard Lawrence, Agile - - PowerPoint PPT Presentation
DOESNT WANT YOUR PRODUCT (and thats okay) Richard Lawrence, Agile - - PowerPoint PPT Presentation
YOUR CUSTOMER DOESNT WANT YOUR PRODUCT (and thats okay) Richard Lawrence, Agile For All @rslawrence Very interestingas a luggage problem. ! Customer Segment What are some jobs you have related to music? Jobs
SLIDE 2
SLIDE 3 !
SLIDE 4
Jobs Customer Segment
What are some jobs you have related to music?
SLIDE 5
Jobs Customer Segment
3 KINDS OF JOBS:
- functional
- emotional/
psychological
- social
SLIDE 6
SLIDE 7
Jobs Customer Segment Gains Pains
SLIDE 8
WHICH RAISES THE QUESTION:
HOW DO I GET THE INFORMATION TO CREATE A CUSTOMER PROFILE?
SLIDE 9
CUSTOMER PROBLEM INTERVIEWS
SLIDE 10
2 RULES:
DON’T TALK ABOUT YOUR IDEA DON’T TALK ABOUT THE FUTURE
SLIDE 11
THE BASIC SCRIPT:
What’s hard about [problem context]? Can you tell me about the last time that happened? What made that hard? What, if anything, have you tried to solve that problem? What don’t you love about some of the solutions you’ve tried?
SLIDE 12
FOR MORE RESOURCES, VISIT
agileforall.com
Richard Lawrence, Agile For All @rslawrence