DOESNT WANT YOUR PRODUCT (and thats okay) Richard Lawrence, Agile - PowerPoint PPT Presentation

Jun 07, 2023 •126 likes •262 views

YOUR CUSTOMER DOESNT WANT YOUR PRODUCT (and thats okay) Richard Lawrence, Agile For All @rslawrence Very interestingas a luggage problem. ! Customer Segment What are some jobs you have related to music? Jobs

YOUR CUSTOMER   DOESN’T WANT YOUR PRODUCT (and that’s okay) Richard Lawrence, Agile For All @rslawrence
“Very interesting…as a luggage problem.”
!
Customer Segment What are some jobs you have related   to music? Jobs
Customer Segment 3 KINDS OF JOBS: • functional Jobs • emotional/   psychological • social
Customer Segment Gains Jobs Pains
WHICH RAISES THE QUESTION: HOW DO I GET THE INFORMATION TO CREATE A CUSTOMER PROFILE?
CUSTOMER PROBLEM INTERVIEWS
2 RULES: DON’T TALK ABOUT YOUR IDEA DON’T TALK ABOUT THE FUTURE
THE BASIC SCRIPT: What’s hard about [problem context]? Can you tell me about the last time that happened? What made that hard? What, if anything, have you tried to solve that problem? What don’t you love about some of the solutions you’ve tried?
FOR MORE RESOURCES, VISIT agileforall.com Richard Lawrence, Agile For All @rslawrence

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