do not track and beyond Mittwoch, 28. November 12 actual situation - - PowerPoint PPT Presentation

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do not track and beyond Mittwoch, 28. November 12 actual situation - - PowerPoint PPT Presentation

do not track and beyond Mittwoch, 28. November 12 actual situation in Germany, Europe: 8 - x steps for do not track (opt-out) strictly confidential / confidential / internal / public Author / Presentation title


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do not track and beyond

Mittwoch, 28. November 12

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02/23/2010 – strictly confidential / confidential / internal / public – Author / Presentation title

actual situation in Germany, Europe: 8 - x steps for do not track (opt-out)

Mittwoch, 28. November 12

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02/23/2010 – strictly confidential / confidential / internal / public – Author / Presentation title

actual situation in Germany, Europe: 8 - x steps for do not track (opt-out)

Mittwoch, 28. November 12

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02/23/2010 – strictly confidential / confidential / internal / public – Author / Presentation title

actual situation in Germany, Europe: 8 - x steps for do not track (opt-out)

Mittwoch, 28. November 12

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actual situation in Germany, Europe: 8 - x steps for do not track (opt-out)

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actual situation in Germany, Europe: 8 - x steps for do not track (opt-out)

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actual situation in Germany, Europe: 8 - x steps for do not track (opt-out)

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actual situation in Germany, Europe: 8 - x steps for do not track (opt-out)

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actual situation in Germany, Europe: 8 - x steps for do not track (opt-out)

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actual situation in Germany, Europe: 8 - x steps for do not track (opt-out)

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02/23/2010 – strictly confidential / confidential / internal / public – Author / Presentation title

actual situation in Germany, Europe: 8 - x steps for do not track (opt-out)

Mittwoch, 28. November 12

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02/23/2010 – strictly confidential / confidential / internal / public – Author / Presentation title

actual situation in Germany, Europe: 8 - x steps for do not track (opt-out)

Mittwoch, 28. November 12

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02/23/2010 – strictly confidential / confidential / internal / public – Author / Presentation title

actual situation in Germany, Europe: 8 - x steps for do not track (opt-out)

Mittwoch, 28. November 12

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02/23/2010 – strictly confidential / confidential / internal / public – Author / Presentation title

actual situation in Germany, Europe: 8 - x steps for do not track (opt-out)

Mittwoch, 28. November 12

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02/23/2010 – strictly confidential / confidential / internal / public – Author / Presentation title

actual situation in Germany, Europe: 8 - x steps for do not track (opt-out)

Mittwoch, 28. November 12

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02/23/2010 – strictly confidential / confidential / internal / public – Author / Presentation title

actual situation in Germany, Europe: 8 - x steps for do not track (opt-out)

Mittwoch, 28. November 12

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actual situation in Germany, Europe: 8 - x steps for do not track (opt-out)

  • Congratulations !
  • This was a hard job !
  • Keep in mind: you have to do this all again if you

delete your cookies !

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02/23/2010 – strictly confidential / confidential / internal / public – Author / Presentation title

do not track

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02/23/2010 – strictly confidential / confidential / internal / public – Author / Presentation title

do not track

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02/23/2010 – strictly confidential / confidential / internal / public – Author / Presentation title

do not track

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Settings on the web vs. settings in the browser

  • 1. go to the website
  • 2. discover the location of the privacy policy
  • 3. read the policy
  • 4. understand the policy
  • 5. identify the issues you want to opt-out

(multiple choices affect multiple actions !)

  • 6. don‘t be afraid in being linked to a „foreign“

website

  • 7. discover the location of the opt-out button at

the „foreign“ website

  • 8. click opt-out !

Congratulations !

  • 9. repeat steps 5 - 8 for each specific issue
  • 10. repeat all previous steps if your cookies are

deleted

  • 1. open your user agent (first time)
  • 2. do your choice
  • r
  • 1. open your user agent
  • 2. discover the dnt setting
  • 3. do your choice

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  • pt-out scenatio

(settings on the web) do not track scenario (settings in the browser)

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Assumptions

From a user perspective:

  • There are more steps for opt-out needed than for do not track
  • Each website is different, on each website you have to rediscover the privacy policy and the
  • pt-out mechanisms
  • This process has to be restarted when the cookies are deleted
  • dnt settings in a browser have only once to be discovered

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next steps beyond do not track

  • Lets give the user the opportunity to find some specific information about the visited

website at one central place in the user agent

  • Examples, to be specified:
  • Portal: list of 3rd partys, purposes of data processing, responsible data protection authority,
  • SaaS webservice: where is the data stored, who and from where can it be accessed, which

sub-providers are involved in the production chain, which contractual foundation was selected between the contracting parties and which security levels are available

  • And don‘t forget apps !

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Thank You. frank.wagner@telekom.de

Mittwoch, 28. November 12