Discovery & Monetisation Tom Greenaway Google @tcmg But fjrst - - PowerPoint PPT Presentation

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Discovery & Monetisation Tom Greenaway Google @tcmg But fjrst - - PowerPoint PPT Presentation

Discovery & Monetisation Tom Greenaway Google @tcmg But fjrst Can someone please take notes? Why Discovery & Monetisation? Discovery Discovery Existing Efgorus Schema.org: https://schema.org/VideoGame Properuies: actor,


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Discovery & Monetisation

Tom Greenaway – Google

@tcmg

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But fjrst… Can someone please take notes?

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Why Discovery & Monetisation?

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Discovery

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Discovery – Existing Efgorus

Schema.org: https://schema.org/VideoGame Properuies: actor, cheatCode, director, gamePlatform, gameServer, gameTip, musicBy, playMode, trailer How would Slither.io map to this?

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Discovery – Key Requirements?

Game name & developer name? Canonical URL? Input methods required or available? (Keyboard & Mouse) or Touch or Voice? Accessibility? Can the game be played offmine? Game genre? Action, Arcade, etc Multiplayer? Real-time or Turn-based Minimum resolution required? Device fjdelity?

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Brainstorm Time! 25 minutes Can someone take notes?

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Monetisation

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Monetisation – Existing Efgorus

  • Banners
  • Interstitials
  • Rewarded
  • Microtransactions
  • Subscription
  • Sponsorship
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Monetisation – Thoughts

Being mindful of the user experience? Are there alternative models we’re not thinking of? Example – distributed ledger, cryptocurrencies Do difgerent markets operate difgerently? Example – emerging markets Or more use cases we should try to tackle? Example – offmine ads

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Brainstorm Time! 25 minutes Can someone take notes?

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Tom Greenaway – Google

@tcmg