Director of Industry Affairs Market Data ! Progressive wearers 54 - - PowerPoint PPT Presentation

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Director of Industry Affairs Market Data ! Progressive wearers 54 - - PowerPoint PPT Presentation

Graeme E MacKenzie, BOptom, DPhil Director of Industry Affairs Market Data ! Progressive wearers 54 million ! Considered switching 14.5 million (27%) ! Dissatisfied 4.3 million (8%) ! Cannot adapt 3.2 million (6%) They distort


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Graeme E MacKenzie, BOptom, DPhil

Director of Industry Affairs

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  • ! Progressive wearers

54 million

  • ! Considered switching

14.5 million (27%)

Market Data

  • ! Dissatisfied

4.3 million (8%)

  • ! Cannot adapt

3.2 million (6%)

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28.2% 20.4% 15.5% 12.7% 9.4% 9.4% 4.4% They distort my vision It takes too long to adjust Eye strain Having to change glasses depending on what I'm doing They aren't worth the cost Physical pain Other

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Single Vision Lens Progressive Addition Lens

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Trading

compromises

Trading

compromises

corridor width

astigmatism

soft transition

reduced aberration balance

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Distortion free, full field of view multifocal lens

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