Digital Orchestration Episerver Is More Than a Content and - - PowerPoint PPT Presentation

Digital Orchestration Episerver Is More Than a Content and E-Commerce System

Hi! I’m Casper Rasmussen

[ˈʁɑsmusn]

Leading technology partnership

Valtech and Episerver go way back!

Partnership Overview

Premium Partner, globally certified by Episerver 16+ year relationship between organizations 250+ project launches 100+ Episerver developers 3 EMVPs, recognized by Episerver Awarded by “Episerver Partner of the Year” in 2012 & 2016 Expertise in Content + Commerce for B2B & B2C companies

Example Mutual Clients

Episerver

Agenda

Let’s talk about digital scalability

• 1. Let’s build a business case

Claim the benefits of digital scalability

• 2. A short history lesson

Episerver is more than a content and commerce system.

• 3. How we put this to life with Episerver

What does Episerver bring and let’s see how it can look

Episerver

Digital scalability is everyone’s ultimate goal

Business benefits – Lower the tot

• tal cost of ow
• wner

ersh ship ip and

• perational costs over time due to stable

complexity – Better ret eturn on invest stmen ent over time – Promotes busin ines ess s contin tinuity ity – no unnecessary change management over time – More customer mer centr tric ic – Happy business, happy IT

Cost Yea ear

Cost st savings ings

Episerver

Our business objective

Our investment in digital capabilities has to improve all our digitally enabled customers touchpoints

Episerver

To promote scalability of our investments in digital capabilities, we should centralize the orchestration of customer touchpoints through a connected suite of marketing systems.

How to meetthis objective?

Episerver

Episerver has truly pivoted. Connecting a breath of important omni-channel experience capabilities, to a web and headless delivery mechanism, makes Episerver more about Digital Experience Management. It is an understatement to say that Episerver is a Content Management System.

Ascend

Digital Experience Management ≠ Next-Gen Website

[Your

• ur next web

b proj

• jec

ect t does es not

• t use all the power

ers s of digital ital exper erienc ience e managem agement] t]

Ascend

Digital Experience Management

[Digital ital exper erie ience e managem agemen ent orches hestr trates es a 360 degree e custome

• mer centr

tric ic exper erience ience]

=

360° Customer Centricity

Episerver

Orchestration of omni-channel digital experiences is a true customer centric

• approach. It creates seamless and

consistent experiences, ensuring our visitors are heard, recognized and met during any interaction with one of the many touchpoints we offer.

Episerver

• Wait. How did Episerver get there?

Episerver

Path to Experience Management

• A Short History Lesson

Episerver

Episerver Entered the Market via Nonstop Learning

Historical components created experiences across various touch points – e.g. social, e-mail and web. These touch points were sporadic and disconnected, hence not delivering content experiences meeting and greeting the individual.

Episerver CMO

Episerver Social Reach

Episerver CMS

Episerver Find

Episerver Mail

Episerver Commerce

Episerver

Episerver

Wait again. How can that look for us?

Episerver

Customer Data Platform

E-Commerce

Content Management Customer Relationship

Digital Asset Management

Content Recommendations

A/B Testing

Identity Server

Behavioral Data Platform

Headless Delivery

Marketing Automation

Product Information

No one sets such thing up without breaking a sweat.

Search Engine

Product Recommendations

Episerver

Customer Data Platform

E-Commerce

Content Management Customer Relationship

Digital Asset Management

Content Recommendations

A/B Testing

Identity Server

Behavioral Data Platform

Headless Delivery

Marketing Automation

Product Information

Episerver helps. But it is not everything.

Search Engine

Product Recommendations

CRM

Our world Virtual world

Customer Data Platform Identity Server

Profile, Past, and Preferences Authentication

Network of Visitor Data

Behavior

Episerver Insight

Our world Virtual world

Audience Segment. A/B Testing

Episerver Perform & Advance Episerver CMS

Content Segment. Recomm. Strategies Content Recomm.

Rules, Optimization & Learning Native & Headless Delivery

Network of Marketing Intelligence

Episerver Insight

Expe peri rience Driven ven Comm mmerc erce

ECommerce

Content Management

Marketing Automation Product Recomm.

A Connected Brand Experience

Presents

A Digital Sales Tool

Presents

A Digital Sales Tool

Presents – Episerver as ..

A 360° Digital Concept

Presents

Episerver

Session Take-aways

Key Takeaways

– Episerver Digital Experience Cloud is more than an investment in your next-gen website – Think omni-channel when you do technical design – especially when you’re beyond the built-in offerings. – Crawl before you walk, walk before you run

I know it’s hard to stay focused! Here’s a summary of key take-aways from my session

Episerver

Find my presentation

• n fellow.aagaardrasmussen.dk

Questions?

Episerver

tha hank nk you

• u_

Casp sper er Rasmu muss ssen en

Valtech Solutions, Inc., New York City casper.rasmussen@valtech.com Remember to check out my blog at http://fellow.aagaardrasmussen.dk