Digital Marketing and Social Media Evan Govender - - PowerPoint PPT Presentation

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Jul 16, 2023 39 likes •399 views

Digital Marketing and Social Media Evan Govender evan@digitalmarketingedge.com .com What Happens in ONE Minute Supercomputer helps identify which puppies can serve the blind It costs $50,000 to train a guide dog for the blind, whether they

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Digital Marketing and Social Media

Evan Govender evan@digitalmarketingedge.com

.com

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What Happens in ONE Minute

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IBM's Watson is analyzing behavioral data to predict which puppies are good candidates to serve as guide dogs It costs $50,000 to train a guide dog for the blind, whether they graduate from the program or not Supercomputer helps identify which puppies can serve the blind

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https://quickdraw.withgoogle.com

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Google recent patents and acquisitions

Link to what you watch to deliver more relevant search results

(eg watching a program on planes and you type Airbus. Delivers results relevant to the program. Patent to monitor ‘ambiant noise’ listen to what you are saying and bring up relevant content)

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Illustrates customer intent

Even if your message is private within Facebook, or gmail or any other platform, you can still be targeted based on what you say.

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Some Things Have Changed...

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Google Results Page

81%-93%

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1st page and at the top of search results The Holy Grail

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What factors does Google look at?

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Social landscape

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https://www.merinokids.co.nz/

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Conversion funnels

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Eye tracking

natural tendency to follow the gaze of others

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Thank you. Questions?

Evan Govender evan@digitalmarketingedge.com

.com