Digital Marketing and Social Media Evan Govender - PowerPoint PPT Presentation

Jul 16, 2023 •39 likes •399 views

Digital Marketing and Social Media Evan Govender evan@digitalmarketingedge.com .com What Happens in ONE Minute Supercomputer helps identify which puppies can serve the blind It costs $50,000 to train a guide dog for the blind, whether they

Digital Marketing and Social Media Evan Govender evan@digitalmarketingedge.com .com
What Happens in ONE Minute
Supercomputer helps identify which puppies can serve the blind It costs $50,000 to train a guide dog for the blind, whether they graduate from the program or not IBM's Watson is analyzing behavioral data to predict which puppies are good candidates to serve as guide dogs
https://quickdraw.withgoogle.com
Google recent patents and acquisitions Link to what you watch to deliver more relevant search results (eg watching a program on planes and you type Airbus. Delivers results relevant to the program. Patent to monitor ‘ambiant noise’ listen to what you are saying and bring up relevant content)
Illustrates customer intent Even if your message is private within Facebook, or gmail or any other platform, you can still be targeted based on what you say.
Some Things Have Changed...
Google Results Page 81%-93%
The Holy Grail 1st page and at the top of search results
What factors does Google look at?
Social landscape
https://www.merinokids.co.nz/
Conversion funnels
Eye tracking natural tendency to follow the gaze of others
Thank you. Questions? Evan Govender evan@digitalmarketingedge.com .com

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