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ANDREA CARUGATI ASSOCIATE-DEAN FOR DIGITALIZATION
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AGENDA
Define Ecosystems
Ecosystems drivers
Examples from the smart home market
Strategies to participate in ecosystems
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DIGITAL ECOSYSTEMS AND BUSINESS MODELS: SMART EXAMPLES FROM THE - - PowerPoint PPT Presentation
DIGITAL ECOSYSTEMS AND BUSINESS MODELS: SMART EXAMPLES FROM THE - - PowerPoint PPT Presentation
DIGITAL ECOSYSTEMS AND BUSINESS MODELS: SMART EXAMPLES FROM THE SMART HOME SECTOR ANDREA CARUGATI AARHUS BSS ANDREA CARUGATI ASSOCIATE-DEAN FOR DIGITALIZATION AGENDA Define Ecosystems Ecosystems drivers Examples from the smart
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ECOSYSTEMS?
Technology ecosystems are product platforms defined by core
components made by the platform owner and complemented by applications made by autonomous companies in the periphery.
Ecosystems offer a larger system of use than the original platform
- wner created.
The value of an ecosystem is larger than the sum of the single parts. Innovation happens outside the platform Assets are outside the platform
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ECOSYSTEMS
Ecosystems create customer dependencies. Customers make decisions about products based on whose
ecosystem they want to be a part of. They commit to, and invest in, ecosystems that can integrate seamlessly with their personal and work environments.
Customers will invest in the ecosystem – not in products.
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WORKS WITH …
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GOOGLE VISION FOR THE THOUGHTFUL HOME
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ECOSYSTEM “SHAPES”
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OPTIONS IN THE ERA OF ECOSYSTEMS
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VALUE GENERATION IN ECOSYSTEMS: DATA
7 billion people and more than 30 billion devices connected to the internet by 2020,
Digital platforms — wherein participants with different goals and objectives are connected
- n a commission basis — will be the mechanisms to mediate relationships in ecosystems.
Ecosystems enable companies to exchange products and services for information or
- analytics. It’s important to understand the changing definition of “value” that ecosystems
create.
Value: data, monetary, reputation, services, privacy (dynamically leveraged)
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CONCLUSIONS
Understand or define your ecosystem Move out of the supplier box Position your organization to be an ecosystem driver – possible? Position your organization to be a modular producer – safer bet? Insure value creation and generation
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