Digital business models Principles of Journalism Feb. 27, 2017 - - PowerPoint PPT Presentation

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The new and the now Digital business models Principles of Journalism Feb. 27, 2017 Quiz Turning Point Cloud student.turningtechnologies.com Session ID: JMC2300 To be a successful creator you dont need millions. You dont need

SLIDE 1

The new and the now

Digital business models

Principles of Journalism

Feb. 27, 2017

SLIDE 2

Quiz Turning Point Cloud student.turningtechnologies.com Session ID: JMC2300

SLIDE 3

“To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans.” – Kevin Kelly author and futurist

SLIDE 4

This week

Digital business models

Last week

Public vs. Private ownership
Media con
Barriers to entry, marginal costs

Next week

“Disruption theory”
Venture capital
Examples of news startups
Pitching

SLIDE 5

Takeaways

Compare the specific digital models

○ Global / Mass ○ “Homeless” ○ Niche ○ Hyperlocal ○ Personal

List the types of “pivot” for legacy media
Define the 1,000 True Fans idea
Brainstorm examples of companies pursuing specific

strategies

SLIDE 6

Next week’s “reading”

“How not to pitch a billionaire”

Season 1, Episode 1 of the Startup podcast

https://www.gimletmedia.com/startup/1-how-not-to-pitch-a-billionaire

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Global / Mass

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Homeless

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Niche

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Hyperlocal

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Personal

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Takeaway #1

Compare the specific digital models

○ Global / Mass ○ “Homeless” ○ Niche ○ Hyperlocal ○ Personal

SLIDE 13

DIY

SLIDE 14

Pivot

SLIDE 15

Takeaway #2

List the types of “pivot” for legacy media

SLIDE 16

$100 per fan per year

SLIDE 17

Takeaway #3

Define the 1,000 True Fans idea

SLIDE 18

Takeaway #4

Brainstorm examples of companies pursuing specific

strategies