DESIGNING FOR NEW ENTREPRENEURS Who are we? Research so far - - PowerPoint PPT Presentation

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DESIGNING FOR NEW ENTREPRENEURS Who are we? Research so far - - PowerPoint PPT Presentation

Dec 22, 2023 263 likes •929 views

DESIGNING FOR NEW ENTREPRENEURS Who are we? Research so far Literature study Cross-cultural collaborations Trends Symposium: Wireless stories Various apps Overview Work Conventional vs New Entrepreneurs Trends

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DESIGNING FOR NEW ENTREPRENEURS

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Who are we?

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Research so far

  • Literature study
  • Cross-cultural collaborations
  • Trends
  • Symposium: Wireless stories
  • Various apps
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Overview

  • Work
  • Conventional vs New Entrepreneurs
  • Trends
  • Keywords
  • Design Opportunities
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CONVENTIONAL STYLE OF EMPLOYMENT

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Conventional style

  • f employment

New Entrepreneurs Approach

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Conventional style of Employment

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Conventional style of Employment

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Companies are hubs

Conventional style of Employment

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Companies are hubs

Conventional style of Employment

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Conventional style of Employment

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Conventional style of Employment

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NEW ENTREPRENEURS STYLE OF EMPLOYMENT

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New Entrepreneurs approach

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New Entrepreneurs approach

Work for a company

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New Entrepreneurs approach

Have their own firm with employees

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New Entrepreneurs approach

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New Entrepreneurs: High mobility

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What enables New Entrepreneurs to work?

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What enables New Entrepreneurs to work?

  • Mobile Workstation
  • Business hub
  • Social hub
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  • Smart phone
  • Business hub
  • Social hub

What enables New Entrepreneurs to work?

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Internet

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  • Stay connected
  • Work anywhere, any time

Flexible Workspaces

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Flexible Workspaces

  • T

emporary hubs

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Shift in work approach

Companies are hubs New Entrepreneurs are hubs

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Trend behind this Shift

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Trend behind this Shift

  • Lifetime employment: rare
  • Flexible workforce increases
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DESIGN CHALLENGES FOR NEW ENTREPRENEURS

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Design Challenges for New entrepreneurs

  • Insecurity
  • Collaboration
  • Trust
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Challenge: Insecurity

  • Continuation company possible
  • Large buffer
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Challenge: Insecurity

  • Continuation not possible
  • Small buffer
  • New entrepreneurs often Freelancers
  • Sickness
  • Bankrupcy
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Challenge: Insecurity

  • How to get noticed?
  • Freelancer:
  • You are your own brand!
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Challenge: Collaborations

  • How to aid in New Entrepreneurs in

forming own collaborations?

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Challenge: Trust

  • Often only online contact
  • No meeting in real life
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RELATED TRENDS

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Related Trends

  • Mass Mingling
  • Generation G
  • Urban Nomads
  • Power of the Crowd
  • Ownerless
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Mass Mingling

  • T

witter

100 million+ users, with 50 million tweets sent each day.

  • Facebook

nearing 500 million users.

  • LinkedIN
  • ver 65 million members
  • Meetup

6.1 million members (mass mingling engine)

  • FourSquare / Gowalla
  • ver 1 million users (explore the city through quests)
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Mingle locally

  • Geo-location functionality upcoming in

apps

  • MeetUp
  • Foursquare / Gowalla
  • Geonium
  • Unsocial
  • Likeourselves
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MeetUp

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FourSquare / Gowalla

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Geomium

  • Finds nearby friends, events and deals
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Unsocial

  • Get in touch with business professionals

and events nearby

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Likeourselves

  • Similar to MeetUp, but phone app
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Power of the Crowd

  • Group Buying
  • Groupon
  • Living Social
  • LetsBuyIt
  • Pay with a T

weet

  • Crowd sourcing
  • Wikipedia
  • Youtube
  • Kickstarter (funding platform)
  • 99Designs
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Groupon

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Generation G

  • Generation Generosity
  • “78% of Indian, 77% of Chinese and 80% of Brazilian

consumers prefer brands that support good causes, compared to 62% of global consumers” (Trendwatching.com, 11-12-2010)

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Urban nomads

  • Flexible work spaces
  • Star Bucks
  • Mc Donalds
  • Nothing (design company)
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Starbucks

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McDonalds

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Nothing

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Ownerless

  • Accessibility instead of Ownership
  • Spotify
  • BikeDispenser of Springtime
  • Rent the runway
  • Flexible work spaces
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Rent the Runway

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DESIGN OPPORTUNITIES

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Keywords New Entrepreneurs

  • Trust → Collaboration
  • Connecting business people
  • Branding
  • Travelling
  • Hubs
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DESIGN OPPORTUNITIES

  • Planner-based Local Recruitment
  • Power of the Crowd
  • Flexible Work Spaces
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Planner-based Local Recruitment

  • Meeting place over

meeting time

  • Paradigm shift:

calendars

  • Extends

functionality of Unsocial

  • Contains info: place

/events (Geomium)

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Planner-based Local Recruitment

  • Current apps search: only nearby
  • App linked to planner: connects places.
  • Estimated time arrival in area included in search
  • Contains local job offers as well
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Power of the Crowd

  • Group-buying platform for entrepreneurs
  • Save money
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Flexible workspaces

  • Citizen M approach
  • Pre-fab environments
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Next steps team?

  • Meet informally
  • Discuss Design

Directions

  • Provide resources
  • Go through

research phase

  • Brainstorm
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