Deploying FMWR-DS Feat aturing uring a Fort Knox Case Study dy - PowerPoint PPT Presentation

Deploying FMWR-DS Feat aturing uring a Fort Knox Case Study dy

What is FMWR-DS? The Fam amily y an and MW d MWR Delivery ivery Sy System tem (FMWR WR-DS DS) is a f a five ve step p pr proc ocess ess to crea eate te integr grated ated an and d effi fficient cient cus ustomer omer focused used recre creation ation pr prog ogra rams. ms. FM FMWR WR-DS S can an inc ncrea ease se pa patron on oppo pportun rtunities ities in a c a cost t effec fective tive ma manner r while e ma maki king g mo more e efficie ficient t use of fac acilities ities an and d incorporat rporating ng non-fac acilit lity y ba based d pr program gramming ming

FMWR-DS Vision FM FMWR-DS S is is desig igned ned to foster er the he deli liver ery y of in integra rated, ted, cu customer mer- focu cused ed pro rogra rams s geare red to each ch Garrison’s unique needs.

Goals of FMWR-DS Th The Key y Re Result t Ar Areas s (KRA RAs) s) are the go goals of FMWR-DS DS: 1. 1. Increas ase customer r focused programming ing 2. 2. Maximize mize use of facilit lities 3. 3. Expand non-facilit acility based programmin ming Integrate rate programming ming 4. 4. Integrate rate programming ming 5. 5. Pursue sue externa nal l partners rship hip opportun unities ities 6. 6. Develo lop intern rnal al marketi ting strate tegie ies 7. 7. Improve common support t service ices 8. 8. Implement nt team concepts ts

Purpose of FMWR-DS -Fo Form rmali lizes es the he pro roce cess to im impro rove and nd enh nhanc nce e Recr creation ion at your ur Garr rris ison - Sup uppor orts ts deplo loyments yments and nd Sold ldie ier r re readin iness ess for r our ur Arm rmy - Stre rengt ngthen hens s the he Arm rmy Fa Famil ily - Optimi imizes es patro ron n opport rtuni unities ties - Provides “benefits - based” leisure oppor ortu tuniti nities es

The Five ve Step p Process cess of FMWR WR-DS DS FMWR-DS Process

The FMWR-DS DS Proces cess s – The Five Steps • Surveys • Focus groups • Internal / External Community Inventory • Suggested Data Gathering list FMWR-DS Process

The FMWR-DS DS Proces cess s – The Five Steps • Action Planning Questionnaire • SWOT Analysis • Key Result Area Goals/Tasks FMWR-DS Process

The FMWR-DS DS Proces cess s – The Five Steps FMWR-DS Process • Garrison Commander & DFMWR Brief • Program Manager & Staff Brief

The FMWR-DS DS Proces cess s – The Five Steps FMWR-DS Process • Action Plan • Milestone Chart

The FMWR-DS DS Proces cess s – The Five Steps • Benchmarks Template • Business Plan • After Action Reports FMWR-DS • Customer Evaluations Process

Key y Play ayers s for r Developmen velopment t an and d Imp mplementa ementation ion Customer Recreation Front Line Programmers Staff Customer Focused Chief, Program Programming Community Managers Recreation Director, Family Garrison & Morale, Welfare Commander Recreation

Key y Result lt Area a – 1. 1. Incre reas ase e customer omer focuse used d pr prog ogra rammin mming Desired outcome: • Increased program variety • Targeted program development based on demographics • Focused programming based on customer input Tools that help with this KRA: • Focus Groups • Surveys • Demographics

Key y Result lt Areas as – 2. 2. Max aximize ze use of fac acilit ities ies Desired outcome: • Maximized use of available space • Consolidated services for efficiency (e.g., Community Activities Center) • Reduced infrastructure costs Tools that help with this KRA: • Internal Community Inventory

Key y Result lt Areas as – 3. 3. Expan and non-faci facilit lity y ba based progra grammi ming ng Desired outcome: • Expanded outreach to customers • Increased access to on & off post community resources • Increased staff interactions with customers Tools that help with this KRA: • Community Inventory • MOA

Key Resul ult Are reas – 4. Int ntegra grate te pro rogra ramming ing Desired outcome: • Increased cooperation among programs • Decreased internal competition for customers • Increased Garrison staff awareness of FMWR offerings • Increased participation by new customer groups Tools that help with this KRA: • Recreation Program Share • 18 month planning calendar • Master Activities Calendar

Key y Result lt Areas as – 5. 5. Pursue ue exter ernal al par artner ershi ship p oppor portun tunitie ities Desired outcome: • Expanded access to local resources • Increased Recreation program opportunities • Expanded service offerings for small market segments Tools that help with this KRA: • On-post Services External to CR • Off-post Community Inventory

Key y Result lt Areas as – 6. 6. Develop elop interna nal l mar arketi ting ng strat ateg egies ies Desired outcome: • Increased cross-program marketing • Increased cross-program awareness among staff Tools that help with this KRA: • Distribution list • Resource Guide

Key y Result lt Areas as – 7. 7. Impr proved oved common on supp ppor ort t servic vices es Desired outcome: • Improved communication between recreation programs and support services • Streamlined policies and procedures that support efficient operation • Enhanced customer experience Tools that help with this KRA: • Marketing request form • RecTrac (10.1P+Patch) • Dedicated Sponsorship liaison

Key y Result lt Areas as – 8. 8. Implemen ement t team am conce cept pt Desired outcome: • Expanded key player participation • Increased collaboration among staff from different programs • Improved team morale Tools that help with this KRA: • FMWR-DS Action Plan

FMWR-DS at Knox  Implementation of FMWR-DS  Why we did it……  BBAs  Loss of programs and facilities 2003-2004 Garrison Commander and Director “buy in” Work Force Briefings & Union Negotiations Position Reviews Competitive Recruitment Actions 2005 Stood Up New Structure Trained & Educated Staff Developed Action Plan – Marketing – Community Needs Assessment – Review Assessment/Determine Needs Marketed, Promoted and Executed 2008 Hosted SE Region FMWR-DS Implementation workshop Update of Knox FMWR-DS Action Plan and approved by DA Semiannual update completed 2010 Fort Knox Family and MWR served as a DA pilot site for FMWR-DS Implementation (Knox, Leonard Wood, Riley, Bliss, Hawaii, Camp Humphreys and 3 sites in Europe)

DFMWR Structure DIREC ECTOR OR Randy ndy Moore ore NAF SUPPOR ORT CHILD LD & BUSINES ESS ACS RECREAT EATION SERVI VICES YOUTH Melinda linda Melinda linda Mark rk Wicker Betsy Faber er Rayceil il Oggs gs Stic ickle le Robert berts  FMWR WR-DS DS NAF Financial Child Development Golf Operations Fin Readiness     Management Centers Clubs Family Advocacy Program   Sports & Fitness  Marketing Family Child Care Food & Bev Ops (FAP)    Aquatics  NAF Major Home Networks Bowling Relocation    Entertainment  Construction School Age Services Restaurants Deployment Pgm &    Automotive  (Requirements Youth Centers Business Planning Mobilization   Parks & Picnic Areas  Determination) Teen Centers Lodging Operations Info & Referral    Arts & Crafts  Private ORG Youth Sports And Exceptional Family    Community Activity  Commercial Fitness Member Program (EFMP)  Centers Sponsorship Youth Ed Supp Family Member   Better Opportunities  NAF Property Mgmt Services Employment Asst Program  For Single Soldiers Int Rev/Mgt Ctrls School Liaison Instal Vol Svc    (BOSS) NAF Supply Services Army Family Team   Outdoor Recreation  Warehouse & Outreach Services Building (AFTB),  Leisure Travel  Maintenance Program Support Community Life Program  Rod & Gun Clubs  Tax Relief Services (CLP),  Library  Public Private Army Family Action Plan  Ventures (AFAP) IT (Region) Accreditation   NAF Contracting Army Emergency Relief   (Region) (AER) NAF Recycling  Business

FMWR-DS Structure CRD Division Chief Operations Officer Information Ticketing Commun unity ity Library Program Auto Craft Program Outdoor Recreation & Registration Progr grams s Equipment Ticketing FMWR-DS DS Frame Shop/Gallery Checkout Center Camp Carlson Thrift Shop Senio ior Programm mmer (1) Travel Camp FMWR MWR-DS DS Programm mmer French Shooting Range Comm mm Activ ivit ities (2) FMWR MWR-DS Programm mmer Horse Stables ODR/WAQ Q (1) BOSS Rep RV Storage Lot Mil ilit itary Intramurals Fencing Aquatics Sports & Fitness

Fo Fort Kn Knox FM FMWR-DS DS Ac Action on Pl Plan an  Knox’s plan  Initially developed March 2005  Updated annually  Latest version – 1 July 2010  Submitted July 2010 version with FY11 business plan