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Defining your value proposition
Jürgen Tanghe
Delft University of Technology Faculty of Industrial Design Engineering
Defining your value proposition Jrgen Tanghe Delft University of - - PowerPoint PPT Presentation
Defining your value proposition Jrgen Tanghe Delft University of - - PowerPoint PPT Presentation
Defining your value proposition Jrgen Tanghe Delft University of Technology Faculty of Industrial Design Engineering Value proposition Value proposition Statement of the value you will bring Attractive answer to Gap Valuable Outcome User
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Attractive answer to Gap Valuable Outcome
User in Context
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(Slide)
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Valueable Outcome
Functional value Social value Pyschological value
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Attractive answer to close gap
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Our solution will reduce stress and provide peace of mind (Outcome) for the recreational passenger who has checked in late (Target user), by giving real time personalized feedback on exactly how much time there is left to get to the gate. (Gap Closed)
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User in Context Attractive answer to close gap Valuable Outcome
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