Defining your value proposition Jrgen Tanghe Delft University of - PowerPoint PPT Presentation

Defining your value proposition Jürgen Tanghe Delft University of Technology Faculty of Industrial Design Engineering

Value proposition Value proposition Statement of the value you will bring

Attractive answer to Gap Valuable Outcome User in Context

(Slide)

Valueable Outcome Functional value Social value Pyschological value

Attractive answer to close gap

Our solution will reduce stress and provide peace of mind (Outcome) for the recreational passenger who has checked in late (Target user) , by giving real time personalized feedback on exactly how much time there is left to get to the gate. (Gap Closed)

User in Context Attractive answer to close gap Valuable Outcome

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