DEADLINE: 23 March 2015, 4:30PM (AST) CARIBBEAN EXPORT DEVELOPMENT - - PDF document

DEADLINE: 23 March 2015, 4:30PM (AST) CARIBBEAN EXPORT DEVELOPMENT AGENCY REQUEST FOR PROPOSALS NOTICE TITLE: DEVELOPMENT OF A PROMOTIONAL VIDEO AND PRESENTATION FOR CAIPA CONSULTANCY SERVICES

• 1. Caribbean Export Development Agency (Caribbean Export), in collaboration with the

Caribbean Association of Investment Promotion Agencies (CAIPA), invites proposals from qualified contractors to provide consultancy services for the development of a promotional video and presentation for CAIPA. Contractors are invited to submit a technical and financial proposal.

• 2. The proposed consultancy is being undertaken in the context of the 10th European

Development Fund Private Regional Sector Development Programme.

• 3. The assignment is detailed in the attached Terms of Reference (TOR), Annex 1. Consortia or

firms are being asked to present proposals. The expert contracted will be required to produce an 8-10 minute video in English (subtitled in Spanish) and a presentation using the most effective presentation tool/medium, that highlights the value proposition of the Caribbean to potential investors.

• 4. All proposals are to be addressed to:

Executive Director c/o: Mr. Chris McNair Caribbean Export Development Agency 1st Floor Baobab Tower Warrens

• St. Michael

BARBADOS Proposals may be sent via mail to the address noted above in Section 5, or by email to the attention of Mr. Christopher McNair at: cmcnair@carib-export.com copied to

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shudson@carib-export.com Please note that if you submit a proposal by email and do not receive a return response from Caribbean Export, you must contact the Agency prior to the deadline to ensure receipt of your email. The deadline for all submissions is 23 March 2015 at 4:30 pm (AST). Late submissions will not be accepted. The timelines in Appendix 1: Terms of Reference, Section 7, are adjustable. All questions regarding the terms of reference should be sent by email to cmcnair@carib- export.com copied to shudson@carib-export.com Or telephone 246 436 0578 (Chris McNair) and 809-531-6565 (Suzette Hudson).

• 5. The Consultant will be supervised by the Executive Director, Caribbean Export Development

Agency (or his/her nominee) who will have responsibility for overseeing the Consultancy and compliance with the scope of work. The Consultant will work closely with the members

• f the Caribbean Association of Investment Promotion Agencies (CAIPA).
• 6. The successful consultant will be required to enter into a Contract with Caribbean Export

Development Agency.

• 7. A proposal will not be considered unless it complies with the conditions set out in this

notice.

• 8. Caribbean Export Development Agency does not bind itself to accept the lowest, or any

proposal submitted.

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Appendix 1: TERMS OF REFERENCE

Terms of Reference – Development of a Promotional Video and Presentation for CAIPA 1. BACKGROUND INFORMATION 1.1. Beneficiary countries CARIFORUM Region: Antigua and Barbuda, Bahamas, Barbados, Belize, Dominica, Dominican Republic, Grenada, Guyana, Haiti, Jamaica, St. Kitts and Nevis, Saint Lucia, St. Vincent and the Grenadines, Suriname and Trinidad and Tobago. 1.2. Contracting Authority Caribbean Export Development Agency 1.3. Relevant background The Caribbean Association of Investment Promotion Agencies (CAIPA) was formed in 2004 with the objective of enabling collaboration among the CARIFORUM Investment Promotion Agencies (IPAs). The Association was officially launched in 2007 and has as its primary aim the strengthening of the region’s visibility as an attractive destination for FDI, the leveraging of opportunities for joint marketing and promotions, facilitating customized training for its members and providing access to reliable information. CAIPA, as an umbrella association for regional IPAs, also seeks to foster the exchange of best practices in Investment Promotion throughout the Caribbean Region. CAIPA’s Members are the IPA and/or relevant Ministries of the following 19 Countries and Territories: Antigua & Barbuda Grenada

• St. Vincent & Grenadines

Bahamas Guyana Suriname Barbados Haiti Trinidad & Tobago Belize Jamaica Turks & Caicos Cayman Islands Montserrat Curaçao

• St. Kitts & Nevis

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Dominica

• St. Lucia

Dominican Republic Under this framework, Caribbean Export Development Agency (Caribbean Export) acts as CAIPA’s Secretariat. Caribbean Export is a regional export development and trade and investment promotion organisation of the Forum of Caribbean States (CARIFORUM). The proposed activity is being undertaken through the provision of funding assistance by the European Union in the context of the 10th European Development Fund (EDF). Caribbean Export, a beneficiary of the funding assistance has been charged with the implementation of a Regional Private Sector Development Programme (RPSDP) and has targeted as one of its priority areas, the continued strengthening of CAIPA to attract Foreign Direct Investment (FDI). The overall objective of the Regional Private Sector Development Programme is to contribute to the gradual integration of CARIFORUM countries (Antigua and Barbuda, Bahamas, Barbados, Belize, Dominica, Dominican Republic, Grenada, Guyana, Haiti, Jamaica, St. Kitts and Nevis, St. Lucia, St. Vincent and the Grenadines, Suriname and Trinidad and Tobago) into the global economy. More specifically, the objectives of the RPSDP are: a) Enhancing Competitiveness and Promoting Innovation among CARIFORUM’s Private Sector; b) Promoting Trade and Export Development among CARIFORUM States; c) Promoting stronger trade and investment relations among CARIFORUM and French Caribbean Outermost Regions (FCORs) as well as European Union (EU) Overseas Countries and Territories (OCTs) in the Caribbean; and d) Promoting stronger trade and investment cooperation between CARICOM and the Dominican Republic (DR). There is also a complementary objective of strengthening the institutional capacity of Caribbean Export to implement trade and investment promotion programmes in the region through its export development programming and through support to the Caribbean Association of Investment Promotion Agencies (CAIPA). 1.4. Current state of affairs in the relevant sector In 2014, a Regional Investment Promotion Strategy (RIPS) for CARIFORUM was

• developed. The Strategy proposes a framework for regional collaboration in the

promotion of the Caribbean as a FDI destination. The Strategy’s implementation is being championed by Caribbean Export and CAIPA and will provide a framework for future collaboration among CAIPA members in their efforts to promote the region for investment. Prior to the Strategy’s development, CAIPA undertook activities geared towards the promotion of the region as a single destination. In the recent past, these initiatives have

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included outward missions, for example to Istanbul, Turkey and Geneva, Switzerland in

• 2014. At these events, CAIPA sought to present a single message about the Caribbean to

potential investors through a PowerPoint presentation usually delivered by the CAIPA

• President. Each IPA was then given an opportunity to make short presentations on the

investment climate in their country and targeted investment opportunities. There are 19 CAIPA members and these presentations proved challenging to deliver in a short timeframe without repeating information on the targeted sectors for example. This eventuality has given rise to the need to develop a short promotional video and presentation that present the value proposition of the region in a concise and effective way, encapsulating a regional message to potential investors, and promoting the investment climate and investment opportunities in the region. Given plans to implement the RIPS starting in 2015, it is proposed that the video and presentation be developed as a first initiative during the implementation phase of the RIPS. They will be used on promotional missions and hosted on the CAIPA and Caribbean Export websites. 1.5. Related programmes and other donor activities: CAIPA is also in receipt of funding support from the InterAmerican Development Bank (IDB) under a Regional Public Goods Programme to provide support to FDI attraction initiatives. 2. OBJECTIVE, PURPOSE & EXPECTED RESULTS 2.1. Overall objective The overall objective of the Competitiveness and Innovation component of the Regional Private Sector Development Programme (RPSDP), of which this contract will be a part, is to enhance Competitiveness and to promote Innovation among CARIFORUM’s private sector. Progress towards this outcome is assessed in several areas, one of which is the development and start-up implementation of the RIPS. The promotional video and presentation will be used by CAIPA during inward and outward missions and will be hosted on the CAIPA and Caribbean Export websites. 2.2. Purpose The specific purpose of this contract is as follows: The development and delivery of a promotional video and presentation for CAIPA, that highlights the value proposition of investing in the Caribbean region. . 2.3. Results to be achieved by the Consultant

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The consultant is expected to deliver the following results:  Production of an 8-10 minute video in English (with Spanish subtitles), that highlights the value proposition of the region to potential investors; and  Development of a presentation that highlights the value proposition of the region to potential investors using the most effective presentation medium/tool. 3. ASSUMPTIONS & RISKS 3.1. Assumptions underlying the project intervention  The video must be reflective and representative of the 15 members of CARIFORUM without giving preference to any one territory  Footage that has already been developed will need to be sourced from third

• parties. The producer and videographer will not be able to visit all 15

CARIFORUM territories in developing this film due to budget considerations. A limited number of country visits are being programmed. 3.2. Risks The risk is that the above-mentioned assumptions are not realized and as a consequence the anticipated results and objectives of the project are not attained. 4. SCOPE OF THE WORK 4.1. General CAIPA is seeking the professional services of a producer and videographer, as well as an expert in the development of presentations to produce a film for CAIPA and a presentation, promoting the investment potential of the Caribbean to investors. Specifically, the services to be provided will include:

• a. The production of an 8-10 minute video in English (with Spanish subtitles): that

highlights the investment value proposition of the Caribbean. The video should be of a high quality in terms of film and sound quality, must meet international standards and be formatted for use online, on DVDs and for broadcast. In addition, the following will be required:  Travel to at least 4 destinations in the region to conduct interviews with relevant stakeholders such as representatives from CAIPA, Caribbean Export, the European Union, amongst others (if appropriate), as well as interviews with businesses that are “success stories” in the region, with a display of production, product and personnel of these businesses;

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 Submission of a storyboard and script for the video production for approval before filming;  The Video should contain key elements such as:

• Footage of attractive locations, scenery and business-related activity in the

region, as support for the attraction of investors to the Caribbean

• Use of graphics when appropriate
• Use of appealing Caribbean music when appropriate
• Subtitles in Spanish

 Creation of an archive of video footage that can be used for future promotional activities

• b. Production of a presentation using the most effective medium/tool, that highlights

the value proposition of the region to potential investors 4.1.2. Geographical area to be covered by the Consultant CARIFORUM 4.1.3. Target groups Investment Promotion Agencies and Government agencies focused on investment promotion. 4.2. Specific activities 4.2.1 In order to realise the objectives and results, the Consultant will be specifically required to undertake the following tasks:

• a. Review available studies/ documentation on the investment climate in the Caribbean

including the Investor Perception Survey that was undertaken in 2013 to increase understanding of the region’s value proposition to investors;

• b. Secure recommendations from CAIPA members on investor success stories that could

be featured in the video;

• c. Discuss with key regional stakeholders including CAIPA members ideas for the video;
• d. Review similar videos that have been produced that promote investments in a country

and or region;

• e. Develop a storyboard and script that will be shared with a focus group of regional

investors and CAIPA members. These have to be approved prior to filming;

• f. Travel to at least 4 Caribbean territories to capture footage for the video
• g. Conduct interviews with regional investors or “success stories” and key stakeholders,

developing footage that may be useful for the video;

• h. Review and procure footage from third party organisations and CAIPA members;

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• i. Utilize graphics where necessary throughout the video;
• j. Utilize appealing Caribbean music where necessary throughout the video;
• k. Develop an archive of video footage that can be used for future promotional activities;
• l. The original version of the video must be in English with subtitles in Spanish;
• m. Make recommendation on the most effective presentation tool/medium to be used for

the development of a CAIPA presentation.

• n. Use the materials provided by CAIPA and those researched by the consultant to

develop a presentation for CAIPA that can be used on outward and inward missions by the Association, hosted on the CAIPA and Caribbean Export websites and downloaded on iPads. The presentation must serve as a lead-generation tool and should also be adaptable. 4.3. Project management 4.3.1. Responsible body The Caribbean Export Development Agency will be responsible for the management and coordination of this project. 4.3.2. Management structure The M a n a g e r , C o m p e t i t i v e n e s s a n d I n n o v a t i o n will retain overall responsibility for the project and will report the performance of the project to the Executive Director. Day-to-day supervision of the activities of the project is the responsibility of the Senior Advisor for Investment Promotions (based in the Dominican Republic). 4.3.3. Facilities to be provided by the Contracting Authority and/or other parties Not applicable. 5. LOGISTICS AND TIMING 5.1. Location The CARIFORUM region 5.2. Commencement Date & Period of implementation of tasks The intended commencement date is 30 March 2015. The deliverables and maximum payable man hours for completion of this assignment is 60 days. The project will end on 12 June 2015. 6. REQUIREMENTS 6.1. Personnel

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6.1.1. Key experts All experts who have a crucial role in implementing the contract are referred to as key experts. The profiles of the experts for this contract are as follows: Producer & Videographer The producer and videographer are required to have:  A first degree and above in Video Production, Videography, Journalism and Communication, Literature, Political Science or other related fields;  3-5 years of experience in producing similar videos with the aim of reaching primarily international business audiences;  Experience working with the Investment Promotion Agencies in the Caribbean or

• n matters related to FDI would be an advantage;

 Additional experience in development communication will be an added advantage;  Sample film will be required to demonstrate technical competencies in relation to filming, interviewing, sound recording and all other necessary skills to achieve a professional final video. Graphic Designer (for the Presentation)  Tertiary level training in marketing and promotions/or professional qualification;  Specific expertise in graphic design;  Demonstrated experience in building a location brand;  Excellent knowledge of presentation media/tools (based on the presentation of a sample of work done);  Experience working with investment promotion agencies, particularly those within the Caribbean region would be an asset. 6.1.2. Other experts, support staff & backstopping Only one key expert will be required for this contract. 6.2. Office accommodation No office accommodation at the Caribbean Export Development Agency is required for the key expert. 6.3. Facilities to be provided by the Consultant The Consultant shall ensure that additional experts, if required, are adequately supported and equipped. In particular, the Consultant shall ensure that there is sufficient administrative, secretarial and general support for each additional expert to enable the Consultant to concentrate on his/her primary responsibilities. The Consultant must also

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transfer funds as necessary to support the activities under the contract and to ensure that all employees are paid regularly and in a timely fashion. 6.4. Equipment No equipment is to be purchased on behalf of the Contracting Authority/beneficiary countries as part of this service contract or transferred to the Contracting Authority/ beneficiary countries at the end of this contract. Any equipment related to this contract which is to be acquired by the Contracting Authority/beneficiary countries must be purchased by means of a separate supply tender procedure. 7. REPORTS 7.1. Reporting requirements The consultant will submit the following deliverables:  Inception Report detailing the programme of work, proposed interviewees and timelines, within 1 week of commencement of the assignment by 7 April 2015  Storyboard and Script by 20 April 2015  Video for review by 25 May 2015  Presentation for review by 29 May 2015  Final approved video and presentation by 12 June 2015 7.2. Submission & approval of deliverables The deliverables referred to above must be submitted to the Senior Advisor, Investment Promotions. All reports must be submitted in English. The Senior Advisor, Investment Promotions is responsible for approving all deliverables. 8. MONITORING AND EVALUATION 8.1. Definition of indicators Performance on the project will be measured by timely submission of the deliverables outlined in Section 4.2 and as outlined within the work plan, as well as by the acceptance and approval of the Contracting Authority. Feedback on each submitted Report is not a requirement for the continuation of the project. The Contracting Authority will provide feedback to the consultant within five (5) working days of receipt of the final report. 8.2. Special requirements

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None.