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Customer Persona Day 1: All About Customers
- Focusing on the 10%
- Bullseye Targeting
- Unique positioning
- Statement
- Destination
- Monument
Day 1: All About Customers Focusing on the 10% Bullseye - - PowerPoint PPT Presentation
Day 1: All About Customers Focusing on the 10% Bullseye - - PowerPoint PPT Presentation
Day 1: All About Customers Focusing on the 10% Bullseye Targeting Unique positioning Statement Destination Monument Customer Persona Day 2: All About You! Brief Memorable True to your business
SLIDE 2
SLIDE 3
- Brief
- Memorable
- True to your business’
core values
- Credible promise
- Differentiates
Day 2: All About You!
Unique Positioning Statement
SLIDE 4
You don’t need to create a story, you already have a story!
“The oldest tool of influence is also the most powerful”
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SLIDE 6
Content and Storytelling
Marketing Made Easy – Day 2
SLIDE 7
Marketing Storytelling
You don’t need to create a story – you already have a story!
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What is Content?
Photos Videos Graphics and illustrations Social media posts Emails Blog articles Whitepapers Events Infographics Print ads TV commercials Podcasts Books and e-books Magazine articles Workshops Case studies Charts Webinars Interactive quizzes Radio ads Interviews User-generated content Songs Documentaries Word clouds And more!
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Marketing Storytelling
Marketing should be about sharing what you love as it organically occurs, not cultivating “perfect moments”
SLIDE 10
You Already Have What You Need
Use what you already have (or can get for free) – equipment, tools, and helping hands
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User Generated Content
Make a hashtag! (Just always ask permission before reposting pictures that aren’t yours)
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Make it Easy!
Stories about you & your staff Stories about your customers/pets Products & services - what’s new, what’s the most popular, etc One image-one sentence technique
(examples on next slide)
Reinforce values and brand Behind-the-scenes
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One-image-one-sentence
SLIDE 14
INTERACTIVE: Business Identity Notecard
You have 5 MINUTES to write your business identity on a notecard This is the “mom conversation” – “I started a business and I do this” How are you communicating your truth and what you’re offering?
SLIDE 15
Content Calendars
What are they? Why do I need one?
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Traditional Calendar
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Spreadsheet Calendar
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Board (Trello) Calendar
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Gantt Chart Calendar
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Which is Right For Me?
No calendar is one-size-fits-all and there is no wrong way to build a content calendar - find a solution that works for you!
SLIDE 21
Set it and Forget it!
The magic of automation
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SHOW AND TELL
What’s right in front of you? Marketing should be about sharing what you love as it organically occurs, not cultivating “perfect moments”
SLIDE 23
BJ’s Fun Boomerangs
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Jack Brown’s Notcher Moments
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Heartworn Vintage’s Snappy Captions
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Black Sheep’s Fun With Product
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Friendly City Food Co-Op Loves Their Veggies
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The Lady Jane’s Foster Furbabies
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Making the Ordinary Extraordinary Through the Magic of Taking Pictures Outside
SLIDE 30
Wrap-up and a Challenge:
Your challenge: Find 2-3 other businesses in the US who are in your industry,
- perate out of a similar area (not direct competitors in Harrisonburg – look
- utside the Valley), and have a similar customer base as you
Research their marketing and note what you like and dislike about it Find a goal inspired by them for you to work towards Consolidate your findings and share on our Facebook group before our next session! Fill out your June content calendar with at least 5 entries per week