David Millrod + ! Clarinetist + ! Whitewater Kayaker + ! Tinkerer - - PowerPoint PPT Presentation

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David Millrod + ! Clarinetist + ! Whitewater Kayaker + ! Tinkerer - - PowerPoint PPT Presentation

Dec 29, 2022 358 likes •705 views

1 INSIGHT ROCKET DATA DEMOCRATIZATION VIA STORYTELLING INSIGHTROCKET.COM 1 David Millrod + ! Clarinetist + ! Whitewater Kayaker + ! Tinkerer & Inventor + ! Entrepreneur 2 INSIGHT ROCKET DATA DEMOCRATIZATION VIA STORYTELLING

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INSIGHTROCKET.COM 1 INSIGHT ROCKET » DATA DEMOCRATIZATION VIA STORYTELLING 1

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INSIGHTROCKET.COM 2 INSIGHT ROCKET » DATA DEMOCRATIZATION VIA STORYTELLING 2

David Millrod

+! Clarinetist +! Whitewater Kayaker +! Tinkerer & Inventor +! Entrepreneur

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INSIGHTROCKET.COM 3 INSIGHT ROCKET » DATA DEMOCRATIZATION VIA STORYTELLING 3 3 INSIGHTROCKET.COM INSIGHT ROCKET DATA DEMOCRATIZATION VIA STORYTELLING DATA DEMOCRATIZATION VIA STORYTELLING

Data democratization

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INSIGHTROCKET.COM 4 INSIGHT ROCKET » DATA DEMOCRATIZATION VIA STORYTELLING 4

Allowing everyone in the organization to directly benefit from any data that could lead to improved effectiveness, without the need for intermediaries.

Data Democratization

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Why is data democratization so important?

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61% of marketers do not use marketing analytics to influence their organization’s behavior or actions.

DEMAND METRIC RESEARCH CORP.

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By 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep analytics skills and a shortage of 1.5 million managers and analysts who have the ability to understand…data.

MCKINSEY & CO.

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Even if we had enough analysts… Intermediaries can inhibit speed and creativity decreasing pivotal data-driven decision-making.

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Where are we today?

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+ Most decision-makers need help from

analysts when important questions arise

+ Most analysts need help from coders / IT

to access, analyze, and visualize new types of data

Where are we today?

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INSIGHTROCKET.COM 11 INSIGHT ROCKET » DATA DEMOCRATIZATION VIA STORYTELLING 11

Each persona has distinct needs and strengths.

+ Coder / IT + Data Scientists + Analysts + Knowledge Workers + Information Consumers

Citizens in our data democracy

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Each has its strengths and limitations.

+ Raw Data + Data Warehouse + Spreadsheets + Reports (push/pull) + Dashboards

Data Resources

+ Specialized Analytics + Platforms (Google Analytics) + Data Visualization Software + Analyst-Created

Presentations

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Raw Data Data Warehouse Spreadsheets Reports (push/pull) Dashboards Specialized Platforms Data Visualization Software Analyst-Created Presentations

Can we simply give appropriate access and call it democratization?

Coders / IT Data Scientists Analysts Knowledge Workers Information Consumers

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INSIGHTROCKET.COM 14 INSIGHT ROCKET » DATA DEMOCRATIZATION VIA STORYTELLING 14

Raw Data Data Warehouse Spreadsheets Reports (push/pull) Dashboards Specialized Platforms Data Visualization Software Analyst-Created Presentations

Can we simply give appropriate access and call it democratization?

Coders / IT Data Scientists Analysts Knowledge Workers Information Consumers

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Many data citizens cannot independently, safely, and efficiently find out what they need to know.

Too few options offer a good mix of:

+ Flexibility + Depth

The Problem

+ Simplicity + Safety

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Simply widening access to data can result in:

+ Frustration + Wasted Time and Effort + Clogged System Resources + Dissemination of False Interpretations

The Risks

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Who are your Knowledge Workers?

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Who are they today in your organization?

We need to empower them by:

+ Helping them become more effective and efficient + Converting more passive Information Consumers

into Knowledge Workers

Knowledge Workers

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Raw Data Data Warehouse Spreadsheets Reports (push/pull) Dashboards Specialized Platforms Data Visualization Software Analyst-Created Presentations

Knowledge Worker Resources

Coders / IT Data Scientists Analysts Knowledge Workers Information Consumers

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Pros and Cons

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C O N S

  • Minimal interactivity
  • Weak data visualization
  • Error-prone
  • Poor data governance
  • Difficult to share
  • Not scalable

Indispensable, but not the way forward.

P R O S

+ Ubiquitous + Flexible

Spreadsheets

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More of a starting than an end point.

P R O S

+ Widely available + Often detailed

Reports

C O N S

  • Siloed / narrow
  • Often overly verbose
  • Poor or no visuals
  • If scheduled, create noise
  • Lack interpretation

C O N S

  • Siloed / narrow
  • Often overly verbose
  • Poor or no visuals
  • If scheduled, create noise
  • Lack interpretation
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Vary widely in effectiveness and ROI.

P R O S

+ Visual + Interactive + Broad

Dashboards

C O N S

  • Expensive to create
  • Not agile
  • Often lack depth
  • Minimal interpretation
  • Often questionable ROI
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More suited to analysts than knowledge workers.

P R O S

+ Powerful + Tightly integrated

Specialized Platforms (e.g. GA)

C O N S

  • Limited breadth of data
  • Limited flexibility
  • Complex beyond basics
  • Lack of interpretation
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Breakthrough for analysts, less so knowledge workers.

P R O S

+ Powerful + Flexible

Data Visualization: (e.g.Tableau)

C O N S

  • New skill to learn
  • Availability / expense
  • Dependence on structure of

available data

  • Limited room for interpretations
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Indispensable, but not data democratization.

P R O S

+ Context + Interpretation

Analyst Presentation

C O N S

  • Expense
  • Limited frequency
  • Lack of interactivity
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Storytelling

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A new way forward:

+ Engage interest + Convey meaning of data + High-impact dialogue + Motivate action + Maintain interactivity

Interactive Storytelling

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STORIES ARE JUST DATA WITH A SOUL.

  • DR. BRENE BROWN, UNVERSITY OF HOUSTON
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Insight Rocket helps transform analysts into storytellers, thereby realizing the potential value of your data.

Empowering Analysts

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Best-of-Breed Technologies

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A business intelligence and marketing analytics platform that empowers teams with:

+ Data Integration + Data Management + Intelligent Alerting + Predictive Analysis + Data Visualizations

Insight Rocket

+ Data Democratization + Analytics Storytelling + Communication/Feedback + And, much more

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Data democratization requires commitment.

+ Understand your organization’s data personas + Identify appropriate resources by persona + Design from the ground up for democratization + Measure your data democratization progress

Closing Thoughts

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T H A N K Y O U

David Millrod

Managing Partner, Insight Rocket

609.897.0142, DMillrod@InsightRocket.com