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Daimler 2020 2020 Challen enges es to to HP Non onStop op Serv rver I r Infra rastru ructure re Connect G ermany and G TUG Conference 2012, Dresden Dr. Heinz-Michael Nitzschke, Daimler A G 1 Agenda nda 1 Daimler AG Facts

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SLIDE 1
  • Dr. Heinz-Michael Nitzschke, Daimler A

G

Daimler 2020 2020 Challen enges es to to HP Non

  • nStop
  • p Serv

rver I r Infra rastru ructure re

Connect G ermany and G TUG Conference 2012, Dresden

1

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SLIDE 2

Agenda nda

Daimler AG Facts & Figures Mercedes-Benz Cars (MBC) Daimler and HP NonStop Server Daimler‘s Strategy 2020 – Focus on MBC, Impact to IT

  • Management

Challenges to NonStop Server Infrastructure 2 1 4 3 5

  • Dr. Heinz-Michael Nitzschke, Daimler AG

2

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SLIDE 3

Daim imle ler c consis ists of fiv ive d div ivis isio ions

3 Note: 2011: R evenue G roup € 106.5 bn; E mployees: 271,370; sales organization 49,699, Corporate/ Others 5,836

Rev even enues Em Employees Mercedes-Benz Cars Mercedes-Benz Vans Daimler Buses Daimler Financial Services Daimler Trucks € 57.4 bn 99,091 € 28.8 bn 77,295 € 12.1 bn 7,065 € 9.2 bn 14,889 € 4.4 bn 17,495 2011 2011

3

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SLIDE 4

The Boar ard o

  • f Man

anag agement of D Dai aimler AG.

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SLIDE 5

Daim imle ler facts & fig igure res 2011

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SLIDE 6

Agenda nda

Daimler AG Facts & Figures Mercedes-Benz Cars (MBC) Daimler and HP NonStop Server Daimler‘s Strategy 2020 – Focus on MBC, Impact to IT

  • Management

Challenges to NonStop Server Infrastructure 4 3 5 2 1

  • Dr. Heinz-Michael Nitzschke, Daimler AG

6

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SLIDE 7

Mer erced edes es-Benz Ca Cars fac acts & & figures es 1st Quarter 2012

  • Dr. Heinz-Michael Nitzschke, Daimler AG

7

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SLIDE 8

8

Product uct por

  • rtfol
  • lio of
  • f Mer

erced edes es-Benz Ca Cars

A-Class B-Class C-Class C-Class Coupé C-Class T

  • Modell

E

  • Class

E

  • Class Coupé

E

  • Class Cabrio

E

  • Class T
  • Modell

S-Class CL SL SLK SLS G

  • Class

G L G LK M-Class R

  • Class

CLS

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SLIDE 9

A star i is b born... ...

W erk R astatt W erk Hambach W erk Sindelfingen Several tons of press force are needed to create a striking design idiom. T

  • make that

possible, lots of design sensitivity is needed as well. A Mercedes-Benz car is held together by many thousands

  • f welding points. And by the

passion of our employees. Several layers are required to make the vehicle’s skin

  • perfect. For a lasting,

splendid appearance.

Stamping facility Paint shop Body shop

  • Dr. Heinz-Michael Nitzschke, Daimler AG
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SLIDE 10

… in acco ccordance ce w with o h our ur cus customers’ wishe hes.

  • Dr. Heinz-Michael Nitzschke, Daimler AG

W erk R astatt W erk Hambach W erk Bremen W erk Sindelfingen E ach Mercedes-Benz is

  • unique. After all, we build our

vehicles exactly in accordance with our customers’ wishes. A Mercedes-Benz attracts attention everywhere...but

  • nly after the vehicle has

been subjected to a critical inspection. Here, new Mercedes-Benz cars await their proud

  • wners, marking the

beginning of a lasting friendship.

Assembly Finishing Customer Center

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SLIDE 11

Agenda nda

Daimler AG Facts & Figures Mercedes-Benz Cars (MBC) Daimler and HP NonStop Server Daimler‘s Strategy 2020 – Focus on MBC, Impact to IT

  • Management

Challenges to NonStop Server Infrastructure 4 5 1 3 2

  • Dr. Heinz-Michael Nitzschke, Daimler AG

11

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SLIDE 12

Non

  • nStop
  • p Ser

erver ers at at Daim imle ler – a a succe uccess stor

  • ry over

er 26 26 year ars

NS S Bl Blade NS I S Integrity S-Ser eries es K-Ser eries es VLX/ Cy Cyclone

1986 986 1992 992 201 014 200 2007 1999 999

3 applications (production control,

production logistics, car delivery) Sindelfingen, Stuttgart

First PLUS Modules

Sindelfingen, Bremen

PLUS extension PLUS at R astatt PLUS at T uscaloosa PLUS* at E ast London PLUS at Hambach PLUS at Beijing PLUS at Fuzhou PLUS at Kecskemét PLUS Mobile devices

  • Dr. Heinz-Michael Nitzschke, Daimler AG

*”Produktions- Leit- und Steuerungssystem“

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SLIDE 13

PLUS, a s shor

  • rt i

introd

  • duction
  • n
  • PL

PLUS is a G erman abbreviation for „Produktions- Leit- und Steuerungssystem“ which means prod

  • duction
  • n con
  • ntrol
  • l system.
  • PL

PLUS is the stan andar ard IT system for production control from body shop start to final OK.

  • PL

PLUS is an “inho hous use product” and property of the Daimler AG .

  • PL

PLUS has been in use since 1989 1989.

  • PL

PLUS is con

  • ntinuou
  • usly being en

enhan anced ed (technically and functionally).

  • PL

PLUS is available in G erman, E nglish, French, Hungarian and Chinese language

  • Dr. Heinz-Michael Nitzschke, Daimler A

G 13

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SLIDE 14
  • PL

PLUS supplies all relevant order er dat ata (e.g. part numbers, codes, Baumuster) to all kind of shop

  • p floor
  • or devices (e.g. programmable logic controls (PLCs),

torque tools, robots)

  • PL

PLUS provides in an optimal way all order based infor

  • rmation
  • n (e.g. part

numbers, codes, Baumuster, etc.) to the e shop floor team eam mem ember ers (e.g. broadcast sheets, job cards, pick lists, line side PCs, PDAs, etc.)

  • PL

PLUS provides all relevant features to support the Inlin line Qualit lity Man anag agem emen ent (e.g. vehicle inspection, fault capturing, rework control).

  • PL

PLUS ensures qualit lity process relia liabilit ility (torques, filling, flush and gap, etc.) including co coinci cidence ce ch check cks and cap apturing of as as built dat ata (traceability data)

  • PL

PLUS controls selectivity banks / vehicle buffers

  • …

and much more…

PLUS su supports s production across ss all sh shops s

  • Dr. Heinz-Michael Nitzschke, Daimler AG

14

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SLIDE 15

PLUS can n be be c customized d and nd sized ba d based o d on n the ne needs ds o

  • f

the bu busine ness s side de a and nd the pl planne nned d pr produ duction volume.

  • PL

PLUS is based on modules es that can be easily combined and supports all MBC stan andar ard p proces esses es and interfaces.

  • PL

PLUS is hig ighly ly config igurable le to support the plants production processes (around 325 dialogs, around 95 mobile dialogs, around 2,200 server programs).

  • PL

PLUS is hig ighly ly availa ilable le (hard- and software)

  • PL

PLUS is sizeab eable to accommodate the required production volume

  • Dr. Heinz-Michael Nitzschke, Daimler AG

15

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SLIDE 16

HP Non

  • nStop
  • p PLU

LUS ser erver er o

  • ver

erall l landscape

Rastatt Tuscaloosa Sindelfingen Beijing

S7804

2006

NS1206

NS1206 DR

NS16204

+ 6 DR

2003 East London

NS1204

1999 Bremen Fuzhou 2009

NS1204

2009

NS16210 NS16206 NS16206

S7404

Kecskemét 2011

NS1004

NS1206

NS1206 DR

Hambach 2005

NS1204

NS1204 DR

  • Dr. Heinz-Michael Nitzschke, Daimler AG

16

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SLIDE 17

Agenda nda

Daimler AG Facts & Figures Mercedes-Benz Cars (MBC) Daimler and HP NonStop Server Daimler‘s Strategy 2020 – Focus on MBC, Impact to IT

  • Management

Challenges to NonStop Server Infrastructure 2 3 5 1 4

  • Dr. Heinz-Michael Nitzschke, Daimler AG

17

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SLIDE 18

Cle lear aspir iratio ion for all o ll our b busin inesses

  • Dr. Heinz-Michael Nitzschke, Daimler AG
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SLIDE 19

* W ithout smart **W ithin automotive premium segment; schematic representation

  • in thousands of units-
  • in thousands of units-
  • in thousands of units-

contract volume in billions of euros

  • in million units*-

2020 2020 tar arget Best st sa sales* s** 2020 2020 tar arget Best st sa sales* s** 2015 2015 tar arget >1 >1.6 2015 2015 tar arget >1 >1.6 2011 2011 1.3 2020 2020 tar arget >700 700 2015 2015 tar arget >500 500 2011 2011 426 426 >400 400 2015 2015 tar arget 264 264 2011 2011 39. 39.7 2011 2011 42. 42.0 2015 2015 tar arget 2011 2011 2015 2015 tar arget

Growth i h in n lin line w wit ith indus ndustrial bus busine ness

71. 71.7

Mer erced edes es-Ben enz C Car ars Daimle ler r Tru rucks Dai aimler er B Buses Mer erced edes es-Ben enz V Van ans Daimle ler r Financial l Serv rvic ices

Ambit itio ious g growth t targets for a all ll div ivis isio ions

  • Dr. Heinz-Michael Nitzschke, Daimler AG
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SLIDE 20

Addi dding ng at least ten ne n new M Mercede des-Ben enz m model els t to the e PV p prod

  • duct p

por

  • rtfol
  • lio b
  • by 2015
  • Dr. Heinz-Michael Nitzschke, Daimler AG
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SLIDE 21

With v h vehi hicl cle a archi chitect ctur ure a and modul ular strategy, y, we are faster er, more f e flex exible e and more c e cost ef efficien ent

  • Dr. Heinz-Michael Nitzschke, Daimler AG
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SLIDE 22

Ch China – Third rd most import rtant m mark rket for M r Merc rcedes- Benz Ca Cars

Mercedes-Benz Cars retail sales

  • incl. smart, in ‘000 units

2006 2011

18 18 27 27 39 39 69 69 147 147 199 199

2009 2010

> 300 300 MBC retail sales ranking by markets

2008 2007 2015 …

1

S-Class & R

  • Class rank No.1

in worldwide MBC ranking

198,520

Another record year with sales

  • f 198,520

units in China

35

Fast growing premium brand in China with a 35% YoYgrowth

  • Dr. Heinz-Michael Nitzschke, Daimler AG
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SLIDE 23

Key t y to s succe uccess in C Chi hina is o

  • ur

ur co comprehe hensive commi mmitme ment

J uly 2011 J uly 2011 August 2011 September 2011 December 2011 May 2011 February 2011 J anuary 2011 BBAC E ngine P lant MB Design Studio Sprinter SoPat FBAC BFDA MofCom Approval G LK J

  • b#1 at BBAC

FBAC R &D Center BDNT Business License Open MB Arena

  • Dr. Heinz-Michael Nitzschke, Daimler AG
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SLIDE 24

Maj ajor influences from MBC 2020 t 2020 to IT M Man anag agement

  • Dr. Heinz-Michael Nitzschke, Daimler AG

ITM 2020 2020

New pr produ ducts BRIC + gr growth & & f foot

  • tprint

New ew customer ers & D Dig igit ital l Lif ife Pressure o

  • f costs &

& vola latilit ility

MBC challenges

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SLIDE 25

Agenda nda

Daimler AG Facts & Figures Mercedes-Benz Cars (MBC) Daimler and HP NonStop Server Daimler‘s Strategy 2020 – Focus on MBC, Impact to IT

  • Management

Challenges to NonStop Server Infrastructure 4 3 2 5 1

  • Dr. Heinz-Michael Nitzschke, Daimler AG

25

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SLIDE 26

Ou Our funda ndament nt for

  • r fut

utur ure req equirem emen ents – Wh What we we trust st in in

  • Standardized system and application environment

cloned systems, rapid launch of new systems

  • Harmonized processes, tools and services

service quality, seemless service extensions

  • W

ell-skilled, highly motivated people support quality, international experience

  • Proven global operational model (Cooperative Operation Model)

service quality (SLA) , clear responsibilities, predictable costs

  • R

eliable, scalable and highly available NonStop Server platform expandability, capacity planning, release management

  • Dr. Heinz-Michael Nitzschke, Daimler AG

26

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SLIDE 27

Daim imle ler‘s standa ndardi dized Non

  • nStop
  • p Ser

erver er lands ndscape pe end nd of

  • f 2012

2012

Sindelfingen

NS16210 NS1004

Rastatt Bremen

NS16206 NS16206 NS16204+6

Integration/DR Hambach East London

NS1204

Beijing Fuzhou

NS1204

Tuscaloosa Kecskemét

NS1206 + DR NS1206 + DR NS1204 + DR NS1208 + DR

  • Dr. Heinz-Michael Nitzschke, Daimler AG
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SLIDE 28

Centra ral l team ams suppo pport nat ational al an and in intern rnatio ional l pl plant nts in n ope perating ng cr critica cal ser ervices es

Truck, Bus, Van, Powertrain Passenger Cars

E ast London Sindelfingen T uscaloosa Charleston Bremen J uiz de Fora Beijing Fuzhou Düsseldorf V itoria W örth Hambach Buenos Aires R astatt Kecskemét Ludwigsfelde Aksaray G raz T ramagal

  • Dr. Heinz-Michael Nitzschke, Daimler AG

28

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SLIDE 29

Application Help Desk Application Support Change Management Change & Release Management

local central

1st-Level 2nd-Level 3rd-Level

Network Support System Technical Support Application Development Network Support Firewall Support

4th Level

System Technical Support Local Control Center Central Control Center (Backdesk) User HW/SW Support Vendor Central Services Local User Help Desk (Frontdesk) User Help Desk Regional Data Center IT Security Desktop service

  • Dr. Heinz-Michael Nitzschke, Daimler AG

Ser ervice e groups i in the e Cooper erative e Oper erating Model el

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SLIDE 30

Ena nabl bling ng front ntde desk/ lo local U l UHD by by s standa ndardi dized d tools (exampl ple pr print nter s suppo pport)

  • Dr. Heinz-Michael Nitzschke, Daimler AG

30

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SLIDE 31
  • Dr. Heinz-Michael Nitzschke, Daimler A

G

Ena nabl bling ng front ntde desk/ local al UHD D by by s standa ndardi dized d tools (exampl ple pr print nter s suppo pport)

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SLIDE 32
  • Dr. Heinz-Michael Nitzschke, Daimler A

G

Ena nabl bling ng front ntde desk/ local al UHD D by by s standa ndardi dized d tools (exampl ple pr print nter s suppo pport)

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SLIDE 33

Challen enges es for

  • r the

he fut utur ure – Wh What we we worry rry ab about

  • Stengthen the ability to follow the business requirements (scalability,

flexibility, volability, changing markets)

lifecycle planning, project management, proactivity

  • Provide an adequate solution portfolio

hardware strategy, system categories, system configuration

  • Provide an adequate DR
  • Solution

easy to handle, minimal operational effort, R PO/ R T O requirements

  • R

educe cost of ownership

  • ne-time investment, running costs, licence fees, maintenance fees
  • Investment protection

safe product roadmap, confidence in HP‘s announcements

  • Dr. Heinz-Michael Nitzschke, Daimler AG

33

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SLIDE 34

Product Name 2010 2010 2011 2011 2012 2012 2013 2013 2014 2014 2015 2015

2018 2018

H1 H1 H2 H2 H1 H1 H2 H2 H1 H1 H2 H2 H1 H1 H2 H2 H1 H1 H2 H2 H1 H1 H2 H2 H1 H1 H2 H2 S-Series Types 7xxx and S7xxxx Itanium NSK H-Release Types NS 12xx and NS 162xx Blade NSK J-Release

  • r successor

The NonStop E

xpert T eam has finalized the evaluation of actual NonStop Blade technology in August 2011.

Decis isio ions

  • W

ait and see further development of processor market (T NS/ R  MIPS IT A NIUM  ?)

  • Complete migration from S-Series to NS Integrity systems in 2012, no migration to NonStop Blade Server today
  • Provide adequate testing environment for NonStop Blade until 2015 latest
  • Migration of NonStop Integrity based on a standardized, adequate Blade configuration for all plants from 2015 at the earliest (until 2018)

SA LES & SUPPORT SUPPORT SUPPORT Not

  • t allow
  • wed

Stan andar ard Unde nder i inv nvestigation Sundo ndowni ning ng SA LES & SUPPORT Sundo ndowni ning ng Stan andar ard Not

  • t allow
  • wed

…

Not

  • t allow
  • wed

Unde nder i inv nvestigation

  • Dr. Heinz-Michael Nitzschke, Daimler A

G

HP product uct lifecycl cycle & D Daimler t techn chnology y roadmap

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SLIDE 35
  • Dr. Heinz-Michael Nitzschke, Daimler A

G

Per erformance e of

  • f HP‘s Non
  • nStop
  • p Ser

erver er por

  • rtfol
  • lio as

as is is

low end midrange ? high end

35

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SLIDE 36

Lifecycl cycle pl planni nning ng exam ample – fac acts & & figures es as as is is

,

assembly

264 64 PL US clients 220 220 Printers

HP HP No NonStop NS1206 206

61 618 T

  • rques,

PL Cs, Bolts, Filling stations

PL PLUS KPS PS

>2 >29 Suppliers 10 103 PDA s, Mobile devices

~17 175 T ransactions/ s ~12. 2.500 500 T ransactions/ car

  • Dr. Heinz-Michael Nitzschke, Daimler A

G 36

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SLIDE 37

0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% 70,00% 80,00% 90,00% 100,00% Jan 10 Mrz 10 Mai 10 Jul 10 Sep 10 Nov 10 Jan 11 Mrz 11 Mai 11 Jul 11 Sep 11 Nov 11 Jan 12

Chronology Av.- und Max- Busy \T13824

24 Hours

Estim imatio ion of

  • f fut

utur ure sy syst stem utiliz ilizatio ion

Estim imated U Utiliz ilizatio ion 2012 2013 2014 2016 2017 2015 150. 50.000 000 1 184. 4.000 000 1 186. 86.500 500 290. 290.000 000 … …

E nd of Sale 1/ 2013 E nd of Support 01/ 2018

Probability high low

Plan anned ed Vo Volume So SoP C-Cl Class 3rd d sh shift PL PLUS Enh nhanc nce- men ents

  • Dr. Heinz-Michael Nitzschke, Daimler AG

37

slide-38
SLIDE 38

Fut utur ure C CPU utiliz ilizatio ion scenar arios de depe pendi nding ng on

  • n

PLUS usag age

  • Dr. Heinz-Michael Nitzschke, Daimler AG

38

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SLIDE 39

39

HP Non

  • nStop
  • p Integri

rity w with re remote m mirro rrore red disks - fully r redu dunda ndant nt “Daimler Standa ndard” d” DR-sol

  • lution
  • n

Data Center A Data Center B R emote Mirror Disks

Primary Disks

Max Distance 5 km Fiberchannel

Primary Disks

R emote Mirror Disks Fiberchannel

DR system running - no loss of data

  • n Campus
  • Dr. Heinz-Michael Nitzschke, Daimler A

G

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SLIDE 40
  • Dr. Heinz-Michael Nitzschke, Daimler A

G

Remote M Mir irrorin ing is is n not availa ilable le f for Non

  • nStop
  • p Bl

Blade Ser erver ers

A new DR

  • Solution has to be designed. Only two alternatives

are provided: using P9500-SAN or R DF .

Neccessary activities:

  • T

echnical evaluation (concerning R DF once again)

  • Check and update plant requirements
  • Use experience of some customers
  • Consider operational efforts and risks
  • Consider costs
  • Provide proposal for management decision
slide-41
SLIDE 41

We We wor

  • rk toget

ether wi with HP to to pr provide de the he PLUS-in infra ra- struct uctur ure wich meet ets the he fut utur ure req equirem emen ents of

  • f MBC

BC

Our demands :

  • long term perspective for the NonStop platform
  • midrange-systems located at each plant
  • appropriate DR
  • solution for each plant
  • standardized configurations based on unique revision levels in all components
  • ver lifecycle of 5 to 7 years
  • NonStop infrastructure which is cost-efficient in terms of hardware, software

licences, maintenance, operations

  • effective support and services worldwide
  • Dr. Heinz-Michael Nitzschke, Daimler AG
slide-42
SLIDE 42

Thank y you

  • u for
  • r y

you

  • ur attention
  • n !

42

  • Dr. Heinz-Michael Nitzschke, Daimler AG

42