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D I G I TA L M AG A Z I N ES A N D M E M B E RS H I P A S S O C I AT I O N S

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Teresa Anderson Editor-In-Chief Security Management Magazine

A P P S , R E P L I C A S A N D R E S P O N S I V E D E S I G N : W H I C H F O R M A T O F D I G I T A L M A G A Z I N E S I S R I G H T ?

WHO WE ARE

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• Individual membership
• 35,000 global members
• Managers in large organizations
• Leaders in the security industry
• Skew older and conservative

D I G I T A L M A G A Z I N E S A N D M E M B E R S H I P A S S O C I A T I O N S

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• 2012
• Our first attempt at digital
• Swapped the print version out for digital three

issues a year with plans to go fully digital

• Less copy, more interactive elements
• Each page had to have one interactive element

FLIPBOOK

D I G I T A L M A G A Z I N E S A N D M E M B E R S H I P A S S O C I A T I O N S

RESULTS

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• Anger from all sides
• Advertisers refused to create interactive ads
• Advertisers did not move ads to other print issues so revenue was lost
• The readers were furious
• Abandoned after one year

D I G I T A L M A G A Z I N E S A N D M E M B E R S H I P A S S O C I A T I O N S

LET ’S TRY THIS AGAIN

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• We learned our lesson, we thought
• We did our research
• People adored the print version. A digital version of the magazine would

provide options for international members

• Reviewed the technology and bid out the project

D I G I T A L M A G A Z I N E S A N D M E M B E R S H I P A S S O C I A T I O N S

TABLET APP

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• Adobe
• In 2014, we went all in and contracted with Adobe at $35,000 a year for

three years

• We chose Adobe because of the interactive elements we could produce
• Issues were downloadable, did not require connectivity
• Launched the first tablet app edition with the first redesigned print issue

D I G I T A L M A G A Z I N E S A N D M E M B E R S H I P A S S O C I A T I O N S

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• Designed and published

in-house

• Trained 5 employees on

app production

• Integrated into the

existing production cycle

TECHNICAL DETAILS

D I G I T A L M A G A Z I N E S A N D M E M B E R S H I P A S S O C I A T I O N S

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ADDED VALUE

D I G I T A L M A G A Z I N E S A N D M E M B E R S H I P A S S O C I A T I O N S

WHAT WENT WRONG

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• It was beautiful
• Less than 10 percent adoption rate
• The readers decided that the print

magazine was enough

• Advertisers were not interested

D I G I T A L M A G A Z I N E S A N D M E M B E R S H I P A S S O C I A T I O N S

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METRICS

D I G I T A L M A G A Z I N E S A N D M E M B E R S H I P A S S O C I A T I O N S

100 200 300 400 500 600 700 800 900 1000 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15

Reader Trends

Unique Readers 500 1000 1500 2000 2500 3000 May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar

Total Launches

READER RESPONSE

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• “I’ll never go digital.”
• “I just want to take my magazine
• n the plane.”
• “I’ll just read it on my phone.”

D I G I T A L M A G A Z I N E S A N D M E M B E R S H I P A S S O C I A T I O N S

WHAT WENT WRONG

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• Readers were not interested in digital
• Advertisers were not interested in digital
• While we went to the tablet, the world moved to

the smartphone

• We now have a pdf imprint of the magazine for

international members but readership is low

D I G I T A L M A G A Z I N E S A N D M E M B E R S H I P A S S O C I A T I O N S

THE FUTURE

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• Our digital direction is evolving
• Mobile first, emphasis on the

smartphone

• Responsive to any environment
• Content for the platform

D I G I T A L M A G A Z I N E S A N D M E M B E R S H I P A S S O C I A T I O N S

Teresa Anderson teresa.anderson@asisonline.org

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D I G I T A L M A G A Z I N E S A N D M E M B E R S H I P A S S O C I A T I O N S