Crowdsourcing for Social Agenda: Additional Income for Lower Income - - PowerPoint PPT Presentation
Crowdsourcing for Social Agenda: Additional Income for Lower Income Community DIGITAL MALAYSIA A component of Malaysias National Transformation Programme A holistic approach to accelerate Digital Economy Creating an ecosystem that promotes
Creating an ecosystem that promotes pervasive use of Digital Technology in all aspects of the economy, to connect communities globally and interact in real time, resulting in increased GNI, enhanced productivity and improved standards of living. MDeC is the Government Agency driving the Digital Malaysia Programme across all sectors
Mobile penetration rate is 128.7%
SUPPLY
63% Internet user in Malaysia population
CONSUMPTION
81% national fixed line and wireless broadband penetration rate in populated areas
INFRASTRUCTURE
Over 3,000 ICT companies in Malaysia
More than 5,500 IPs developed by MSC Malaysia Status Companies M-commerce RM467mil e-Commerce RM1.97 billion in 2011 39.1% (11.2 mil) Facebook penetration rate
Sources: Economist Intelligence Unit; IIMF, International Telecommunication Union; speedtest.net; Gartner; Ovum; World Bank; Pyramid; United Nations; World Economic Forum; ComScore; Magna Global; Euromonitor; BCG analysis. Note: Several countries imputed due to lack of available data, R2=0.8032
BCG e-intensity score
150 100 50
Per-capitaGDP (2010)
80 60 40 20 Luxembourg United States United Kingdom Turkey Switzerland Sweden Spain South Africa Slovenia Slovakia United Arab Emirates Singapore Saudi Arabia Russia South Korea Portugal Poland Norway New Zealand Netherlands Morocco Mexico Japan Italy Israel Ireland Indonesia India Iceland Hungary Hong Kong Greece Germany France Finland Estonia Egypt Denmark Czech Republic China Chile Canada Brazil Belgium Austria Australia 200
Natives Players Laggards Nascent Natives
Malaysia
Create new sources of income/ revenue Enhance productivity of government, businesses and citizens Create participatory opportunities Encourage innovation in domestic companies Enable global market expansion
Utilise Digital Technology to:
1 2 3 4 5
Crowd sourc sourcing Agg Aggre regated demand Clou loud co computin ing Dyn Dynamic pric icing
– Bottom 40% of the population in term of household income level – Less than RM2,300 per month (based on 2009 benchmark)
the poor group, and the remaining 90.6% within the low income households group.
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National average
RM4,025 p.m.
Income per household B40 average
RM1,440 p.m.
income per household # of B40 populaiton
~ 10 Mil
1. Limited economic mobility as majority have not graduated from high school
& work in low-income jobs
2. Household income growing slower than Cost of Living 3. Rising Cost in healthcare and education 4. Accessibility to intervention programmes provided by Government
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Self-Sustenance & Societal Well-being for B40 Raise disposable income by creating more income generating platforms. Raise skill sets and ICT literacy and widen opportunity to participate in B40 income generating programmes Heighten the level
and accessibility to B40 programmes Transforming B40 to become prosumer netizens 1 2 3 4
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Phase 1: 2013 - 2014 Phase 2: 2015 - 2017 Phase 3: 2018 - 2020 Demand / Opportunities Community Stakeholders Key Resources
Income Generation Platforms Income Generation Platform: Capturing Global Demand/Market Share
1 1 4
Work Packages for B40s
1
Community awareness, outreach and training: Target Segment 1
2 3
Target Segment 2 Target Segment 3
Underemployed IT Literate School Leavers IT Literate Semi-skilled IT Illiterate
Strategic Alliances with job provider, platform provider, partners & Ministries/Agencies
1 2 4
Channels to amplify outreach (with ready opportunities)
3
Leverage on existing infrastructures such as Community Centres & Industry Cluster Programmes i.e. CMC
2 3
2013 2014 2015 2016 2017 2018 2019 2020
Improve income and quality of life of the B40 community
Crowdsourcing / Microsourcing to Generate Income
Provide access to new income opportunities via digital means to the B40 Community and at the same time connect businesses with untapped talent across the B40 community.
Facilitating Social Uplift
Impacting B40 positively by bringing greater and more holistic programmes to the rakyat in a highly targeted manner through IT-enabled systems Help the B40 community gain higher quality of life. By introducing new sources of income powered by digital technologies and by instilling entrepreneurial spirit in them.
The micro-sourcing concept
Micro sourcing, also called micro-tasking, is the distribution of well-defined discrete tasks (micro tasks) to a (potentially large) group of networked users (task workers) through the internet. Micro-sourcing makes use of the latent workforce to complete these tasks in a distributed way. These tasks can be completed under flexible circumstances (time, location) and only require basic internet connected devices such as:
Key Target Groups within B40
Although anyone can participate as task worker, it especially offers opportunities to people
increase their income. These include:
work full-time)
work
Enhanced Intermediate Basic Advanced Aspirational
i.e. census taking, price watch, clicking
processing - i.e. forum moderation
bookkeeping, voice overs, virtual assistance, etc.
writing, programming, graphic design, web design, etc.
Skill level requirement Examples of potential micro- tasks
With almost no special skill requirements, these jobs offer a clear
Job / Funding Providers Platform ICT Infrastructure Task Workers Enablers
Domestic International Private Sector Public Sector Platform Certification Niche / Focus Areas Computing & Connectivity Cloud Computing Personal Devices Public Telecentres Micro Worker Development Community Champions Governance Policies Incentives
Harnessing Domestic and International Market Capacity and Capability Building Leverage and utilize existing infrastructure Uplift and enhance capability of the supply side Instruments to expedite growth of local crowd sourcing industry
Business Process Management Education
Development of B40 Crowd labour
work management and transaction
labour pool Development of Local Demand & Capturing International (Jobs Provider)
concept, opportunities and benefits
local corporations (can be part of CSR)
Malaysian as crowd labour
(micro tasks providers)
Development of Local Crowdsourcing Ecosystem
Supply Demand Local Ecosystem
Micro workers in rural areas started earning RM25-RM75 for 3 hours of micro works Survey Data Compilation Pre-school teachers developing education content via micro
income RM50 for 2 hours work Content Development Micro workers from B40 in urban / suburban earning RM55-RM70, doing marketing jobs for duration
Darzy Norhalim Multimedia Development Corporation
www.mscmalaysia.my