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Shai Korman 3/16/2020
Shai Korman 3/16/2020
Crisis Communications Foundation for Jewish Camp March 16, 2020 - - PowerPoint PPT Presentation
Crisis Communications Foundation for Jewish Camp March 16, 2020 - - PowerPoint PPT Presentation
Crisis Communications Foundation for Jewish Camp March 16, 2020 Shai Korman 3/16/2020 What is Crisis Communications? Shai Korman 3/16/2020 Shai Korman 3/16/2020 "Whoever is careless with the truth in small matters cannot be trusted
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Shai Korman 3/16/2020
"Whoever is careless with the truth in small matters cannot be trusted with important matters."
- -Albert Einstein
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Shai Korman 3/16/2020
Who do you NEED? Who do you WANT? Who is MISSING?
Leaders: Assemble Your Team
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Shai Korman 3/16/2020
Who is your audience?
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Shai Korman 3/16/2020
Peripheral Medium Priority Affected Central
Stakeholders Map Audience Map
Low Low High High
Stakeholder Power Stakeholder Interest
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Shai Korman 3/16/2020
What is your message?
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Shai Korman 3/16/2020
Anatomy of a Message
- Express empathy
- Demonstrate vigilance:
WE ARE HERE
- Detail action
- Credible sources
- Call to action:
GIVE YOUR AUDIENCE A JOB
- Follow-up and next steps
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Shai Korman 3/16/2020
Battle Rhythm
- Tell your audience when
they are going to hear from you
- Numbers at regular
intervals
- Don’t announce action
without facts and plan
- Repeat, Repeat, Repeat
- Communicate all at once
and avoid broken telephone
- Be available
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Shai Korman 3/16/2020
IT’S OK TO SAY “I DON’T KNOW” YOU ARE MAKING THE BEST DECISION WITH THE BEST INFORMATION YOU HAVE NOW
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Shai Korman 3/16/2020
Message Discipline and Delivery
Top Line Messages Thematic Talking Points
Hard Q&A
Experts
Staff
Leadership & Communications Leads Relevant Stakeholders & Validators
Peripheral Medium Priority Affected Central
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Shai Korman 3/16/2020
Reading and Reacting to Crises
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Shai Korman 3/16/2020
Cycle of Crisis Communications
Communicate to Audiences Feedback Gather Facts & Analyze Scenario Changes Calibrate Response
Calm Trust Leadership Transparency
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Crisis Scenario Matrix
Optics Legal
Health & Safety
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Products and Tools
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Media Relations
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Shai Korman 3/16/2020