Crisis Communications Foundation for Jewish Camp March 16, 2020 - PowerPoint PPT Presentation

Feb 07, 2023 •288 likes •490 views

Crisis Communications Foundation for Jewish Camp March 16, 2020 Shai Korman 3/16/2020 What is Crisis Communications? Shai Korman 3/16/2020 Shai Korman 3/16/2020 "Whoever is careless with the truth in small matters cannot be trusted

Crisis Communications Foundation for Jewish Camp March 16, 2020 Shai Korman 3/16/2020
What is Crisis Communications? Shai Korman 3/16/2020
Shai Korman 3/16/2020
"Whoever is careless with the truth in small matters cannot be trusted with important matters." --Albert Einstein Shai Korman 3/16/2020
Leaders: Assemble Your Team Who do you NEED ? Who do you WANT ? Who is MISSING ? Shai Korman 3/16/2020
Who is your audience? Shai Korman 3/16/2020
Stakeholders Map Audience Map High Peripheral Medium Stakeholder Priority Power Affected Central Low Stakeholder High Low Interest Shai Korman 3/16/2020
What is your message? Shai Korman 3/16/2020
Anatomy of a Message Express empathy ● Demonstrate vigilance: ● WE ARE HERE Detail action ● Credible sources ● Call to action: ● GIVE YOUR AUDIENCE A JOB Follow-up and next steps ● Shai Korman 3/16/2020
Battle Rhythm Tell your audience when ● they are going to hear from you Numbers at regular ● intervals Don’t announce action ● without facts and plan Repeat, Repeat, Repeat ● Communicate all at once ● and avoid broken telephone Be available ● Shai Korman 3/16/2020
YOU ARE MAKING THE BEST IT’S OK TO SAY DECISION WITH “I DON’T KNOW” THE BEST INFORMATION YOU HAVE NOW Shai Korman 3/16/2020
Message Discipline and Delivery Peripheral Top Line Messages Medium Leadership & Priority Communications Leads Thematic Talking Points Affected Staff Relevant Stakeholders Hard Q&A Experts Central & Validators Shai Korman 3/16/2020
Reading and Reacting to Crises Shai Korman 3/16/2020
Cycle of Crisis Communications Calibrate Communicate Response to Audiences Calm Trust Leadership Gather Facts Transparency & Analyze Feedback Scenario Changes Shai Korman 3/16/2020
Crisis Scenario Matrix Optics Health Legal & Safety Shai Korman 3/16/2020
Products and Tools Shai Korman 3/16/2020
Shai Korman 3/16/2020
Media Relations Shai Korman 3/16/2020
Shai Korman 3/16/2020
Questions? Shai Korman | kormans@gmail.com Shai Korman 3/16/2020

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