Cranberry Mochi Ocean Spray Product Development Team Ocean Spray - - PowerPoint PPT Presentation

Cranberry Mochi

Ocean Spray Product Development Team

Ocean Spray Competition

 Innovative food/beverage  Shelf-stable Product  Main Ingredient: concentrated cranberry juice.  Target Market  Millennials (ages 15-35) Judging Critera – Part 1

• concept originality
• %cranberry concentrate
• market potential
• product health benefits

Part 2

• technical feasibility
• prototype
• appearance/flavor/aroma/texture

CRANBERRY MOCHI

 Out of home dessert consumption ↑  Small sample size  less guilt  Merging global flavors to create new and exciting combinations  Adding ethnic flavors to recognizable foods

 Manage Calorie intake  Lower sugar  Healthy Snacks

Millenials Dessert Trends Ethnic Fusion Health Conscious

Trends: bite-sized & snack-on-the-go

 Craveable finger food

 1 in 5 of the best-selling new foods (2012) was bite-sized; 45% consumers want snacks that can be eaten on the go (IRI 2012a; Wyatt, 2013).

 Why are bite-sized snacks gaining popularity?

 Elegant designs that pleasing to eyes  Sharing friendly  Sampler – enable exploration of wider flavor options

 The on-the-go trend

 Consumers are on the go now more than ever due to the ever increasing pace

• f life, and in response to this one the go trend, snack foods are mobilizing just to

catch up.

Trends: Ethnic Fusion

 Western (Cranberry) + Eastern (Rice)  Substitute red bean filling with an American or western flavor

 Peanut butter?  Pumpkin?  Dulce de leche?

Trends: Health Conscious

Main Ingredients:

 Cranberry  Highest total phenolics 1  Highest antioxidant activity

1

 High fiber  Rice Flour  No wheat ALLERGEN  Gluten FREE

How to make it Healthier:

 Milk Protein Isolate  Good source of protein  Sugar Substitute (Stevia)  Low calorie  Natural  Nuts (may use as coating)  Calcium  Anti-heart diseases  Essential amino acids

 Technical Challenges

 Shelf-stable product  Packaging

 Health & Nutrition

 Protein & Fiber

 Market Challenges

 Texture that is appealing to American Millennials.

 Chewy vs. crunchy

 What other components can be added to the food to make it more appealing?

 Peanut butter?  Dulce de leche?  Other fruit flavor?