Corporate Presentation MISSION: TO BE A WINNER IN LIFE, IN RACING, - - PowerPoint PPT Presentation

Corporate Presentation

MISSION: TO BE A WINNER – IN LIFE, IN RACING, IN NASCAR. A big call for a teenager from a small rural town of 1400 people in Australia, but now in his early 20’s and embedded in Charlotte, North Carolina, USA, Bronson Butcher is taking a big swing at it. This document provides an insight to the journey thus far, future plans, and shows the opportunities that sponsors and partners have to promote their brand, product and message, into increasingly complex markets.

Born June 14th, 1993 Hometown Holbrook, NSW, Australia (central to Sydney and Melbourne) Currently living Huntersville, North Carolina, USA Education 1999-2005 Primary school at St Patrick’s Holbrook, where he was awarded; top academic for his last year 2006-2011 Trinity College of Albury, NSW. Achieving good results in Physics, Advance Maths, Design and technology, and Business. Also sports captain and represented the school in swimming and running, including racing cross country at state level. Family Julian (Dad), Susan (Mum) and Hope (sister) Interests Fitness. Have competed in triathlon and endurance bike rides. Basketball, music, modifying cars, time with friends.

• Currently employed at GMS Racing as interior specialist,

and at the track is tyre specialist and wheel changer. GMS run cars in the ARCA series plus Spencer Gallagher, Joey Coulter and Max Gresham in the NASCAR Camping World Truck Series.

• Is racing, and winning in Karts – dirt speedway and

road course Legend cars – asphalt speedway and dirt speedway And plans to race the extremely competitive Late Model class in 2015. He aims to hone his skills in this class then progress through the K & N series and NASCAR trucks. He is also keen to utilise his skills in the engineering, business and management aspects of motorsports.

Meet Bronson Butcher

Started competing in karts as an 8 year old and by 2004 was winning many a podium in regional events,

• n road course, dirt and

speedway. Moved up to junior karts. ˚ Placed 3rd in state speedway titles. ˚ Had first racing trip to the US, highlight being a victory at Arizona Karting Association Speedway. Increased sponsorship enabled racing of the high powered Junior Rotax class Victory at City of Wodonga Titles, Riverina Cup and final of NSW Southern Zone series. Junior champion NSW state speedway title. ˚ Competed in “Legend” cars

• n NASCAR sanctioned

asphalt speedways in Las Vegas, USA, with Spencer Clark Development Team, and in Los Angeles with TEI Motorsport. ˚ Victory at the City of Wodonga kart titles ˚ Held 2 lap records at Albury Wodonga kart track. Spent 10 weeks in the US with the Spencer Clark Development Team, and competed in 11 races

• f the “legend” cars at

the “Bullring “ asphalt speedway, Las Vegas, including outright victory in the development class on his 16th birthday. Bronson’s parents did not attend this trip due to time and financial constraints. Further racing in Legend cars in the US, this trip including “The Bullring” Las Vegas, Toyota Speedway, Los Angeles, Spring Mountain Road Course, Las Vegas, and Infineon Raceway, San Francisco. Achieved several Semi Pro class wins and podiums. Also spent 2 days testing an S2 Late Model racecar in Los Angeles with High Point Racing and worked with the pit crew on an HPR late model car on race night. ˚ Worked closely with the teams to maintain and set up the race cars ˚ Purchased race prepared Ford Falcon sedan and practiced at Winton Motor raceway and Wakefield Park, both in Australia. Completed senior year at high school with excellent results in Physics, Advance Maths, Design and technology, and Business. Developed and raced V8 Ford Falcon sedan in Improved Production in Australia. Visited North Carolina USA to prepare for relocation there, including being introduced to teams and

• thers by Motorsport

Management International. Relocated to Mooresville North Carolina USA and commenced work with GMS Racing. Attended Performance Pit Crew training program. Raced road course karts. Competed in Legend World titles in Las Vegas. Role developed with GMS Racing, attending ARCA and NASCAR events around USA most weekends. Raced 8 rounds in the #23 Allegiant Air legend car in the Summer Shoot Out Series at Charlotte Motor Speedway. Raced several events in his

• wn dirt speedway kart.

2nd in DNQ kart series. 1st in Sunoco kart series. 1st in DNQ dirt race at Millbridge Speedway. Over the wall pit crew work in ARCA and Nascar truck series.

Career highlights

2002-2007 2008-2009 2010 2011-2012 2013-2014

Motorsport is

Motorsport is the 2nd most watched sport on television

in Australia and the USA

The 3rd most attended spectator sport in Australia, and

#1 in the USA with 17 of the top 20 highest attended sporting events

more fortune 500 companies participate in NASCAR

than any other sport

the 2nd largest sport in the world in television and

spectator share.

Driving cars is something that 99% of the population

participates in regularly, giving a greater degree of connection to the sport

Unrivalled passion and adrenalin, creating the strongest

emotional connection to fans

In no other sport is the individual’s very existence so

directly dependant on and answerable to their sponsors, giving sponsors confidence of elite professionals who are able to naturally live out the values acceptable to consumers and treating the sponsors brand with respect

Research shows motorsport fans very brand loyal and

will support businesses / products involved in the motor racing they attend or watch Bronson Butcher Motorsport (BBM) is;

Bronson appreciates the obligations of being a brand

ambassador, and has attracted a quality group of people around him.

OGA Creative Agency brings website, photography and

consulting for branding and image

BBM will be a conduit between the sponsor and their

target market

BBM provides the experiential dimension to a sponsors

promotional package

BBM provides a ‘money can’t buy’ experience for

sponsors clients and staff through ride days, event tickets, pit and workshop tours

BBM provides powerful networking opportunities for

sponsors and clients

BBM is experienced in writing press releases which are

well received in print, electronic and web media, both general and motor sport specific

BBM records photos and video footage of its activities,

including its own onboard cameras, and combines it with footage and photos from other sources to produce visual accounts that are utilized in news reports and promotion, TV productions

BBM provides unique opportunities for product

placement / brand id at race events, functions and social situations, and image / physicality can be used in sponsors own promotion

BBM has developed a high profile in Australia

and in the US

Our race operation can be made carbon neutral,

creating a high profile ‘real world’ working model, building a positive connection to the audience and

• pening up a fantastic array of opportunities for any

business that aligns itself with Bronson Butcher Motorsport

BBM has developed a large web presence

Website: www.bronsonbutcher.com Twitter: www.twitter.com/bronsonbutcher Facebook: www.facebook.com/bronson.butcher.motorsport You Tube: www.youtube.com/user/bronsonbutcher3 Linked In: http://au.linkedin.com/pub/julian-butcher/21/197/a64

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Contact

• Julian or Bronson Butcher

Email info@bronsonbutcher.com Mobile (61) 438 211 905 Post PO Box 181, Holbrook, NSW 2644 Australia

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• You have a product, brand or message and want

value for money promotion and/or an exciting experiential component to your marketing plan and corporate image?

• Contact us now to discuss your specific needs

and we may be able to help you achieve your goals as well

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