Home Technology and Lighting Control Erik Anderson National Sales Manager Lutron Electronics Residential Construction (484) 809-3867 eanderson@lutron.com
Goals for today To make you think about how “technology” products consumers are buying for only $100s can effect their decision to become your customer Identify some of these technology advances that are directly related to your projects What resources are out there to help
Change Creates Opportunity “What if I told you someday real soon every new construction/remodeling project you did would have as a standard: Automated lights, window treatments and thermostats …and the customer will expect that they will all be controlled from their smart devices? Would you say I’m crazy?” What if it’s true?
Consider these Facts Regarding the Development of “Modern Technology”
The Power of Toys • Every Christmas computer games are almost twice as powerful – memory and processing speed • Video games use more computer power than main frame computers of the previous decade • The Sony Playstation of today, which costs $300, has the power of a military supercomputer of 1997, which cost millions of dollars The world of technology is changing rapidly, are you prepared?
New Reality • The Economy has changed • Technology has changed • Homeowners expectations have changed • Your competition has changed
Some Factors Affecting Your Business
Some Factors Affecting Your Business Competitors Tighter Budgets Energy/Green Media New Homes Smart Devices
Taking Advantage of Consumer Wants VS Much more than $15K $15K • • Smart phone connects Is where you charge the upon entry smart phone at night • Can access music and address book • Can use “voice command” to play music, dial numbers from phone book
When Will Your Projects Catch the Car? Cell Network 3G/4G Internet Remote Mobile App access Server farms Alerts Remote connection Control while away from home Alerts/Notifications Monitor while away from home Etc.
Who Sees the “home” as an Opportunity Internet Search Engine Internet Retailers Cable Companies Security Companies Phone companies
Innovation is the Engine for Change 35% of our current sales are from products we didn’t have 4 years ago.
Home Technologies Marketed to Consumers • LED bulbs/fixtures – Color temperature (Kelvin) & CRI • Remote access to thermostats • Remote access to security systems • Remote access to video cameras • Remote access to lights • Audio (Sonos) • Remote access to everything from your sofa Remote, remote, remote = smart device control!
Who is your guy? Who is the home technology lifestyle guy of the future???
How do I find my guy?
How do I find my guy? • Need to determine what “guy” you need – What technologies do you want to promote? • LEDs, lighting, thermostat, audio, remote access • What brands are “best in category?” – Trade publications, CE Pro, Residential Systems • Connect with the manufacturer – Subcontractor recommendations – Education for your sales team & installation team – Direct connection to new product advances
KEYS TO SUCCESS! • Understand what technologies your customers already have or will have • Ensure the foundation to use those technologies are in your projects • Make sure you are staying on top of trends, they change in a few years not decades
Questions
Thank you Erik Anderson Lutron Electronics (484) 809-3867 eanderson@lutron.com
Whenever your lights, shades and temperature need to be somewhere between on and off, Lutron will be there to control them!
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