CONTRADICTORY RENDERINGS AN EXPERIMENTAL ORIENTED STUDY OF - - PowerPoint PPT Presentation

▶
contradictory renderings
SMART_READER_LITE
LIVE PREVIEW

CONTRADICTORY RENDERINGS AN EXPERIMENTAL ORIENTED STUDY OF - - PowerPoint PPT Presentation

Mar 19, 2024 169 likes •413 views

CONTRADICTORY RENDERINGS AN EXPERIMENTAL ORIENTED STUDY OF PERCEPTION OF CONTENTUAL DEVIATION OF PHOTOREALISTIC VISUALISATIONS MATTHIAS KLAUSER | DIRK STENDEL | HFWU NRTINGEN GEISLINGEN | DLA CONVERENCE | 04. - 06.06.2015 INTRODUCTION

slide-1
SLIDE 1

CONTRADICTORY RENDERINGS

AN EXPERIMENTAL ORIENTED STUDY OF PERCEPTION OF CONTENTUAL DEVIATION OF PHOTOREALISTIC VISUALISATIONS

MATTHIAS KLAUSER | DIRK STENDEL | HFWU NÜRTINGEN – GEISLINGEN | DLA CONVERENCE | 04. - 06.06.2015

slide-2
SLIDE 2

CONTRADICTORY RENDERINGS | MATTHIAS KLAUSER | DIRK STENDEL | DLA CONFERENCE | 04. - 06.06.2015 2

INTRODUCTION

Referendum about the realisation of constuction project Claraturm in Basel (CH) in 2013.

CLARATURM IN BASEL (CH)

Claraturm visualisation by architects Morger & Dettli Manipulated Claraturm visualisation. UBS Media Relations Schweiz

Pro: Additional living space in the city. | Contra: Shade, negative visual impact on the city.

slide-3
SLIDE 3

CONTRADICTORY RENDERINGS | MATTHIAS KLAUSER | DIRK STENDEL | DLA CONFERENCE | 04. - 06.06.2015

Do viewers recognise deviations in photorealistic visualisations?

3

INTRODUCTION

STATE OF RESEARCH

Decoupling of design and depiction. Lordick, D. (2012) Validity, reliability and ethics visualization. Sheppard, S. (2005) Dirty Imagery Rekittke J.; Paar P. (2010) What you see is not always what you get. Downes, M.; Lange E. (2014) Enlightenment Approaches for Digital Absolutism. Paar, P.; Rekittke J. (2006) CLOG: Rendering. May, K.; Hout, J. van den (2012) More responsibility with photorealistic visualisations. Stendel, D. (2012) Urban design competiton „Residential quarter at Egginger Weg“. City of Ulm (2012)

slide-4
SLIDE 4

CONTRADICTORY RENDERINGS | MATTHIAS KLAUSER | DIRK STENDEL | DLA CONFERENCE | 04. - 06.06.2015 4

EMPERICAL EXPERIMENT

TYPICAL PHOTOREALISTIC VISUALISATIONS

Redevelopment Hahnplatz Prüm. Planorama Landschaftsarchitektur

  • Frontop. Changzhou Wanda Plaza, CCI Architecture Design

& Consultng Co.

Accuracy and expressiveness Details Materials Plants Atmosphere and ambience People, animals and plants Time of day and year Light-, color- and weather- effects Depth perception Shadows Shortening of lines and forms Size of elements Overlapping „Color and Air-Perspecitve“

slide-5
SLIDE 5

CONTRADICTORY RENDERINGS | MATTHIAS KLAUSER | DIRK STENDEL | DLA CONFERENCE | 04. - 06.06.2015 5

VISUALISATIONS IN LANDSCAPE ARCHITECTURE VISUALISATIONS IN DESIGN PROCESS / COMPETITONS RECOGNITION OF CONTENTUAL DEVIATIONS EMPIRICAL RESEARCH EXPERIMENT PHOTOREALISTIC VISUALISATIONS

  • FOCUS OF ATTENTION
  • INTENSITY OF

DEVIATION

  • ATMOSPHERICAL

EFFECT

  • PROF. EXPERIENCE OF

VIEWER

LIMITATION OF RESEARCH

EMPERICAL EXPERIMENT

slide-6
SLIDE 6

CONTRADICTORY RENDERINGS | MATTHIAS KLAUSER | DIRK STENDEL | DLA CONFERENCE | 04. - 06.06.2015 6

DEFINITION AND OPERATIONALSATION OF VARIABLES

Contentual deviation (CDe) Difference of an attribute towards its requrement. The substance of the visualisation differs from other parts of the plan in the meaning of different perspecitve proportion or changed design specification. Level of deviation Gradual difference of CDes. Atmospheric effect Features of visualisations like colour and light efffects, relatable objects (people) and human activities These effects primarily evke an emotional reaction of the viewer. Experience The viewer‘s total experience (time and intensity) with profesional visualisations. Focus of attention The viewer‘s directed assimilation of information. Work-hypothesis 1 CDes are not recognised no matter if the focus of attention is on the design or the visual representativeness. Sub-hypothesis 1.1 CDes are not recognised no matter the level of deviation. Sub-hypothesis 1.2 CDes are not recognised no matter the level of atmospheric effect. Sub-hypothesis 1.3 CDes are not recognised no matter the professional experience of the viewer.

FORMATION OF HYPOTHESES

EMPERICAL EXPERIMENT

slide-7
SLIDE 7

CONTRADICTORY RENDERINGS | MATTHIAS KLAUSER | DIRK STENDEL | DLA CONFERENCE | 04. - 06.06.2015 7

  • 3. BRIEFING AND

DIVISION IN EXP. GROUPS

  • 2. SELECTION OF

PROBANDS

  • 4. TOUR AND DATA

COLLECTION

  • 5. EVALUATION AND

CONCLUSION EXPERIMENTAL SETUP

  • 1. PREPARATION AND

MANIPULATION

EMPERICAL EXPERIMENT

COMPETITION TOUR

slide-8
SLIDE 8

CONTRADICTORY RENDERINGS | MATTHIAS KLAUSER | DIRK STENDEL | DLA CONFERENCE | 04. - 06.06.2015 8

EMPERICAL EXPERIMENT

1 2 3 4 5 NO DEVIATION BARELY AVERAGE QUITE VERY MUCH LEVELS OF CONTENTUAL DEVIATIONS

Correct contentual transmission Slight change of

  • bjects, perspective

etc Moderate deviation and change of relevant information Strong deviation and change of relevant information. Barely any consistency between visualisation and design

slide-9
SLIDE 9

CONTRADICTORY RENDERINGS | MATTHIAS KLAUSER | DIRK STENDEL | DLA CONFERENCE | 04. - 06.06.2015 9

EMPERICAL EXPERIMENT

B A C

Looks neutral and

  • sober. Evokes little

interest and other emotions

LEVELS OF ATMOSPHERIC EFFECTS WEAK EFFECT MEDIUM EFFECT STRONG EFFECT

Visualisation with medium atmospheric effect Exeptionally dramatic and aesthetic depiction

slide-10
SLIDE 10

CONTRADICTORY RENDERINGS | MATTHIAS KLAUSER | DIRK STENDEL | DLA CONFERENCE | 04. - 06.06.2015 10

EMPERICAL EXPERIMENT

SCHINKEL-COMPETITION 2014 – SPANDAU IN BERLIN

AUTHORITY Architekten- und Ingenieur-Verein zu Berlin PROFESSIONS Urban Planning | Landscape Architecture | Architecture | Constructive Engineering | Traffic Planning - Streets| Traffic Planning - Rails | Free Arts DESIGNS FOR EXPERIMENT

  • Getaped – Urban Planning
  • Spandau Sequenzen – Landscape

Architecture

  • Promenadenring – Landscape Architecture
  • Havelsprung – Landscape Architecture

URBAN PLANNING AND LANDSCAPE ARCHITECTURE

  • Urban connections of the old town to

bordering city quarterss and tot the river landscape.

  • Carve out and accentuate qualities of open

spaces.

  • Consistent, perceptible and barrier free
  • pen space sequence along the river bank

with connection towards Havel/Spree.

  • Completion and development of

recreational and cultural offerings.

Planning area Schinkel-Competition 2014. Architekten- und Ingenieur-Verein zu Berlin e.V.

slide-11
SLIDE 11

CONTRADICTORY RENDERINGS | MATTHIAS KLAUSER | DIRK STENDEL | DLA CONFERENCE | 04. - 06.06.2015 11

EMPERICAL EXPERIMENT

DESIGN 1: GETAPED DESIGN 2: SPANDAU SEQUENZEN DESIGN 3: PROMENADENRING SP. DESIGN 4: HAVELSPRUNG

I II III I II III V IV V IV VI VII VI VII IX VIII IX VIII

ORIGINAL PROCESSED

PREPARATION OF POSTERS

Design selection criteria

  • Landscape architecture | Urban planning
  • Photorealistic visualisations
  • Award-winning

Manipulation method

  • Manipulate to change CDe and atmospheric effect
  • Even destribution of categories
  • Adjust to match the individual visual style

CDe Lv. 1 CDe Lv. 2 CDe Lv. 3 CDe Lv. 4 CDe Lv. 5

  • Atm. Eff.
  • Lv. A
  • Atm. Eff.
  • Lv. B
  • Atm. Eff.
  • Lv. C
slide-12
SLIDE 12

CONTRADICTORY RENDERINGS | MATTHIAS KLAUSER | DIRK STENDEL | DLA CONFERENCE | 04. - 06.06.2015 12

EMPERICAL EXPERIMENT

SPANDAU SEQUENZEN

3C 4C 2B 5C V: Pocketpark with view on the Townhall Square IV: View from Lindenpromenade to the mouth of the river Spree

Spandau Sequenzen. Hamacher, F.

slide-13
SLIDE 13

CONTRADICTORY RENDERINGS | MATTHIAS KLAUSER | DIRK STENDEL | DLA CONFERENCE | 04. - 06.06.2015 13

EMPIRICAL EXPERIMENT

PROMENADENRING SPANDAU

1B 1B 4B 1B VII: View on old-town-Terraces VI: View from harbour towards the mouth of the river Spree

Promenadenring Spandau. Thieme, J. Müller, J.; Holk, H.; Rösner, P.

slide-14
SLIDE 14

CONTRADICTORY RENDERINGS | MATTHIAS KLAUSER | DIRK STENDEL | DLA CONFERENCE | 04. - 06.06.2015 14

DATA COLLECTION

SYSTEMATIC OBSERVATION

1. The urban connection between the river landscape and the surrounding quarters is adequate. 2. The sequence along the riverbank is consistent and can be experienced and the water is accessible. 3. Use and cultue offerings are extended and supplemented in a reasonable way. 4. Qualities of relevant open spaces are emphasized convincingly and are worked out in high detail. 5.a The concept is conclusive and creates an indipendant identity. 5.b The visualisations are representative for the design. Recognition of CDes Specific design and visualisation Time Specific question of the survey Statement of probands Not at all Barely Average Very much Quite

SURVEYS

slide-15
SLIDE 15

CONTRADICTORY RENDERINGS | MATTHIAS KLAUSER | DIRK STENDEL | DLA CONFERENCE | 04. - 06.06.2015 15

EVALUATION AND CONCLUSION

PREPA- RATION, SELECTION AND BRIEFING TOUR AND DATA COLLECTION EVALUATION AND CONCLUSION PERFORMANCE OF THE EXPERIMENT EG 1

Conclusiveness

  • f concept

EG 2

Representative

  • ness of visuals

SYSTEMATIC OBSERVATION SURVEYS DIVISION IN GROUPS

H1 Focus of attention SH1.1 Level of CDe SH 1.2 Atmospheric effect SH 1.3

  • Prof. experience
slide-16
SLIDE 16

CONTRADICTORY RENDERINGS | MATTHIAS KLAUSER | DIRK STENDEL | DLA CONFERENCE | 04. - 06.06.2015

  • 4. Rank

RATING OF THE GROUPS

16

  • 3. EVALUATION AND CONCLUSION

PROBANDS 57 probands | 15 groups SUB GROUPS EG 1 EG 2 26 probands | 7 groups 31 probands | 8 groups SEMESTER B-LA 2 B-LA 4 B-LA 6 M-LA 4 20 probands | 4 groups 10 probands | 3 groups 24 probands | 7 groups 3 probands | 1 group AVERAGE TIME PER TOUR 19 minutes DATES OF EXECUTION

  • 02. - 05.06.2014
  • 1. GETAPED
  • 3. PROMENADEN-

RING

  • 4. HAVELSPRUNG
  • 2. SPANDAU

SEQUENZEN

GENERAL RESULTS

  • 1. Rank
  • 2. Rank
  • 3. Rank
slide-17
SLIDE 17

CONTRADICTORY RENDERINGS | MATTHIAS KLAUSER | DIRK STENDEL | DLA CONFERENCE | 04. - 06.06.2015 17

EVALUATION AND CONCLUSION

WORK-HYPOTHESIS H1

CDes and Focus of attention

SUB-HYPOTHESIS H1.1

CDes and Level of deviation

DISCUSSION

slide-18
SLIDE 18

CONTRADICTORY RENDERINGS | MATTHIAS KLAUSER | DIRK STENDEL | DLA CONFERENCE | 04. - 06.06.2015 18

EVALUATION AND CONCLUSION

SUB-HYPOTHESIS H1.2

CDes and level of atmospheric effect

SUB-HYPOTHESIS H1.3

CDes and professional experience

slide-19
SLIDE 19

CONTRADICTORY RENDERINGS | MATTHIAS KLAUSER | DIRK STENDEL | DLA CONFERENCE | 04. - 06.06.2015 19

EVALUATION AND CONCLUSION

STATISTICAL TEST OF THE HYPOTHESIS H 1

Focus of attention

Design | Visualisation 2 | 5 2 | 4 2 | 3 4 | 5 3 | 4 3 | 5 A | B A | C B | C LA 2 | LA 4 LA 4 | LA 6 LA 2 | LA 6 LA 2 | IMLA 4 LA 4 | IMLA 4 LA 6 | IMLA 4 H 1.1

Level of deviation

H 1.2

Level of atmospheric effect

H 1.3

Professional experience

slide-20
SLIDE 20

CONTRADICTORY RENDERINGS | MATTHIAS KLAUSER | DIRK STENDEL | DLA CONFERENCE | 04. - 06.06.2015 20

EVALUATION AND CONCLUSION

STATISTICAL TEST OF THE HYPOTHESIS H 1

Focus of attention

Design | Visualisation 2 | 5 2 | 4 2 | 3 4 | 5 3 | 4 3 | 5 A | B A | C B | C LA 2 | LA 4 LA 4 | LA 6 LA 2 | LA 6 LA 2 | IMLA 4 LA 4 | IMLA 4 LA 6 | IMLA 4 H 1.1

Level of deviation

H 1.2

Level of atmospheric effect

H 1.3

Professional experience Only strong deviations are recognised. Focusing the attention do not increase the chance of recognizing CDes. Atmospheric effects distract from content. Professional experience do not change the recognition of CDes.

slide-21
SLIDE 21

CONTRADICTORY RENDERINGS | MATTHIAS KLAUSER | DIRK STENDEL | DLA CONFERENCE | 04. - 06.06.2015 21

EVALUATION AND CONCLUSION

CONCLUSION AND OUTLOOK

Creation process Creating PRVs as correct as possible (one-to-one simulation) Competitons Test in preliminary process or separate surveyor in process. Research possibilities

  • Different professions

(e.c. architecture, urban design)

  • CDes in visualisation

OUTLOOK Not enough critical approaches towards PRVs in decisive planning decisions. SUGGESTION

Transmission towards competition jury

  • Experience does not effect CDe recognition
  • Sachjury (Subject-panel) are comparable with students.

How many decisions were made based on misguided Information?

slide-22
SLIDE 22

22

THANK YOU FOR YOUR ATTENTION

slide-23
SLIDE 23

CONTRADICTORY RENDERINGS | MATTHIAS KLAUSER | DIRK STENDEL | DLA CONFERENCE | 04. - 06.06.2015 23

TABLE OF LITERATURE AND ILLUSTRATIONS

LITERATURE

Architekten- und Ingenieur-Verein zu Berlin e.V. (2014) 159. AIV-Schinkel-Wettbewerb 2014 Dokumentation. Spandau bei

  • Berlin. Online verfügbar unter http://www.aiv-

berlin.de/uploads/aiv_sw_2014_broschuere_.pdf, zuletzt geprüft am 16.05.2014. Hans-Peter W. (2014) Wie der Basler Claraturm plötzlich grösser wurde. Tages-Anzeiger. Online verfügbar unter http://www.tagesanzeiger.ch/schweiz/standard/Wie-der- Basler-Claraturm-ploetzlich-groesser-wurde/story/29305683, zuletzt geprüft am 06.05.2014. Sheppard, S. (2005): Validity, Reliability and Ethics in

  • Visualization. In: Eckart Lange und Ian D. Bishop (Hg.):

Visualization in landscape and environmental planning. Technology and applications. London, New York: Taylor & Francis, S. 72–97. Stadt Ulm (2012): Städtebaulicher Realisierungswettbewerb „Wohnquartier am Egginger Weg“. Online verfügbar unter https://www.competitionline.com/upload/downloads/132xx /13290_Auslobung%20WB%20Wohnquartier%20Egginger%2 0Weg%20Ulm.pdf, zuletzt geprüft am 07.08.2014. Lordick, D. (2012): Die Entkopplung von Entwurf und

  • Darstellung. In: Competition

May, K.; Hout, J. van den (2012): Rendering. [Brooklyn, NY]: CLOG (CLOG, August 2012). Köhler, M. (2013): Der Schein vom Stein. Online verfügbar unter http://dabonline.de/2013/05/31/der-schein-vom- stein-renderings/, zuletzt geprüft am 07.08.2014. Stendel, D. (2012): Mehr Verantwortung mit fotorealistischen

  • Darstellungen. In: Competition: Magazin für Architekten, Ingenieure

und Bauherren (2), S. 94

ILLUSTRATIONS

Manipulated Claraturm visualisation. UBS Media Relations Schweiz Claraturm visualisation. Morger & Dettli

  • Frontop. Changzhou Wanda Plaza, CCI Architecture Design &

Consultng Co. Redevelopment Hahnplatz Prüm. Planorama Landschaftsarchitektur Spanau Sequenzen. Frithjof Hamacher, F. – Student of landscape architecture Promenadenring Spandau. Janina Thieme - Student of landscape architecture; Julia Müller – Landscape architecture; Henning Holk – Landscape architect; Philipp Rösner – Landscape architecture