Content structure breakdown, re-use of components and the importance - - PowerPoint PPT Presentation

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Frankfurt Book Fair 2010 Supply Chain Meeting Frankfurt, 5 October 2010

Content structure breakdown, re-use of components and the importance of metadata Carl Mann

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Klopotek & Global Customers and Offices Worldwide

• Publishing expertise and the leading solution for both print and online publishing products
• 350+ publishing customers in 150+ locations worldwide
• 5,000+ days per year of new product enhancements
• 14,000+ users with multiple language user interfaces
• 180+ certified publishing software professionals

New York Parsippany London Amsterdam Berlin Munich

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Selected References

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New challenges are caused by the digitization of content

The proliferation of media formats and variants requires a new approach to content and metadata management.

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Challenges for the publishers of multimedia products

number

• f items

to manage, produce and sell Time Internet

• growing variety in formats
• challenge of managing the re-usability of components
• different production processes and workflows
• number of components to create a title or

work is exploding

• each component has different attributes and

requires different management

• increasing complexity of production processes
• more product variants, shorter production time

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Low Level of Complexity The same content in many different formats.

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Rising Level of Complexity The work divides into different parts.

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… and beyond Content can be re-assembled to create new products.

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Challenges of the digitization

• Multiple product formats
• Re-use in different products
• Different metadata structures
• Royalties for content components

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Components in multimedia products

Chapters Paragraphs Tracks Text Animations /flash Pictures Game E-Book content CD & DVD Website Content for mobile device(s) Tracks Different -Book formats Booklet Apps

Attributes

• …
• Name
• Duration
• Quality/ bit rate
• Format
• Rights
• …
• …
• ISTC
• Origin ISTC
• No. of words
• Font
• Language
• Rights
• …

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PCM – Product Component Manager

• Element Type = Audio Element
• Name
• Title
• Subtitle
• Content type
• Medium format
• Audio format
• System requirements
• Software requirements
• Copy protection
• Access requirement
• Cavity number
• Number of audio tracks (to be calculated Sum of parts)
• Duration (min.) (to be calculated Sum of parts)
• Languages
• Packaging
• Booklet

Attribute Types String Number Boolean DropDown Function (SUM) List of [ ] Value pairs (type + value)

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Questions to be answered

• How do I manage the new product attributes in a well structured,

transparent and cost efficient way?

• How do I manage my content structures and components logically?
• How do I manage my content and the metadata technically?
• How do I structure and process the re-use of content components?
• How do I manage my rights and royalties?

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Assumptions regarding rights and royalties on component level

I don’t want to be obliged to create a separate contract for each piece of content. I want to agree on all component specific rights and royalties in my usual author’s contract. I don’t want to be forced to set up all granular component details when creating a new product idea and while negotiating with the author. I don’t want to define the royalty rules per single component. I always want to be sure about the exploitation rights regarding my products and the various content components.

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Metadata formats and standards

MPEG-7 ■ MPEG-21 ■ Dublin Core ■ BibTeX ■ Encoded Archival Description (EAD) ■ Encoded Archival Context (EAC) ■ IPTC-NAA Standard ■ MARC ■ MAB ■ MODS ■ Categories for the Description

• f Works of Art (CDWA) ■ museumdat ■ ONIX ■ Metadata

Encoding and Transmission Standard (METS) ■ Meta-Object Facility (MOF) ■ FGDC (Federal Geographic Data Committee) ■ ISO 19115 Geo Data ■ VRA Core (Visual Resources Association) ■ XBMF (Exchange Binary Broadcast and Metadata Format) ■ ID3- Tags ■ Exchangeable Image File Format (EXIF) ■ NISO Metadata for Images in XML (MIX) ■ Extensible Metadata Platform (XMP) ■ LOM (Learning Object Metadata) ■ Resource Description Framework (RDF)

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Frankfurt Book Fair 2010 Hall 4.0 / E1303

Thank you for your attention