Content structure breakdown, re-use of components and the importance - PowerPoint PPT Presentation

Content structure breakdown, re-use of components and the importance of metadata Carl Mann Frankfurt Book Fair 2010 Supply Chain Meeting Frankfurt, 5 October 2010 1 1 1

Klopotek & Global Customers and Offices Worldwide Amsterdam London Berlin New York Munich Parsippany  Publishing expertise and the leading solution for both print and online publishing products  350+ publishing customers in 150+ locations worldwide  5,000+ days per year of new product enhancements  14,000+ users with multiple language user interfaces  180+ certified publishing software professionals 2

Selected References 3 3

New challenges are caused by the digitization of content The proliferation of media formats and variants requires a new approach to content and metadata management. 4 4

Challenges for the publishers of multimedia products  number of components to create a title or number work is exploding of items to manage,  each component has different attributes and produce and sell requires different management  increasing complexity of production processes  more product variants, shorter production time Time Internet  growing variety in formats  challenge of managing the re-usability of components  different production processes and workflows 5

Low Level of Complexity The same content in many different formats. 6

Rising Level of Complexity The work divides into different parts. 7

… and beyond Content can be re-assembled to create new products. 8

Challenges of the digitization  Multiple product formats  Re-use in different products  Different metadata structures  Royalties for content components 9

Attributes Components in multimedia products • … Content for mobile device(s) Tracks • Name Apps • Duration • Quality/ bit rate Different -Book • Format formats • Rights Tracks CD & DVD • … Booklet • … Website • ISTC Text Animations • Origin ISTC /flash Pictures Game • No. of words • Font Paragraphs • Language E-Book Chapters content • Rights • … 10

PCM – Product Component Manager  Element Type = Audio Element Attribute Types • String Name • Number Title • Boolean Subtitle DropDown • Content type Function (SUM) • Medium format List of [ ] • Audio format Value pairs (type + value) • System requirements • Software requirements • Copy protection • Access requirement • Cavity number • Number of audio tracks (to be calculated Sum of parts) • Duration (min.) (to be calculated Sum of parts) • Languages • Packaging • Booklet 11

Questions to be answered  How do I manage the new product attributes in a well structured, transparent and cost efficient way?  How do I manage my content structures and components logically?  How do I manage my content and the metadata technically?  How do I structure and process the re-use of content components?  How do I manage my rights and royalties? 12

Assumptions regarding rights and royalties on component level I don’t want to be obliged to create a separate contract for each piece of content. I want to agree on all component specific rights and royalties in my usual author’s contract. I don’t want to be forced to set up all granular component details when creating a new product idea and while negotiating with the author. I don’t want to define the royalty rules per single component. I always want to be sure about the exploitation rights regarding my products and the various content components. 13

Metadata formats and standards MPEG-7 ■ MPEG-21 ■ Dublin Core ■ BibTeX ■ Encoded Archival Description (EAD) ■ Encoded Archival Context (EAC) ■ IPTC-NAA Standard ■ MARC ■ MAB ■ MODS ■ Categories for the Description of Works of Art (CDWA) ■ museumdat ■ ONIX ■ Metadata Encoding and Transmission Standard (METS) ■ Meta-Object Facility (MOF) ■ FGDC (Federal Geographic Data Committee) ■ ISO 19115 Geo Data ■ VRA Core (Visual Resources Association) ■ XBMF (Exchange Binary Broadcast and Metadata Format) ■ ID3- Tags ■ Exchangeable Image File Format (EXIF) ■ NISO Metadata for Images in XML (MIX) ■ Extensible Metadata Platform (XMP) ■ ■ LOM (Learning Object Metadata) Resource Description Framework (RDF) 14

Frankfurt Book Fair 2010 Hall 4.0 / E1303 Thank you for your attention 15 15 15