Content Is King - Turn Your Audience Into Customers Presented by: - - PowerPoint PPT Presentation
Content Is King - Turn Your Audience Into Customers Presented by: Aspen Chamber Resort Association and ASquared Search and Social Chris Field Greg Fitzsimmons Alana Appleby Twitter.com/ChrisField Twitter.com/GFitzsimmons
Chris Field Twitter.com/ChrisField
Presented by: Aspen Chamber Resort Association and ASquared Search and Social
Greg Fitzsimmons Twitter.com/GFitzsimmons Alana Appleby Twitter.com/Alanappleby 970-925-6037 www.ASquaredAspen.com 132 W. Main St., Suite E, Aspen, CO 81611
(Noun) Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action.
Brands Telling Stories to Attract and Retain Customers
Brands Telling Stories to Attract and Retain Customers
1895 1900 1904 1951
Number of Searches per month on Google.com
¡ “If ¡you ¡wish ¡to ¡persuade ¡me, ¡ you ¡must ¡think ¡my ¡thoughts, ¡ feel ¡my ¡feelings ¡and ¡speak ¡my ¡ words.”—Cicero ¡
Identify Personas
Personas: Not a demographic, it is an actual person
Avoiding Personas will lead to content marketing failure
Will it Blend? Ski Carrying Techniques…
Don’t be this guy,
Be This Guy!
Publish & Promote Where will people be looking for this content?
Create & Curate
How?
Monitor, Listen, Converse, Engage
Repurpose Content
(Noun) Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action.
Chris Field Twitter.com/ChrisField If you have any questions, feel free to give us a call! Thanks! ASquared Search and Social 970-925-6037 Greg Fitzsimmons Twitter.com/GFitzsimmons Alana Appleby Twitter.com/Alanappleby 970-925-6037 www.ASquaredAspen.com 132 W. Main St., Suite E, Aspen, CO 81611