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Content Is King - Turn Your Audience Into Customers Presented by: Aspen Chamber Resort Association and ASquared Search and Social Chris Field Greg Fitzsimmons Alana Appleby Twitter.com/ChrisField Twitter.com/GFitzsimmons

Content Is King - Turn Your Audience Into Customers Presented by: Aspen Chamber Resort Association and ASquared Search and Social Chris Field Greg Fitzsimmons Alana Appleby Twitter.com/ChrisField Twitter.com/GFitzsimmons Twitter.com/Alanappleby 970-925-6037 www.ASquaredAspen.com 132 W. Main St., Suite E, Aspen, CO 81611
Content Marketing: (Noun) Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action.
Content Marketing Isn’t New
Brands Telling Stories to Attract and Retain Customers
Brands Telling Stories to Attract and Retain Customers 1895 1904 1951 1900
Explosion of Content Marketing Number of Searches per month on Google.com
Content is Alive
Don’t Panic!
4 Steps to Content Marketing Why? What? Who? How?
Why: Start With Why!
Who? ¡ “If ¡you ¡wish ¡to ¡persuade ¡me, ¡ you ¡must ¡think ¡my ¡thoughts, ¡ feel ¡my ¡feelings ¡and ¡speak ¡my ¡ words.”—Cicero ¡
Who?
Identify Personas
Who? Personas: Not a demographic, it is an actual person
Who? Avoiding Personas will lead to content marketing failure
What?
What? Will it Blend? Ski Carrying Techniques …
What? Don’t be this guy, or this guy … o
What? Be This Guy!
What?
How? Publish & Promote Where will people be looking for this content?
How? Content and Context
How? Create & Curate
How? Monitor, Listen, Converse, Engage
How? Repurpose Content
Content Marketing: (Noun) Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience, with the objective of driving profitable customer action.
Content Is King - Turn Your Audience Into Customers If you have any questions, feel free to give us a call! Thanks! ASquared Search and Social 970-925-6037 Chris Field Greg Fitzsimmons Alana Appleby Twitter.com/ChrisField Twitter.com/GFitzsimmons Twitter.com/Alanappleby 970-925-6037 www.ASquaredAspen.com 132 W. Main St., Suite E, Aspen, CO 81611

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