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Connected Consumers Event partners: @MediatelNews #MTCC People - PowerPoint PPT Presentation

Mar 27, 2023 •372 likes •565 views

Connected Screens Connected Consumers Event partners: @MediatelNews #MTCC People Screens Event partners: Media @MediatelNews #MTCC Methodology: Online sample 16+ UK broadband homes Quotas on age, gender, working status

  1. Connected Screens Connected Consumers Event partners: @MediatelNews #MTCC

  2. People Screens Event partners: Media @MediatelNews #MTCC

  3. Methodology: • Online sample • 16+ UK broadband homes • Quotas on age, gender, working status and social grade • Weighted to broadband universe Research agency: Data partners: Event partners: Consultancy: @MediatelNews #MTCC

  4. Event partners: @MediatelNews #MTCC

  5. Screens personally used.. Smartphone Both Tablet only only 2014 = 73% 31 34 8 W3 Event partners: 2015 = 74% 25 41 8 W1 Source: Mediatel Connected Screens survey Base: All adults in broadband homes (2001/2003) @MediatelNews #MTCC

  6. Event partners: @MediatelNews #MTCC

  7. TV/video related activities done in last year: any screen Recorded television programmes Catch up (broadcaster players) PPV TV series or movies PPV live sports Subscription service like Netflix Pay to keep digital versions Free streaming like YouTube Event partners: 2014 W3 Watched via unofficial sites 2015 W1 DVDs or Blu-Rays Ultraviolet digital version Source: Mediatel Connected Screens survey; Base: All adults in broadband homes (2001/2003) @MediatelNews #MTCC

  8. Start watching a TV programme on one screen and finish on another? 2014 W3 2015 W1 Male Female 16-24 25-34 Event partners: 35-44 45-54 55+ Often Sometimes Hardly ever Source: Mediatel Connected Screens survey; Base: All adults in broadband homes (2003) @MediatelNews #MTCC

  9. Simultaneous Screen Usage % + 2014 W3 2015 W1 + 2014 W3 2015 W1 + 2014 W3 2015 W1 Event partners: + 2014 W3 2015 W1 Source: Mediatel Connected Screens survey Every Day Most Days Once a Week Base: All adults in broadband homes (2001/2003) @MediatelNews #MTCC

  10. How often..discuss a scheduled television show, during the show? have spoken conversations with friends/family use Facebook use Twitter use Tumblr use online forums and chatrooms Often (%V) blogs use other social media Occasionally (%V) use email Event partners: use text/instant messaging use any other means, not including social media… 0% 20% 40% 60% 80% Source: Mediatel Connected Screens - Wave 1 2015 Base: All adults in broadband homes (2003) @MediatelNews #MTCC

  11. Event partners: @MediatelNews #MTCC

  12. Audio related activities done in last year: any screen Listened to Live Radio Catch up radio service Streamed music Event partners: 2014 W3 Played downloaded 2015 W1 music Source: Mediatel Connected Screens survey Base: All adults I broadband homes (2001/2003) @MediatelNews #MTCC

  13. Event partners: @MediatelNews #MTCC

  14. Text/print related activities done in last year: any screen Newspaper website (free) Newspaper website (paid) Newspaper app (free) Newspaper app (paid) Other news sites Magazine website (free) Event partners: Magazine website (paid) 2014 W3 Magazine app (free) 2015 W1 Magazine app (paid) Source: Mediatel Connected Screens survey Base: All adults in broadband homes(2001/2003) @MediatelNews #MTCC

  15. Event partners: @MediatelNews #MTCC

  16. Games consoles connected to TV in home Xbox 360 Connected to TV Xbox One Connected to TV and used to play Playstation 3 TV, films or video Playstation 4 Event partners: Nintendo Wii Nintendo Wii U Source: Mediatel Connected Screens - Wave 1 2015 Base: All adults in broadband homes (2003) @MediatelNews #MTCC

  17. Event partners: @MediatelNews #MTCC

  18. Screens used for shopping information or online purchase Shopping information Online purchase Shopping information Online purchase Shopping information Online purchase Shopping information Online purchase Event partners: Shopping information Online purchase Every Day Most Days Once a Week Once a month Less often Source: Mediatel Connected Screens - Wave 1 2015 Base: All adults in broadband homes (2003) @MediatelNews #MTCC

  19. How can I find out more? Connected Screens Connected Screens Mediatel Connected partnership subscription report Event partners: Anne Tucker: anne.tucker@mediatel.co.uk @AnneTuckerTweet 020 7420 3252 @MediatelNews #MTCC

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