compete with Larger competitors ? Few answers that came immediately - - PowerPoint PPT Presentation

▶

compete with larger competitors

compete with Larger competitors ? Few answers that came immediately - - PowerPoint PPT Presentation

Nov 10, 2022 375 likes •669 views

How your agency can compete with Larger competitors ? Few answers that came immediately in my mind Sell the agency to your larger Run away very competitor quickly Why did you accept Change the type of to do this clients you want to

slide-1

SLIDE 1

slide-2

SLIDE 2

How your agency can compete with Larger competitors ?

slide-3

SLIDE 3

slide-4

SLIDE 4

Few answers that came immediately in my mind

Sell the agency to your larger competitor Run away very quickly Change the type of clients you want to work with

…

Why did you accept to do this presentation ?

slide-5

SLIDE 5

… Or

slide-6

SLIDE 6

I asked the question to different type of client we are working with

slide-7

SLIDE 7

slide-8

SLIDE 8

They all answer the same way

Smaller agency means for them real benefits : > More reactivity > More flexibility > More agility > Less expensive

slide-9

SLIDE 9

And what about your own experiences, How your agencies compete with Larger competitors ?

slide-10

SLIDE 10

Reactivity ? Price?

Agility ?

Flexibility ?

slide-11

SLIDE 11

Fighting stereotypes… or not

We are not cheaper that our bigger competitor but … we are smarter and smaller

slide-12

SLIDE 12

What can we do

Things that we are doing for ages and that we should never forget :

Show them how important they are
Understand who they are, their market, their customers

slide-13

SLIDE 13

What can we do

Things that we are doing for ages and that we should never forget :

Be proactive :

> when your bigger competitors become world champion of “emailing day to day relationship” be proud of being a dinosaur and organise real meetings

slide-14

SLIDE 14

What can we do

Things that we are doing for ages and that we should never forget :

Be human :

> we have less turnover than your bigger competitors so, create a strong relationship with your client, they want you and your team

slide-15

SLIDE 15

What can we do

Things that we are doing for ages and that we should never forget :

Be ambitious for your client and for yourselves
Surprise them
Believe in your thoughts

slide-16

SLIDE 16

What can we do

Things that we are doing for ages and that we should never forget :

Be unique, work on your awareness
Develop your own positioning, create your events

slide-17

SLIDE 17

What can we do

Things that we are doing for ages and that we should never forget :

Believe in your own talent
Become your media to share your experience and success

slide-18

SLIDE 18

And now, I want you to Think

f what happened to some

big brands in the passed years… we thought that they were indestructible

slide-19

SLIDE 19

VS

slide-20

SLIDE 20

VS

slide-21

SLIDE 21

VS

slide-22

SLIDE 22

VS

slide-23

SLIDE 23

VS

slide-24

SLIDE 24

VS

slide-25

SLIDE 25

To conclude let’s Winston tell us his own truth

slide-26

SLIDE 26

Never in the field oh human conflict was so much owed by so many to so few

Winston Churchill

slide-27

SLIDE 27

Small is beautifull

slide-28

SLIDE 28

at the end … the smaller is the winner