compete with Larger competitors ? Few answers that came immediately - PowerPoint PPT Presentation

How your agency can compete with Larger competitors ?

Few answers that came immediately in my mind Sell the agency to your larger Run away very competitor quickly Why did you accept Change the type of to do this clients you want to presentation ? work with …

… Or

I asked the question to different type of client we are working with

They all answer the same way Smaller agency means for them real benefits : > More reactivity > More flexibility > More agility > Less expensive

And what about your own experiences, How your agencies compete with Larger competitors ?

Price? Reactivity ? Agility ? Flexibility ?

Fighting stereotypes… or not We are not cheaper that our bigger competitor but … we are smarter and smaller

What can we do Things that we are doing for ages and that we should never forget : - Show them how important they are - Understand who they are, their market, their customers

What can we do Things that we are doing for ages and that we should never forget : - Be proactive : > when your bigger competitors become world champion of “emailing day to day relationship” be proud of being a dinosaur and organise real meetings

What can we do Things that we are doing for ages and that we should never forget : - Be human : > we have less turnover than your bigger competitors so, create a strong relationship with your client, they want you and your team

What can we do Things that we are doing for ages and that we should never forget : - Be ambitious for your client and for yourselves - Surprise them - Believe in your thoughts

What can we do Things that we are doing for ages and that we should never forget : - Be unique, work on your awareness - Develop your own positioning, create your events

What can we do Things that we are doing for ages and that we should never forget : - Believe in your own talent - Become your media to share your experience and success

And now, I want you to Think of what happened to some big brands in the passed years … we thought that they were indestructible

VS

VS

VS

VS

VS

VS

To conclude let’s Winston tell us his own truth

Never in the field oh human conflict was so much owed by so many to so few Winston Churchill

Small is beautifull

at the end … the smaller is the winner