Como Sense Turn Your Data Into Growth N O V E M B E R 2 0 1 8 - - PowerPoint PPT Presentation

Como Sense

Turn Your Data Into Growth

N O V E M B E R 2 0 1 8

Data-driven company with focus on R&D to remain state of the art

• No. 1 in global POS

integrations with connectivity to any third- party services 130 employees. Partner and client network spans North America, South America, and EMEA SaaS pioneer and leader in cloud-based engagement solutions since 2005. $1.3B Company

Como – A Global Leader in Data-Driven Solutions Since 2005

TECH POWERHOUSE ECOSYSTEM GLOBAL PRESENCE HISTORY

Don’t Get Left Behind in the Digital Age

Our Approach in 3 Easy Steps

Log in/identify your customers Collect data and gain insights Set the right campaigns and loyalty activities

Pioneering the Logged-In Customer Approach for Retail & Hospitality Chains

Online Ordering

Log In Every Customer Every Time—Just Like the Online Giants

POS SMS Email Website Mobile App

Your Enterprise-Level Growth Solution

Increase in monthly purchase frequency from activities driven by actionable insights Customer data ownership allowing you a comprehensive view of all purchases Increase in customer visits after launching personalized campaigns Higher average spend per visit for logged-in customers Log In All Your Customers Actionable Insights Data-Driven Campaigns Across All Touchpoints POS & Online Ordering Integration

Growth

Como Sense Pillars

PERSONALIZED LOYALTY BRANDED MOBILE APP ACTIONABLE DATA & BI OMNICHANNEL COMMUNICATION DIGITAL COMMERCE MARKETING AUTOMATION

Actionable Data & BI—the Insights You Need to Win

Stay in control with chain, franchise, and store-level reporting and dashboards Analyze and understand 100%

• f your customers to find

growth opportunities Get automated insights about your business

State-of-the-Art Loyalty Features

Gamification Capabilities Integrated Experience Flexible Business Logic Go Viral with Friends Referral Advanced Point Shop Personalized Rewards

Our Loyalty Feature Store – It’s All Included

• Multiple registration methods
• Point shop with flexible accumulation

& redemption rules

• Point redemption as discounts
• Point redemption as free items
• Digital punch cards
• Cashback
• Tier-based programs
• Personalized gifts and coupons
• Event-based rewards
• Birthdays & anniversaries
• Frequency thresholds
• Spend thresholds
• Survey completion
• Promotion engine
• Location based
• Time triggers
• For specific members
• Mobile Wallet
• Top up credit
• Send credit to friends
• Gamification
• Scratch cards
• Roulette
• Refer a friend
• Donations
• Social rewards

INCENTIVES & REWARDS PROGRAM MECHANICS SPECIAL FEATURES

Marketing Automation

Generate personalized campaigns with 5 clicks

Schedule and run campaigns on autopilot Target members based on their profile and behavior Advanced campaign management driven by easy-to-use goal wizard

Example: Built-in RFM model splits your customers into actionable groups based on data insights

Marketing Automation

Champions Loyal Almost Loyal Occasional Big Spenders Big Spenders at Risk Almost Lost Lost

Engage Customers Wherever They Are with Omnichannel Communication

Branded Mobile App

Digital Commerce

Como Sense connects with any third-party service such as Geofencing, Surveys, etc.

SOCIAL SHARING ORDERING PAYMENTS MORE…

Como Sense

Example: Online Ordering

Dedicated ordering solution for restaurants

• n website and mobile app

1

Ordering platform integrated to POS / kitchen printer

2

Integration with Como Sense Loyalty API allows for comprehensive rewards program for in-store and online purchases

3

How It Works in Your POS

Identify customer via phone number/code. Member details and benefits displayed.

Ide Identify fy / Reg egister

1

Rewards and benefits are applied automatically in a secured, closed loop.

Reward & Upsell l

2

Personalized communications are sent automatically to drive the next visit.

En Engage

3

Launching Your Como Sense Solution

• POS integration
• Data collection
• Loyalty program

configuration

• Triggered promotions
• Scheduled gifts
• Birthdays
• Mobile app and add-ons

Ramp-Up Core Activities Advanced Campaigns

• Insight-driven campaigns
• Item-specific promotions
• Location-based incentives
• Referral program

30 Days 60 Days 90 Days Data

Launch personalized campaigns and loyalty activities to grow visits and spend Engage with customers everywhere and keep your business top of mind Turn customer data into valuable insights and growth for your business Log in every customer, every time – just like the

• nline giants

Choose the Data-Driven Solution for the Digital Age

Everything You Need to Stay Competitive

All statistics apply to customers targeted with Como Sense campaigns

+203%

Increase in average spend per ticket

+190%

Increase in visits

+100%

Increase in number

• f purchases

Como Sense Is Trusted by These Global Brands

Contact us to get started

comosense@como.com | www.como.com

Thank You