Communities - getting others on board David Spark and Rex Kellett - - PowerPoint PPT Presentation

Kindly sponsored by Anglian Water’s Keep It Clear programme

Communities

• getting others on board

David Spark and Rex Kellett Groundwork Suffolk, Norfolk and Essex

Communities?

• What do we mean by ‘Communities’?

Communities?

• What do we mean by ‘Communities’?

– Residential and social groups? – Cultural groups? – Businesses? – Schools? – Cross sections of society?

What are the required outcomes?

• Clearly define what you need to achieve!

What are the required outcomes?

• Clearly define what you need to achieve

– Behaviour change? – Get a message across? – Engaging communities with each other? – Get feedback/garner opinion?

What’s so difficult about that?

• Issues, challenges and barriers?

What’s so difficult about that?

• Issues, challenges and barriers?

– Lack of interest? – Lack of knowledge/understanding? – Conflicting opinions? – Community disagreement? – Personal conflicting priorities? – Single issue community leaders?

How to break down the barriers?

Yellow Fish

Objective: Encouraging businesses to plan for severe weather and other risks Barriers & Issues: Never happened before? Lack of time, other priorities & pressures? Lack of experience, knowledge & skills? Over confidence or ignorance of the real impact? How: Sell the solutions? Engaging & illustrating the benefits Simplifying the solutions

Queen’s Hills

Objective: Engaging the local community to have their say & take ownership of open space Barriers & Issues: Antisocial behaviour Differing opinions & objectives How: Increase local awareness of the resource and improve use Support set up of CIO (governance & constitution) Support and guidance for first funding application

Yellow Fish

Objective: Community & business behaviour change to reduce damaging pollution Barriers: Lack of awareness Unwillingness to change How: Involve wider community, schools and businesses Different delivery methods for each group

Objective: Community & business behaviour change to reduce sewer blockages Barriers: Lack of awareness Unwillingness to change habits How: Educating wider community, schools and businesses Events & presentations Product giveaways

• Visit the Groundwork stand in the hall!

Objective: Introductory funding resource Barriers: Sceptical/unaware of funds available Requires a leader/team Clear objective? Community vote How: Events & presentations Helping leadership confidence Guidance

Objective: Community cohesion and behaviour change Barriers: Community buy-in? Leadership team? Clear objective? How: Involve wider community and schools Events & presentations Helping leadership confidence Guidance

BEE Anglia

Objective: Helping businesses to reduce their carbon emissions Barriers: No commitment to their property? Lack of investment cash/time? Scepticism/distrust? Aversion to perceived red-tape How: Engage, listen, analyse Identify associated driving forces Find the incidental benefits Offer guidance

What conclusions can we draw?

What conclusions can we draw?

• Have clear objectives
• Listen to the community; identify the target group’s barriers

and driving forces & get them on-side

• Consider how to engage with the wider community to

maximise success

• Manage expectations & shape your delivery to meet some of

their expectations to succeed

• Similar models of engagement can be used to achieve a wide

range of different outcomes

• Success usually comes from a number of organisations,

groups and partners coming together

Want to discuss this further?

Rex Kellett

Senior Environmental Business Advisor

rex.kellett@groundwork.org.uk 07736 135249

David Spark

Projects and Development Manager

david.spark@groundwork.org.uk 07809 201447