Communications Department Updates Conejo Valley Unified School - - PowerPoint PPT Presentation

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Communications Department Updates Conejo Valley Unified School - - PowerPoint PPT Presentation

Communications Department Updates Conejo Valley Unified School District WHO WE ARE: CVUSDs Greenprint Architecture Brand Promise: We We belie lieve in in a partn rtners rshi hip bet etween en the he commu mmunity, pare rents


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Communications Department Updates

Conejo Valley Unified School District

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WHO WE ARE:

CVUSD’s Greenprint Architecture

  • Brand Promise: We

We belie lieve in in a partn rtners rshi hip bet etween en the he commu mmunity, pare rents nts, stud udent nts and nd staff

  • aff. ALL students deserve an exceptional educational experience filled with opportunity and
  • choices. Our learning environments are safe, secure and supportive. Diversity is embraced,

innovation is encouraged and a “better way” is promoted. Research-based practices and

  • ngoing staff training ensure top-quality service for students. We maintain our promise with

collaborative spirit, open communication and supportive actions.

  • Brand Characteristics/Traits: Our CVUSD staff members are professional, well educated,

dedicated and passionate. We open doors and make every decision with the best interest of students in mind. Col

  • llabor
  • ration
  • n and

nd ap approac achab ability are re the he ha hallmark rks of

  • f how
  • w we

we serv rve the the need eds of

  • f all

ll stu tudents

  • nts. Campuses are welcoming and safe spaces for learning where students

feel cared for and supported. School sites are the hubs of each community. We take pride in how we build positive relationships with all of our families and partners in education, one conversation at a time.

  • Reasons to Believe Brand Promise: While assessment results demonstrate how our

students outpace their peers across the state and nation, it is important we build cultures of

  • trust. We value creativity, autonomy with accountability, and two-way engagement. We want
  • ur community to monitor our progress, and we value feedback that will help us adjust and

exceed expectations. Com

  • mmunication
  • n is

is the the corn rners rstone ne tha that will ill build ld a trus trusti ting re relati tions nshi hip and nd conne nnect every ryone to to ou

  • ur promise
  • ise. Ultimately, we instill confidence that our graduates are

capable, conscientious and positive contributors to society.

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GOAL: Have the “customer”

experience match the brand promise

Increased community engagement

New digital touchpoints

(meeting people where they are)

Telling & sharing CVUSD’s story

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MARKETING

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MARKETING

Website: Our Programs & Services

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MARKETING

Website: Our Programs & Services

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MARKETING

Website: Our Schools

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Website: Our Schools

MARKETING

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Traditional Collateral

MARKETING

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Traditional Collateral

MARKETING

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COMMUNICATION

Website & News Section Web Website A e Analytics – Au

  • Aug. t

. to Dec. . 201 016

Users: 120,039 total / 24,000 avg each month Sessions: 272,566 total / 54,500 on avg each month Pageviews: 622,223 total / 124,400 on avg each month

News S Section

  • n

Analy lytic ics: s:

  • 48+ News Articles
  • 18,100+ Article Views
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COMMUNICATION

Emergency Response Capabilities

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COMMUNICATION

Facebook.com/ConejoValleyUnifiedSchoolDistrict

Social Media - Facebook

1,255 146 26.6K

EACH MONTH ON AVG.

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Twitter.com/ConejoValleyUSD @ConejoValleyUSD

COMMUNICATION

Social Media - Twitter

626 198 34.7K

EACH MONTH ON AVG.

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COMMUNICATION

Mobile Phone Application

1000 2000 3000 4000 5000 6000

App Downloads

App Downloads

5,242

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COMMUNICATION

Board Meeting Live Stream – Easy View Archive

500 1000 1500 2000 2500 3000 3500 4000 August September October November December

Pageviews

Pageviews 0.5 1 1.5 2 2.5 3 3.5 4 August September October November December

Average Time on Page (in Minutes)

Average Session Duration in Minutes

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COMMUNICATION

CVUSD Connect – District Employee e-Newsletter

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COMMUNITY ENGAGEMENT

Superintendent’s Back to School Book Club

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COMMUNITY ENGAGEMENT

Build CVUSD

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MOVING FORWARD TOGETHER

CVUSD is a choice destination for education where we are exceptional, without exception, for all of our students.